Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Oct. 15 2012

Wide (1000+)

#TitleMon, Oct. 15 2012LocationsAvg.TotalWks.Dist.
1Argo$1,757,061-64%3,232--$544$21,215,1701Warner Bros.
2Taken 2$1,670,581-67%3,70645$451$87,802,5602Fox
3Sinister$1,306,146-65%2,527--$517$19,313,7801Lionsgate / Summit
4Hotel Transylvania$827,401-84%3,37523$245$102,961,3353Sony / Columbia
5Here Comes the Boom$713,140-77%3,014--$237$12,529,7361Sony / Columbia
6Pitch Perfect$626,825-72%2,78717$225$36,642,2283Universal
7Looper$561,978-64%2,605-388$216$51,906,0683Sony / TriStar
8Frankenweenie$453,888-79%3,0050$151$22,528,8902Disney
9Seven Psychopaths$431,539-59%1,480--$292$4,606,4541CBS Films
10End of Watch$183,017-60%1,551-819$118$36,557,2404Open Road
11Atlas Shrugged: Part 2$149,005-64%1,012--$147$1,900,3951Atlas Distribution
12Trouble with the Curve$133,169-65%1,812-1191$73$32,906,6664Warner Bros.
13House at the End of the Street$74,612-69%1,866-854$40$30,070,9594Relativity Media

Limited (100 — 999)

#TitleMon, Oct. 15 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$189,695-64%726505$261$6,325,2044Lionsgate / Summit
2The Master$78,365-63%682-182$115$13,988,6525Weinstein Company
3The Dark Knight Rises$47,064-64%465-110$101$446,247,06013Warner Bros.
4Arbitrage$26,626-69%194-50$137$6,679,7755Roadside Attractions
5Won't Back Down$26,609-43%513-2004$52$5,125,3013Fox
6Finding Nemo 3D$26,108-81%480-1266$54$40,141,2805Disney
7Ice Age: Continental Drift$15,061-78%237-63$64$159,833,56814Fox
8Dredd 3D$14,236-51%155-676$92$13,171,2814Lionsgate
9The Bourne Legacy$13,475-62%245-237$55$112,596,21510Universal
10Ted (2012)$11,600-52%145-42$80$218,523,40016Universal
11The Possession$10,574-66%369-452$29$48,742,6227Lionsgate
12ParaNorman$7,658-75%176-166$44$54,538,1359Focus
13Diary of a Wimpy Kid: Dog Days$7,233-80%176-81$41$48,447,99111Fox
14The Expendables 2$6,006-66%146-167$41$84,507,9649Lionsgate
15Madagascar 3: Europe's Most Wanted$5,450-80%122-33$45$216,372,18319Paramount / DreamWorks
16Lawless$5,246-64%287-324$18$37,161,4457Weinstein Company
17The Campaign$4,226-60%101-202$42$86,387,05410Warner Bros.

Platform (1 — 99)

#TitleMon, Oct. 15 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$10,931-62%520$210$9,132,98526Warner Bros. / IMAX
2The Intouchables$7,098-61%59-25$120$12,756,75521Weinstein Company
3Born to Be Wild 3D$4,109-60%30-3$137$21,035,24380Warner Bros. / IMAX
4Moonrise Kingdom$3,700-56%56-36$66$45,455,02121Focus
5Beasts of the Southern Wild$3,445-62%36-15$96$11,155,71116Fox Searchlight
6Barfi!$2,206-81%34-76$65$2,781,3785UTV Communications
7Safety Not Guaranteed$1,161-14%18-6$65$4,008,95319FilmDistrict
8Escape Fire: The Fight To Rescue American Healthcare$677-49%6-6$113$48,4352Roadside Attractions
9War of the Buttons (2012)$428-74%5--$86$5,1651Weinstein Company
10Thaandavam$197-90%3-18$66$206,2223UTV Communications