Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, Nov. 19 2012

Wide (1000+)

#TitleMon, Nov. 19 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$10,090,710-65%4,070--$2,479$151,158,3441Lionsgate / Summit
2Skyfall$4,013,928-64%3,5050$1,145$164,955,5492Sony / Columbia
3Lincoln$2,456,668-59%1,7751764$1,384$24,924,9102Disney / DreamWorks
4Wreck-It Ralph$1,938,742-65%3,622-130$535$123,688,9693Disney
5Flight$843,234-64%2,612565$323$62,366,9253Paramount
6Argo$403,467-61%2,210-553$183$92,402,3136Warner Bros.
7Taken 2$227,239-55%2,063-424$110$134,878,2487Fox
8Pitch Perfect$173,910-44%1,122-269$155$61,258,1238Universal
9Here Comes the Boom$139,719-54%1,350-694$103$41,131,3906Sony / Columbia
10Hotel Transylvania$118,682-63%1,248-1318$95$142,853,2018Sony / Columbia

Limited (100 — 999)

#TitleMon, Nov. 19 2012LocationsAvg.TotalWks.Dist.
1Cloud Atlas$124,001-58%920-1103$135$25,047,1334Warner Bros.
2The Sessions$97,162-59%516388$188$2,911,1005Fox Searchlight
3The Man With the Iron Fists$95,550-56%910-962$105$14,777,4303Universal
4The Perks of Being A Wallflower$83,082-46%511-96$163$15,655,3659Lionsgate / Summit
5Jab Tak Hai Jaan$76,793-80%160--$480$2,018,5981Yash Raj Films
6Sinister$55,310-51%789-765$70$47,506,5876Lionsgate / Summit
7Paranormal Activity 4$42,440-51%850-1498$50$53,547,0385Paramount
8Silent Hill: Revelation 3D$29,992-48%456-1446$66$17,157,7684Open Road
9Alex Cross$29,663-58%535-555$55$25,224,5035Lionsgate / Summit
10Chasing Mavericks$26,071-50%198-261$132$5,645,1094Fox
11Looper$21,429-57%214-277$100$65,138,4738Sony / TriStar
12Seven Psychopaths$21,334-49%171-185$125$14,478,9656CBS Films
13ParaNorman$16,640-58%180-18$92$55,650,51214Focus
14A Late Quartet$15,866-65%10038$159$546,6843Entertainment One / RKO
15Fun Size$14,735-67%388-913$38$9,168,3334Paramount
16House at the End of the Street$14,182-51%17597$81$31,368,8529Relativity Media
17Trouble with the Curve$12,692-57%272-149$47$35,542,1109Warner Bros.
18The Dark Knight Rises$11,347-55%160-83$71$447,922,49518Warner Bros.
19Ice Age: Continental Drift$8,633-67%132-15$65$160,700,74219Fox
20The Campaign$3,346-53%101-37$33$86,900,52815Warner Bros.

Platform (1 — 99)

#TitleMon, Nov. 19 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$49,495-65%16--$3,093$492,4981Weinstein Company
2Anna Karenina (2012)$33,180-68%16--$2,074$353,8701Focus
3To the Arctic 3D$17,405-17%520$335$9,832,44131Warner Bros. / IMAX
4End of Watch$7,823-54%75-50$104$39,134,3139Open Road
5Born to Be Wild 3D$7,012-5%300$234$21,324,47685Warner Bros. / IMAX
6Diary of a Wimpy Kid: Dog Days$6,942-49%72-10$96$48,876,45916Fox
7The Master$6,402-53%52-36$123$15,795,10310Weinstein Company
8Arbitrage$6,045-63%80-7$76$7,767,75710Roadside Attractions
9The Expendables 2$4,891-56%95-39$51$85,022,29214Lionsgate
10The Intouchables$3,808-17%24-10$159$13,007,42126Weinstein Company
11The Possession$3,605-55%81-40$45$49,125,92412Lionsgate
12This Must Be the Place$3,559-58%154$237$90,7833Weinstein Company
13Lawless$791-53%19-1$42$37,389,82512Weinstein Company
14Atlas Shrugged: Part 2$764-26%15-28$51$3,326,6196Atlas Distribution