Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Thu, Oct. 25 2012

Wide (1000+)

#TitleThu, Oct. 25 2012LocationsAvg.TotalWks.Dist.
1Argo$1,328,4011%3,24715$409$48,425,2882Warner Bros.
2Paranormal Activity 4$1,137,31610%3,412--$333$33,957,3651Paramount
3Taken 2$865,5388%3,489-217$248$109,388,8453Fox
4Sinister$661,31010%2,54215$260$34,444,9552Lionsgate / Summit
5Hotel Transylvania$631,24626%3,3849$187$120,936,3414Sony / Columbia
6Alex Cross$625,169-3%2,539--$246$14,318,6911Lionsgate / Summit
7Here Comes the Boom$501,56318%3,0140$166$25,110,4722Sony / Columbia
8Pitch Perfect$492,09519%2,660-127$185$47,352,2334Universal
9Looper$372,6732%2,223-382$168$59,413,3064Sony / TriStar
10Seven Psychopaths$297,901-2%1,4800$201$10,461,5082CBS Films
11Frankenweenie$284,96313%2,362-643$121$29,342,4073Disney

Limited (100 — 999)

#TitleThu, Oct. 25 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$185,22815%74519$249$9,807,6795Lionsgate / Summit
2End of Watch$78,956-3%751-800$105$38,233,5115Open Road
3Trouble with the Curve$71,39115%925-887$77$34,355,5745Warner Bros.
4Atlas Shrugged: Part 2$68,6039%945-67$73$3,114,0542Atlas Distribution
5The Master$53,8262%412-270$131$14,950,3826Weinstein Company
6The Dark Knight Rises$33,3173%345-120$97$446,894,49814Warner Bros.
7House at the End of the Street$28,02119%746-1120$38$30,880,7575Relativity Media
8Arbitrage$27,965-2%169-25$165$7,173,2636Roadside Attractions
9The Bourne Legacy$15,1001%232-13$65$112,870,10511Universal
10Dredd 3D$12,91210%1605$81$13,380,0225Lionsgate
11Ice Age: Continental Drift$11,30117%222-15$51$160,114,98515Fox
12Lawless$11,0911%184-103$60$37,309,0998Weinstein Company
13Ted (2012)$8,175-6%109-36$75$218,665,74017Universal
14ParaNorman$6,45627%168-8$38$54,689,53010Focus
15Diary of a Wimpy Kid: Dog Days$5,68533%149-27$38$48,594,07512Fox
16Won't Back Down$4,22611%168-345$25$5,249,8814Fox
17The Possession$3,84938%133-236$29$48,846,4658Lionsgate

Platform (1 — 99)

#TitleThu, Oct. 25 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$16,2018%520$312$9,327,07027Warner Bros. / IMAX
2The Sessions$12,5378%4--$3,134$159,6431Fox Searchlight
3The Intouchables$8,58148%601$143$12,848,03922Weinstein Company
4Born to Be Wild 3D$6,10416%300$203$21,113,70881Warner Bros. / IMAX
5The Expendables 2$4,86519%92-54$53$84,592,45810Lionsgate
6Barfi!$3,389429%10-24$339$2,804,6466UTV Communications
7The Campaign$3,198-15%74-27$43$86,451,27711Warner Bros.
8Beasts of the Southern Wild$2,81738%28-8$101$11,194,95117Fox Searchlight
9War of the Buttons (2012)$2,387-3%3530$68$33,2622Weinstein Company
10Moonrise Kingdom$2,205-8%29-27$76$45,498,31822Focus
11Gayby$288-30%1--$288$9,4002The Film Collaborative
12Thaandavam$16511%2-1$83$213,4764UTV Communications