Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Thu, Nov. 15 2012

Wide (1000+)

#TitleThu, Nov. 15 2012LocationsAvg.TotalWks.Dist.
1Skyfall$5,186,943-6%3,5053042$1,480$119,837,1081Sony / Columbia
2Wreck-It Ralph$1,081,2121%3,7520$288$103,167,2902Disney
3Flight$974,381-4%2,047163$476$52,720,8102Paramount
4Argo$463,012-4%2,763-11$168$87,952,4805Warner Bros.
5Taken 2$214,066-10%2,487-152$86$132,524,3896Fox
6Cloud Atlas$211,246-11%2,02310$104$23,993,9033Warner Bros.
7The Man With the Iron Fists$205,920-12%1,8724$110$13,962,9752Universal
8Pitch Perfect$104,325-12%1,391-111$75$59,816,3587Universal
9Here Comes the Boom$100,182-20%2,044-270$49$39,819,0155Sony / Columbia
10Silent Hill: Revelation 3D$95,239-15%1,902-1031$50$16,913,8403Open Road
11Hotel Transylvania$88,921-11%2,566-356$35$141,791,5987Sony / Columbia
12Paranormal Activity 4$74,349-30%2,348-658$32$53,120,8434Paramount
13Sinister$63,378-28%1,554-328$41$46,995,2505Lionsgate / Summit
14Alex Cross$52,686-13%1,090-558$48$24,914,6584Lionsgate / Summit
15Fun Size$18,968-27%1,301-1715$15$9,016,8203Paramount

Limited (100 — 999)

#TitleThu, Nov. 15 2012LocationsAvg.TotalWks.Dist.
1Jab Tak Hai Jaan$134,075-35%160--$838$658,2200Yash Raj Films
2The Perks of Being A Wallflower$63,593-10%607-15$105$14,987,1048Lionsgate / Summit
3The Sessions$57,0384%12859$446$1,903,4344Fox Searchlight
4Seven Psychopaths$42,68012%356-103$120$14,300,1045CBS Films
5Looper$41,875-14%491-205$85$64,910,6617Sony / TriStar
6Chasing Mavericks$26,240-10%459-1571$57$5,439,4943Fox
7Trouble with the Curve$22,315-7%421135$53$35,402,2468Warner Bros.
8The Dark Knight Rises$10,8237%243-48$45$447,817,85717Warner Bros.
9ParaNorman$8,303-1%198-48$42$55,517,58113Focus
10End of Watch$7,825-18%125-33$63$39,073,9588Open Road
11Ice Age: Continental Drift$6,77418%147-10$46$160,604,96018Fox
12The Expendables 2$5,47310%134-39$41$84,982,03613Lionsgate
13The Campaign$4,8565%138-50$35$86,867,80114Warner Bros.
14The Possession$4,08010%121-34$34$49,095,08811Lionsgate

Platform (1 — 99)

#TitleThu, Nov. 15 2012LocationsAvg.TotalWks.Dist.
1Lincoln$89,279-6%11--$8,116$1,418,8361Disney / DreamWorks
2A Late Quartet$19,175-1%6253$309$372,5922Entertainment One / RKO
3To the Arctic 3D$13,376-11%520$257$9,740,05030Warner Bros. / IMAX
4The Master$12,1826%88-50$138$15,738,6459Weinstein Company
5Born to Be Wild 3D$9,107101%300$304$21,281,02884Warner Bros. / IMAX
6Arbitrage$7,604-9%87-31$87$7,707,7889Roadside Attractions
7This Must Be the Place$4,0524%119$368$59,6542Weinstein Company
8The Intouchables$3,8828%346$114$12,990,34625Weinstein Company
9Escape Fire: The Fight To Rescue American Healthcare$2,608741%2-2$1,304$79,0976Roadside Attractions
10House at the End of the Street$2,38810%78-50$31$31,252,3948Relativity Media
11Diary of a Wimpy Kid: Dog Days$2,17321%82-13$27$48,828,50315Fox
12Atlas Shrugged: Part 2$1,70011%43-27$40$3,321,8465Atlas Distribution
13Lawless$849-24%20-15$42$37,383,54811Weinstein Company
14Won't Back Down$734-6%38-3$19$5,302,4057Fox
15Luv Shuv Tey Chicken Khurana$407-17%38-22$11$143,8432UTV Communications
16The Bay$65-12%1-22$65$30,6682Roadside Attractions