Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Fri, Nov. 9 2012

Wide (1000+)

#TitleFri, Nov. 9 2012LocationsAvg.TotalWks.Dist.
1Skyfall$30,504,0771287%3,505--$8,703$32,704,0771Sony / Columbia
2Wreck-It Ralph$7,876,082282%3,7520$2,099$68,510,6912Disney
3Flight$4,243,936131%2,047163$2,073$36,914,2352Paramount
4Argo$1,827,422131%2,763-11$661$80,793,3805Warner Bros.
5Taken 2$1,179,280203%2,487-152$474$128,466,4516Fox
6Pitch Perfect$785,915289%1,391-111$565$57,312,5587Universal
7The Man With the Iron Fists$758,16065%1,8724$405$10,986,4852Universal
8Cloud Atlas$712,82477%2,02310$352$20,899,5303Warner Bros.
9Here Comes the Boom$698,634225%2,044-270$342$37,209,7295Sony / Columbia
10Paranormal Activity 4$630,115163%2,348-658$268$51,250,6944Paramount
11Hotel Transylvania$519,774159%2,566-356$203$139,073,7567Sony / Columbia
12Sinister$478,492167%1,554-328$308$45,532,7305Lionsgate / Summit
13Silent Hill: Revelation 3D$369,69335%1,902-1031$194$15,452,9623Open Road
14Alex Cross$248,95280%1,090-558$228$23,940,0214Lionsgate / Summit
15Fun Size$201,67087%1,301-1715$155$8,244,7833Paramount

Limited (100 — 999)

#TitleFri, Nov. 9 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$333,087201%607-15$549$13,814,9338Lionsgate / Summit
2Looper$168,13565%491-205$342$64,255,3687Sony / TriStar
3The Sessions$139,267208%12859$1,088$1,248,9394Fox Searchlight
4Chasing Mavericks$125,52619%459-1571$273$4,930,7883Fox
5Seven Psychopaths$110,61661%356-103$311$13,804,2735CBS Films
6Trouble with the Curve$78,529337%421135$187$35,114,7798Warner Bros.
7The Dark Knight Rises$42,042121%243-48$173$447,656,55317Warner Bros.
8ParaNorman$34,059155%198-48$172$55,329,37613Focus
9End of Watch$30,24080%125-33$242$38,948,1048Open Road
10Ice Age: Continental Drift$23,006207%147-10$157$160,476,39118Fox
11The Campaign$17,51376%138-50$127$86,802,67714Warner Bros.
12The Expendables 2$15,95277%134-39$119$84,908,82613Lionsgate
13The Possession$15,830108%121-34$131$49,029,06911Lionsgate

Platform (1 — 99)

#TitleFri, Nov. 9 2012LocationsAvg.TotalWks.Dist.
1Lincoln$268,131--11--$24,376$268,1311Disney / DreamWorks
2A Late Quartet$43,693312%6253$705$154,0152Entertainment One / RKO
3To the Arctic 3D$31,88562%520$613$9,616,52430Warner Bros. / IMAX
4The Master$26,73221%88-50$304$15,611,7909Weinstein Company
5Arbitrage$21,92748%87-29$252$7,606,8229Roadside Attractions
6Resident Evil: Retribution$13,152--91-40$145$42,305,3229Sony / Screen Gems
7House at the End of the Street$11,890191%78-50$152$31,212,1748Relativity Media
8Born to Be Wild 3D$10,978301%300$366$21,235,31784Warner Bros. / IMAX
9Diary of a Wimpy Kid: Dog Days$10,640302%82-13$130$48,763,15315Fox
10This Must Be the Place$7,955361%119$723$21,3122Weinstein Company
11Luv Shuv Tey Chicken Khurana$7,85198%38-22$207$123,4492UTV Communications
12The Intouchables$6,61676%346$195$12,956,86125Weinstein Company
13Atlas Shrugged: Part 2$4,033-8%43-27$94$3,305,0255Atlas Distribution
14Lawless$2,24331%20-15$112$37,373,92111Weinstein Company
15Won't Back Down$2,19843%38-3$58$5,293,7917Fox
16The Other Dream Team$1,515--50$303$132,0527The Film Arcade
17Step Up to the Plate$1,007--2--$504$39,5799Cinema Guild
18Escape Fire: The Fight To Rescue American Healthcare$99847%2-2$499$72,4716Roadside Attractions
19Vamps$682809%10$682$1,4532Anchor Bay Films
20The Bay$96-96%1-22$96$29,4672Roadside Attractions