'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.4 million.

Daily Domestic Gross Thu, Oct. 25 2012

Wide (1000+)

#TitleThu, Oct. 25 2012LocationsAvg.TotalWks.Dist.
1Argo$1,328,4011%3,24715$409$48,425,2882Warner Bros.
2Paranormal Activity 4$1,137,31610%3,412--$333$33,957,3651Paramount
3Taken 2$865,5388%3,489-217$248$109,388,8453Fox
4Sinister$661,31010%2,54215$260$34,444,9552Lionsgate / Summit
5Hotel Transylvania$631,24626%3,3849$187$120,936,3414Sony / Columbia
6Alex Cross$625,169-3%2,539--$246$14,318,6911Lionsgate / Summit
7Here Comes the Boom$501,56318%3,0140$166$25,110,4722Sony / Columbia
8Pitch Perfect$492,09519%2,660-127$185$47,352,2334Universal
9Looper$372,6732%2,223-382$168$59,413,3064Sony / TriStar
10Seven Psychopaths$297,901-2%1,4800$201$10,461,5082CBS Films

Limited (100 — 999)

#TitleThu, Oct. 25 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$185,22815%74519$249$9,807,6795Lionsgate / Summit
2End of Watch$78,956-3%751-800$105$38,233,5115Open Road
3Trouble with the Curve$71,39115%925-887$77$34,355,5745Warner Bros.
4Atlas Shrugged: Part 2$68,6039%945-67$73$3,114,0542Atlas Distribution
5The Master$53,8262%412-270$131$14,950,3826Weinstein Company
6The Dark Knight Rises$33,3173%345-120$97$446,894,49814Warner Bros.
7House at the End of the Street$28,02119%746-1120$38$30,880,7575Relativity Media
8Arbitrage$27,965-2%169-25$165$7,173,2636Roadside Attractions
9The Bourne Legacy$15,1001%232-13$65$112,870,10511Universal
10Dredd 3D$12,91210%1605$81$13,380,0225Lionsgate
11Ice Age: Continental Drift$11,30117%222-15$51$160,114,98515Fox
12Lawless$11,0911%184-103$60$37,309,0998Weinstein Company
13Ted (2012)$8,175-6%109-36$75$218,665,74017Universal
15Diary of a Wimpy Kid: Dog Days$5,68533%149-27$38$48,594,07512Fox
16Won't Back Down$4,22611%168-345$25$5,249,8814Fox
17The Possession$3,84938%133-236$29$48,846,4658Lionsgate

Platform (1 — 99)

#TitleThu, Oct. 25 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$16,2018%520$312$9,327,07027Warner Bros. / IMAX
2The Sessions$12,5378%4--$3,134$159,6431Fox Searchlight
3The Intouchables$8,58148%601$143$12,848,03922Weinstein Company
4Born to Be Wild 3D$6,10416%300$203$21,113,70881Warner Bros. / IMAX
5The Expendables 2$4,86519%92-54$53$84,592,45810Lionsgate
6Barfi!$3,389429%10-24$339$2,804,6466UTV Communications
7The Campaign$3,198-15%74-27$43$86,451,27711Warner Bros.
8Beasts of the Southern Wild$2,81738%28-8$101$11,194,95117Fox Searchlight
9War of the Buttons (2012)$2,387-3%3530$68$33,2622Weinstein Company
10Moonrise Kingdom$2,205-8%29-27$76$45,498,31822Focus
11Gayby$288-30%1--$288$9,4002The Film Collaborative
12Thaandavam$16511%2-1$83$213,4764UTV Communications