Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Fri, Oct. 26 2012

Wide (1000+)

#TitleFri, Oct. 26 2012LocationsAvg.TotalWks.Dist.
1Argo$3,926,816196%2,855-392$1,375$52,352,1043Warner Bros.
2Silent Hill: Revelation 3D$3,570,011--2,933--$1,217$3,570,0111Open Road
3Cloud Atlas$3,402,211--2,008--$1,694$3,402,2111Warner Bros.
4Paranormal Activity 4$3,130,953175%3,4120$918$37,088,3182Paramount
5Taken 2$2,576,408198%2,995-494$860$111,965,2534Fox
6Hotel Transylvania$2,538,845302%3,276-108$775$123,475,1865Sony / Columbia
7Sinister$1,739,672163%2,347-195$741$36,184,6273Lionsgate / Summit
8Alex Cross$1,683,612169%2,5412$663$16,002,3032Lionsgate / Summit
9Here Comes the Boom$1,592,743218%2,491-523$639$26,703,2153Sony / Columbia
10Pitch Perfect$1,349,325174%1,999-661$675$48,701,5585Universal
11Fun Size$1,335,788--3,014--$443$1,335,7881Paramount
12Chasing Mavericks$827,050--2,002--$413$827,0501Fox
13Looper$665,38779%1,189-1034$560$60,078,6935Sony / TriStar
14Frankenweenie$607,569113%1,738-624$350$29,949,9764Disney
15Seven Psychopaths$495,15566%1,003-477$494$10,956,6633CBS Films

Limited (100 — 999)

#TitleFri, Oct. 26 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$489,627164%736-9$665$10,297,3066Lionsgate / Summit
2Trouble with the Curve$105,22847%420-505$251$34,460,8026Warner Bros.
3End of Watch$102,10129%290-461$352$38,325,6126Open Road
4The Dark Knight Rises$79,005137%291-54$271$446,973,50315Warner Bros.
5The Master$75,75441%201-211$377$15,026,1367Weinstein Company
6House at the End of the Street$63,952128%302-444$212$30,944,7096Relativity Media
7ParaNorman$58,525807%280112$209$54,748,05511Focus
8Arbitrage$47,59170%125-44$381$7,220,8547Roadside Attractions
9The Bourne Legacy$43,005185%191-41$225$112,913,11012Universal
10The Campaign$40,5271167%222148$183$86,491,80412Warner Bros.
11Resident Evil: Retribution$36,295--19840$183$42,033,9267Sony / Screen Gems
12Ice Age: Continental Drift$34,070201%192-30$177$160,149,05516Fox
13The Expendables 2$31,188541%17886$175$84,623,64611Lionsgate
14Atlas Shrugged: Part 2$28,010-59%147-798$191$3,142,0643Atlas Distribution
15Diary of a Wimpy Kid: Dog Days$15,766177%116-33$136$48,609,84113Fox

Platform (1 — 99)

#TitleFri, Oct. 26 2012LocationsAvg.TotalWks.Dist.
1The Sessions$66,463430%2016$3,323$226,1062Fox Searchlight
2To the Arctic 3D$25,82959%520$497$9,352,89928Warner Bros. / IMAX
3Born to Be Wild 3D$13,596123%300$453$21,127,30482Warner Bros. / IMAX
4The Possession$12,055213%82-51$147$48,858,5209Lionsgate
5Lawless$9,606-13%96-88$100$37,318,7059Weinstein Company
6The Intouchables$9,2197%48-12$192$12,857,25823Weinstein Company
7Simon and the Oaks$8,131--147$581$54,2243The Film Arcade
8Dredd 3D$6,147-52%72-88$85$13,386,1696Lionsgate
9Won't Back Down$4,3613%65-103$67$5,254,2425Fox
10The Other Dream Team$3,677--141$263$111,6895The Film Arcade
11Moonrise Kingdom$2,94434%15-14$196$45,501,26223Focus
12Escape Fire: The Fight To Rescue American Healthcare$1,904--4--$476$53,9324Roadside Attractions
13War of the Buttons (2012)$1,811-24%8-27$226$35,0733Weinstein Company
14Gayby$51378%10$513$9,9133The Film Collaborative