'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Oct. 28 2012

Wide (1000+)

#TitleSun, Oct. 28 2012LocationsAvg.TotalWks.Dist.
1Argo$2,868,820-46%2,855-392$1,005$60,510,3473Warner Bros.
2Hotel Transylvania$2,678,551-37%3,276-108$818$130,380,3555Sony / Columbia
3Cloud Atlas$2,501,267-33%2,008--$1,246$9,612,2471Warner Bros.
4Paranormal Activity 4$1,819,820-49%3,4120$533$42,467,5512Paramount
5Taken 2$1,713,125-50%2,995-494$572$117,105,5774Fox
6Silent Hill: Revelation 3D$1,671,002-40%2,933--$570$8,023,0361Open Road
7Here Comes the Boom$1,316,566-43%2,491-523$529$30,320,4963Sony / Columbia
8Alex Cross$1,130,095-51%2,5412$445$19,452,1772Lionsgate / Summit
9Sinister$1,125,268-47%2,347-195$479$39,441,0543Lionsgate / Summit
10Fun Size$1,059,878-38%3,014--$352$4,101,0171Paramount
11Pitch Perfect$909,545-46%1,999-661$455$51,300,2585Universal
13Chasing Mavericks$582,572-32%2,002--$291$2,268,2741Fox
14Looper$542,596-39%1,189-1034$456$61,513,8335Sony / TriStar
15Seven Psychopaths$383,076-38%1,003-477$382$11,959,8583CBS Films

Limited (100 — 999)

#TitleSun, Oct. 28 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$356,991-41%736-9$485$11,257,1726Lionsgate / Summit
2End of Watch$95,609-29%290-461$330$38,555,9946Open Road
4Trouble with the Curve$68,869-47%420-505$164$34,660,2276Warner Bros.
5The Dark Knight Rises$67,595-42%291-54$232$447,158,35415Warner Bros.
6The Master$64,007-46%201-211$318$15,208,6527Weinstein Company
7Ice Age: Continental Drift$43,224-32%192-30$225$160,255,73216Fox
8Arbitrage$39,615-51%125-44$317$7,341,2727Roadside Attractions
9The Campaign$38,439-26%222148$173$86,581,91612Warner Bros.
10Resident Evil: Retribution$34,378-33%19840$174$42,119,6787Sony / Screen Gems
11The Expendables 2$33,427-31%17886$188$84,705,40411Lionsgate
12House at the End of the Street$30,071-63%302-444$100$31,055,2576Relativity Media
13The Bourne Legacy$29,605-50%191-41$155$113,001,84012Universal
14Atlas Shrugged: Part 2$27,515-25%147-798$187$3,206,3533Atlas Distribution
15Diary of a Wimpy Kid: Dog Days$19,950-31%116-33$172$48,658,66213Fox

Platform (1 — 99)

#TitleSun, Oct. 28 2012LocationsAvg.TotalWks.Dist.
1The Sessions$51,631-48%2016$2,582$376,9962Fox Searchlight
2To the Arctic 3D$23,893-23%520$459$9,408,02028Warner Bros. / IMAX
3The Intouchables$10,649-38%48-12$222$12,885,03123Weinstein Company
4Born to Be Wild 3D$9,974-19%300$332$21,149,64482Warner Bros. / IMAX
5Lawless$7,400-38%96-88$77$37,338,0499Weinstein Company
6Simon and the Oaks$7,117-49%147$508$75,3183The Film Arcade
7Dredd 3D$6,802-22%72-88$94$13,401,6836Lionsgate
8The Possession$6,032-61%82-51$74$48,879,9979Lionsgate
9Won't Back Down$3,710-40%65-103$57$5,264,0935Fox
10The Other Dream Team$3,691-14%141$264$119,6535The Film Arcade
11Moonrise Kingdom$2,386-43%15-14$159$45,507,86523Focus
12War of the Buttons (2012)$1,446-32%8-27$181$38,6613Weinstein Company
13Escape Fire: The Fight To Rescue American Healthcare$934-38%4--$234$56,3664Roadside Attractions
14Gayby$393-49%10$393$11,0703The Film Collaborative
15Barfi!$70-56%1-9$70$2,804,8747UTV Communications