Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Sat, Nov. 17 2012

Wide (1000+)

#TitleSat, Nov. 17 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$41,443,147-42%4,070--$10,183$112,610,9861Lionsgate / Summit
2Skyfall$17,686,99544%3,5050$5,046$149,776,8592Sony / Columbia
3Wreck-It Ralph$8,622,82596%3,622-130$2,381$116,200,0493Disney
4Lincoln$8,606,86834%1,7751764$4,849$16,436,2832Disney / DreamWorks
5Flight$3,943,62456%2,612565$1,510$59,187,3173Paramount
6Argo$1,894,01769%2,210-553$857$90,967,3876Warner Bros.
7Taken 2$960,36246%2,063-424$466$134,142,2027Fox
8Pitch Perfect$566,61044%1,122-269$505$60,775,6638Universal
9Here Comes the Boom$535,12561%1,350-694$396$40,687,2176Sony / Columbia
10Hotel Transylvania$415,16798%1,248-1318$333$142,416,7728Sony / Columbia

Limited (100 — 999)

#TitleSat, Nov. 17 2012LocationsAvg.TotalWks.Dist.
1Jab Tak Hai Jaan$533,01946%160--$3,331$1,556,0051Yash Raj Films
2The Sessions$416,05662%516388$806$2,576,8555Fox Searchlight
3Cloud Atlas$398,96769%920-1103$434$24,629,0084Warner Bros.
4The Man With the Iron Fists$295,75544%910-962$325$14,463,4803Universal
5The Perks of Being A Wallflower$256,40346%511-96$502$15,419,5489Lionsgate / Summit
6Sinister$196,88134%789-765$250$47,338,7926Lionsgate / Summit
7Paranormal Activity 4$171,26936%850-1498$201$53,417,9805Paramount
8Alex Cross$130,78065%535-555$244$25,124,7335Lionsgate / Summit
9Silent Hill: Revelation 3D$92,03744%456-1446$202$17,069,7924Open Road
10Looper$91,81743%214-277$429$65,066,6968Sony / TriStar
11Chasing Mavericks$78,14458%198-261$395$5,567,1984Fox
12A Late Quartet$73,64985%10038$736$486,1013Entertainment One / RKO
13Seven Psychopaths$71,41562%171-185$418$14,415,5866CBS Films
14Fun Size$58,27875%388-913$150$9,108,3754Paramount
15Trouble with the Curve$55,79634%272-149$205$35,499,6609Warner Bros.
16ParaNorman$52,725118%180-18$293$55,594,46214Focus
17House at the End of the Street$45,20362%17597$258$31,325,5739Relativity Media
18The Dark Knight Rises$41,88760%160-83$262$447,885,95118Warner Bros.
19Ice Age: Continental Drift$41,660112%132-15$316$160,666,23919Fox
20The Campaign$13,07742%101-37$129$86,890,10615Warner Bros.

Platform (1 — 99)

#TitleSat, Nov. 17 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$182,51851%16--$11,407$303,2881Weinstein Company
2Anna Karenina (2012)$129,17247%16--$8,073$217,0501Focus
3To the Arctic 3D$29,31419%520$564$9,794,03331Warner Bros. / IMAX
4The Master$23,46682%52-36$451$15,775,03610Weinstein Company
5Arbitrage$23,19960%80-7$290$7,745,49710Roadside Attractions
6End of Watch$20,93245%75-50$279$39,109,3269Open Road
7Diary of a Wimpy Kid: Dog Days$19,561147%72-10$272$48,855,99016Fox
8The Expendables 2$15,52177%95-39$163$85,006,30514Lionsgate
9Born to Be Wild 3D$15,19910%300$507$21,310,10285Warner Bros. / IMAX
10The Possession$12,17874%81-40$150$49,114,27612Lionsgate
11This Must Be the Place$11,75962%154$784$78,6673Weinstein Company
12The Intouchables$4,75022%24-10$198$12,999,00126Weinstein Company
13Lawless$2,04017%19-1$107$37,387,33512Weinstein Company
14Atlas Shrugged: Part 2$1,80743%15-28$120$3,324,9226Atlas Distribution
15Simon and the Oaks$1,004112%5--$201$149,4416The Film Arcade