Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Nov. 9 2012

Wide (1000+)

#TitleFri, Nov. 9 2012LocationsAvg.TotalWks.Dist.
1Skyfall$30,504,0771287%3,505--$8,703$32,704,0771Sony / Columbia
2Wreck-It Ralph$7,876,082282%3,7520$2,099$68,510,6912Disney
3Flight$4,243,936131%2,047163$2,073$36,914,2352Paramount
4Argo$1,827,422131%2,763-11$661$80,793,3805Warner Bros.
5Taken 2$1,179,280203%2,487-152$474$128,466,4516Fox
6Pitch Perfect$785,915289%1,391-111$565$57,312,5587Universal
7The Man With the Iron Fists$758,16065%1,8724$405$10,986,4852Universal
8Cloud Atlas$712,82477%2,02310$352$20,899,5303Warner Bros.
9Here Comes the Boom$698,634225%2,044-270$342$37,209,7295Sony / Columbia
10Paranormal Activity 4$630,115163%2,348-658$268$51,250,6944Paramount
11Hotel Transylvania$519,774159%2,566-356$203$139,073,7567Sony / Columbia
12Sinister$478,492167%1,554-328$308$45,532,7305Lionsgate / Summit
13Silent Hill: Revelation 3D$369,69335%1,902-1031$194$15,452,9623Open Road
14Alex Cross$248,95280%1,090-558$228$23,940,0214Lionsgate / Summit
15Fun Size$201,67087%1,301-1715$155$8,244,7833Paramount

Limited (100 — 999)

#TitleFri, Nov. 9 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$333,087201%607-15$549$13,814,9338Lionsgate / Summit
2Looper$168,13565%491-205$342$64,255,3687Sony / TriStar
3The Sessions$139,267208%12859$1,088$1,248,9394Fox Searchlight
4Chasing Mavericks$125,52619%459-1571$273$4,930,7883Fox
5Seven Psychopaths$110,61661%356-103$311$13,804,2735CBS Films
6Trouble with the Curve$78,529337%421135$187$35,114,7798Warner Bros.
7The Dark Knight Rises$42,042121%243-48$173$447,656,55317Warner Bros.
8ParaNorman$34,059155%198-48$172$55,329,37613Focus
9End of Watch$30,24080%125-33$242$38,948,1048Open Road
10Ice Age: Continental Drift$23,006207%147-10$157$160,476,39118Fox
11The Campaign$17,51376%138-50$127$86,802,67714Warner Bros.
12The Expendables 2$15,95277%134-39$119$84,908,82613Lionsgate
13The Possession$15,830108%121-34$131$49,029,06911Lionsgate

Platform (1 — 99)

#TitleFri, Nov. 9 2012LocationsAvg.TotalWks.Dist.
1Lincoln$268,131--11--$24,376$268,1311Disney / DreamWorks
2A Late Quartet$43,693312%6253$705$154,0152Entertainment One / RKO
3To the Arctic 3D$31,88562%520$613$9,616,52430Warner Bros. / IMAX
4The Master$26,73221%88-50$304$15,611,7909Weinstein Company
5Arbitrage$21,92748%87-29$252$7,606,8229Roadside Attractions
6Resident Evil: Retribution$13,152--91-40$145$42,305,3229Sony / Screen Gems
7House at the End of the Street$11,890191%78-50$152$31,212,1748Relativity Media
8Born to Be Wild 3D$10,978301%300$366$21,235,31784Warner Bros. / IMAX
9Diary of a Wimpy Kid: Dog Days$10,640302%82-13$130$48,763,15315Fox
10This Must Be the Place$7,955361%119$723$21,3122Weinstein Company
11Luv Shuv Tey Chicken Khurana$7,85198%38-22$207$123,4492UTV Communications
12The Intouchables$6,61676%346$195$12,956,86125Weinstein Company
13Atlas Shrugged: Part 2$4,033-8%43-27$94$3,305,0255Atlas Distribution
14Lawless$2,24331%20-15$112$37,373,92111Weinstein Company
15Won't Back Down$2,19843%38-3$58$5,293,7917Fox
16The Other Dream Team$1,515--50$303$132,0527The Film Arcade
17Step Up to the Plate$1,007--2--$504$39,5799Cinema Guild
18Escape Fire: The Fight To Rescue American Healthcare$99847%2-2$499$72,4716Roadside Attractions
19Vamps$682809%10$682$1,4532Anchor Bay Films
20The Bay$96-96%1-22$96$29,4672Roadside Attractions