'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, Nov. 10 2012

Wide (1000+)

#TitleSat, Nov. 10 2012LocationsAvg.TotalWks.Dist.
1Skyfall$33,859,54411%3,505--$9,660$66,563,6211Sony / Columbia
2Wreck-It Ralph$14,871,95789%3,7520$3,964$83,382,6482Disney
4Argo$3,042,34066%2,763-11$1,101$83,835,7205Warner Bros.
5Taken 2$1,818,72354%2,487-152$731$130,285,1746Fox
6Here Comes the Boom$1,140,60963%2,044-270$558$38,350,3385Sony / Columbia
7Cloud Atlas$1,135,49659%2,02310$561$22,035,0263Warner Bros.
8Pitch Perfect$1,126,71043%1,391-111$810$58,439,2687Universal
9Hotel Transylvania$1,098,765111%2,566-356$428$140,172,5217Sony / Columbia
10The Man With the Iron Fists$1,076,38542%1,8724$575$12,062,8702Universal
11Paranormal Activity 4$867,92938%2,348-658$370$52,118,6234Paramount
12Sinister$666,10439%1,554-328$429$46,198,8345Lionsgate / Summit
13Silent Hill: Revelation 3D$540,49746%1,902-1031$284$15,993,4593Open Road
14Alex Cross$433,87774%1,090-558$398$24,373,8984Lionsgate / Summit
15Fun Size$327,39062%1,301-1715$252$8,572,1733Paramount

Limited (100 — 999)

#TitleSat, Nov. 10 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$478,28644%607-15$788$14,293,2198Lionsgate / Summit
2Looper$253,47751%491-205$516$64,508,8457Sony / TriStar
3The Sessions$251,46381%12859$1,965$1,500,4024Fox Searchlight
4Chasing Mavericks$183,40046%459-1571$400$5,114,1883Fox
5Seven Psychopaths$177,81261%356-103$499$13,982,0855CBS Films
6Trouble with the Curve$109,45639%421135$260$35,224,2358Warner Bros.
8The Dark Knight Rises$66,29758%243-48$273$447,722,85017Warner Bros.
9Ice Age: Continental Drift$50,632120%147-10$344$160,527,02318Fox
10End of Watch$45,05749%125-33$360$38,993,1618Open Road
11The Possession$28,88982%121-34$239$49,057,95811Lionsgate
12The Expendables 2$27,76274%134-39$207$84,936,58813Lionsgate
13The Campaign$26,32750%138-50$191$86,829,00414Warner Bros.

Platform (1 — 99)

#TitleSat, Nov. 10 2012LocationsAvg.TotalWks.Dist.
1Lincoln$347,09229%11--$31,554$615,2231Disney / DreamWorks
2A Late Quartet$79,26181%6253$1,278$233,2762Entertainment One / RKO
3The Master$46,75675%88-50$531$15,658,5469Weinstein Company
4To the Arctic 3D$39,71225%520$764$9,656,23630Warner Bros. / IMAX
5Arbitrage$37,43371%87-29$430$7,644,2559Roadside Attractions
6Diary of a Wimpy Kid: Dog Days$24,145127%82-13$294$48,787,29815Fox
7Resident Evil: Retribution$22,75173%91-40$250$42,328,0739Sony / Screen Gems
8House at the End of the Street$20,43872%78-50$262$31,232,6128Relativity Media
9This Must Be the Place$13,46269%119$1,224$34,7742Weinstein Company
10Born to Be Wild 3D$12,0069%300$400$21,247,32384Warner Bros. / IMAX
11The Intouchables$10,65661%346$313$12,967,51725Weinstein Company
12Luv Shuv Tey Chicken Khurana$10,13829%38-22$267$133,5872UTV Communications
13Atlas Shrugged: Part 2$6,31457%43-27$147$3,311,3395Atlas Distribution
14Won't Back Down$3,28549%38-3$86$5,297,0767Fox
15Lawless$3,01634%20-15$151$37,376,93711Weinstein Company
16The Other Dream Team$1,056-30%50$211$133,1087The Film Arcade
17Escape Fire: The Fight To Rescue American Healthcare$9980%2-2$499$73,4696Roadside Attractions
18Vamps$629-8%10$629$2,0822Anchor Bay Films
19The Bay$82-15%1-22$82$29,5492Roadside Attractions