Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Tue, Nov. 20 2012

Wide (1000+)

#TitleTue, Nov. 20 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$11,772,33817%4,070--$2,892$162,930,6821Lionsgate / Summit
2Skyfall$5,639,79541%3,5050$1,609$170,595,3442Sony / Columbia
3Lincoln$3,155,95928%1,7751764$1,778$28,080,8692Disney / DreamWorks
4Wreck-It Ralph$2,812,98445%3,622-130$777$126,501,9533Disney
5Flight$1,155,27137%2,612565$442$63,522,1963Paramount
6Argo$601,46649%2,210-553$272$93,003,7796Warner Bros.
7Taken 2$324,65043%2,063-424$157$135,202,8987Fox
8Pitch Perfect$274,89058%1,122-269$245$61,533,0138Universal
9Here Comes the Boom$217,88956%1,350-694$161$41,349,2796Sony / Columbia
10Hotel Transylvania$158,94434%1,248-1318$127$143,012,1458Sony / Columbia

Limited (100 — 999)

#TitleTue, Nov. 20 2012LocationsAvg.TotalWks.Dist.
1Cloud Atlas$166,92135%920-1103$181$25,214,0544Warner Bros.
2Jab Tak Hai Jaan$138,04480%1600$863$2,156,6421Yash Raj Films
3The Perks of Being A Wallflower$132,67860%511-96$260$15,788,0439Lionsgate / Summit
4The Man With the Iron Fists$131,96538%910-962$145$14,909,3953Universal
5The Sessions$118,23322%516388$229$3,029,3335Fox Searchlight
6Sinister$72,65931%789-765$92$47,579,2466Lionsgate / Summit
7Paranormal Activity 4$59,64541%850-1498$70$53,606,6835Paramount
8Alex Cross$38,66530%535-555$72$25,263,1685Lionsgate / Summit
9Looper$36,89972%214-277$172$65,175,3728Sony / TriStar
10Silent Hill: Revelation 3D$35,09017%456-1446$77$17,192,8584Open Road
11Chasing Mavericks$32,84526%198-261$166$5,677,9544Fox
12Seven Psychopaths$28,00531%171-185$164$14,506,9706CBS Films
13Fun Size$23,50660%388-913$61$9,191,8394Paramount
14A Late Quartet$20,29528%10038$203$566,9793Entertainment One / RKO
15ParaNorman$19,65518%180-18$109$55,670,16714Focus
16Trouble with the Curve$19,16551%272-149$70$35,561,2759Warner Bros.
17House at the End of the Street$16,07513%17597$92$31,384,9279Relativity Media
18The Dark Knight Rises$14,12524%160-83$88$447,936,62018Warner Bros.
19Ice Age: Continental Drift$13,56857%132-15$103$160,714,31019Fox
20The Campaign$3,81414%101-37$38$86,904,34215Warner Bros.

Platform (1 — 99)

#TitleTue, Nov. 20 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$57,14515%16--$3,572$549,6431Weinstein Company
2Anna Karenina (2012)$36,47910%16--$2,280$390,3491Focus
3To the Arctic 3D$17,297-1%520$333$9,849,73831Warner Bros. / IMAX
4Diary of a Wimpy Kid: Dog Days$8,87228%72-10$123$48,885,33116Fox
5End of Watch$8,60510%75-50$115$39,142,9189Open Road
6The Master$8,07726%52-36$155$15,803,18010Weinstein Company
7Born to Be Wild 3D$7,6549%300$255$21,332,13085Warner Bros. / IMAX
8Arbitrage$7,01216%80-7$88$7,774,76910Roadside Attractions
9The Expendables 2$5,90021%95-39$62$85,028,19214Lionsgate
10The Intouchables$4,51118%24-10$188$13,011,93226Weinstein Company
11The Possession$4,23017%81-40$52$49,130,15412Lionsgate
12This Must Be the Place$2,553-28%154$170$93,3363Weinstein Company
13Lawless$1,07436%19-1$57$37,390,89912Weinstein Company
14Atlas Shrugged: Part 2$1,01933%15-28$68$3,327,7376Atlas Distribution