Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Wed, Oct. 10 2012

Wide (1000+)

#TitleWed, Oct. 10 2012LocationsAvg.TotalWks.Dist.
1Taken 2$2,782,072-30%3,661--$760$61,750,4991Fox
2Hotel Transylvania$1,032,484-26%3,3523$308$83,788,0742Sony / Columbia
3Looper$989,893-22%2,9931$331$44,208,8052Sony / TriStar
4Pitch Perfect$941,800-22%2,7702435$340$25,737,4132Universal
5Frankenweenie$590,395-22%3,005--$196$14,422,4381Disney
6End of Watch$398,847-13%2,370-410$168$34,312,1633Open Road
7Trouble with the Curve$338,498-16%3,003-209$113$30,914,8523Warner Bros.
8House at the End of the Street$217,589-17%2,720-363$80$28,475,3793Relativity Media
9Finding Nemo 3D$111,914-9%1,746-893$64$39,606,3174Disney
10Resident Evil: Retribution$109,040-13%1,361-1020$80$41,408,7664Sony / Screen Gems
11Won't Back Down$100,041-21%2,5172$40$4,859,8622Fox

Limited (100 — 999)

#TitleWed, Oct. 10 2012LocationsAvg.TotalWks.Dist.
1The Master$166,909-12%8648$193$12,963,8624Weinstein Company
2The Perks of Being A Wallflower$129,430-10%221119$586$3,848,6463Lionsgate / Summit
3Dredd 3D$73,506-23%831-1726$88$12,981,6823Lionsgate
4The Dark Knight Rises$71,874-4%575-80$125$445,620,36612Warner Bros.
5Arbitrage$57,123-20%244-12$234$6,267,2884Roadside Attractions
6The Possession$39,095-8%821-797$48$48,535,0966Lionsgate
7The Bourne Legacy$31,330-7%482-342$65$112,390,9859Universal
8The Odd Life of Timothy Green$24,459-9%534-653$46$50,298,9618Disney
9Lawless$21,271-15%611-892$35$37,078,0326Weinstein Company
10Ice Age: Continental Drift$17,924-29%300-87$60$159,566,26713Fox
11The Campaign$16,927-1%303-327$56$86,324,1759Warner Bros.
12Ted (2012)$16,8850%187-38$90$218,398,38015Universal
13The Expendables 2$14,976-11%313-502$48$84,424,4178Lionsgate
14ParaNorman$11,687-9%342-867$34$54,406,3078Focus
15Barfi!$10,426-12%110-17$95$2,734,9084UTV Communications
16Diary of a Wimpy Kid: Dog Days$9,748-24%257-75$38$48,306,52410Fox
17Madagascar 3: Europe's Most Wanted$7,651-18%155-48$49$216,270,42018Paramount / DreamWorks

Platform (1 — 99)

#TitleWed, Oct. 10 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$13,5855%520$261$9,015,92925Warner Bros. / IMAX
2The Intouchables$12,586-13%84-37$150$12,684,29920Weinstein Company
3Moonrise Kingdom$5,961-46%9210$65$45,408,84320Focus
4Beasts of the Southern Wild$5,1544%51-18$101$11,120,86215Fox Searchlight
5Born to Be Wild 3D$3,599-15%330$109$20,997,68779Warner Bros. / IMAX
6The Best Exotic Marigold Hotel$3,41061%18-14$189$46,353,11123Fox Searchlight
7Escape Fire: The Fight To Rescue American Healthcare$2,800-1%12--$233$39,9761Roadside Attractions
8Safety Not Guaranteed$2,532-6%24-10$106$4,000,55618FilmDistrict
9For A Good Time, Call...$1,81621%43-41$42$1,249,6556Focus
10The Watch$1,717-24%32-14$54$34,338,39611Fox
11Thaandavam$1,386-60%21-24$66$197,0722UTV Communications
12The Apparition$1,309-2%38-27$34$4,935,3937Warner Bros.
13Heroine$738-52%18-79$41$597,6473UTV Communications
1410 Years$6166%21-42$29$202,8964Anchor Bay Films
15Toys in the Attic$31122%4-2$78$63,7975Hannover House
16Nitro Circus The Movie 3D$153-3%6-1$26$3,377,3889ARC Entertainment