Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Nov. 22 2012

Wide (1000+)

#TitleThu, Nov. 22 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$8,014,701-37%4,070--$1,969$183,724,6701Lionsgate / Summit
2Skyfall$7,643,8293%3,52621$2,168$185,641,1492Sony / Columbia
3Lincoln$4,870,30316%2,0182007$2,413$37,164,3832Disney / DreamWorks
4Life of Pi$4,476,53623%2,902--$1,543$8,121,5870Fox
5Rise of The Guardians$3,730,382-23%3,653--$1,021$8,567,6250Paramount / DreamWorks
6Red Dawn (2012)$3,247,579-22%2,679--$1,212$7,412,4940FilmDistrict
7Wreck-It Ralph$2,479,462-33%3,259-493$761$132,706,0303Disney
8Flight$1,476,60416%2,638591$560$66,267,8463Paramount
9Argo$616,2387%1,255-1508$491$94,197,1516Warner Bros.
10Here Comes the Boom$87,811-5%1,350-694$65$41,529,4266Sony / Columbia
11Hotel Transylvania$38,083-47%1,248-1318$31$143,122,7418Sony / Columbia

Limited (100 — 999)

#TitleThu, Nov. 22 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$614,862-7%367--$1,675$1,826,0981Weinstein Company
2Jab Tak Hai Jaan$182,2976%1644$1,112$2,510,6211Yash Raj Films
3Taken 2$164,1703%739-1748$222$135,526,9607Fox
4Pitch Perfect$151,585-12%497-894$305$61,856,0638Universal
5Cloud Atlas$79,5489%258-1765$308$25,366,7624Warner Bros.
6The Sessions$73,960-28%510382$145$3,205,9745Fox Searchlight
7The Perks of Being A Wallflower$56,456-35%242-365$233$15,930,7719Lionsgate / Summit
8The Man With the Iron Fists$43,0907%205-1667$210$14,992,7953Universal
9Looper$42,286-14%293-198$144$65,266,6178Sony / TriStar
10Silent Hill: Revelation 3D$38,202-14%456-1446$84$17,275,2734Open Road
11Sinister$16,778-7%127-1427$132$47,614,0826Lionsgate / Summit
12Alex Cross$16,20824%144-946$113$25,292,4915Lionsgate / Summit
13A Late Quartet$14,723-24%10038$147$600,9703Entertainment One / RKO
14Trouble with the Curve$12,563-19%140-281$90$35,589,4179Warner Bros.
15The Dark Knight Rises$12,499-15%160-83$78$447,963,89918Warner Bros.
16House at the End of the Street$10,863-24%13860$79$31,410,0249Relativity Media
17Fun Size$9,560-25%388-913$25$9,214,1364Paramount
18ParaNorman$9,247-55%173-25$53$55,699,75514Focus
19Ice Age: Continental Drift$9,149-43%116-31$79$160,739,55419Fox
20Paranormal Activity 4$7,892-14%108-2240$73$53,623,7965Paramount
21The Campaign$1,470-24%101-37$15$86,907,74615Warner Bros.

Platform (1 — 99)

#TitleThu, Nov. 22 2012LocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$127,0955%63--$2,017$638,5741Focus
2Seven Psychopaths$17,1192%78-278$219$14,540,9216CBS Films
3To the Arctic 3D$11,933-34%520$229$9,879,83431Warner Bros. / IMAX
4Chasing Mavericks$9,607-34%75-384$128$5,702,0384Fox
5End of Watch$7,028-26%75-50$94$39,159,4119Open Road
6The Master$4,639-7%25-63$186$15,812,82510Weinstein Company
7Arbitrage$3,942-14%80-7$49$7,783,30210Roadside Attractions
8The Intouchables$3,850-42%26-8$148$13,022,38026Weinstein Company
9Diary of a Wimpy Kid: Dog Days$3,733-56%62-20$60$48,897,62916Fox
10Born to Be Wild 3D$3,503-52%300$117$21,342,86585Warner Bros. / IMAX
11This Must Be the Place$3,324-22%8-3$416$100,9143Weinstein Company
12Atlas Shrugged: Part 2$70213%15-28$47$3,329,0596Atlas Distribution
13Lawless$401-12%11-9$36$37,391,75612Weinstein Company