Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Fri, Nov. 23 2012

Wide (1000+)

#TitleFri, Nov. 23 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$17,546,033119%4,0700$4,311$201,270,7032Lionsgate / Summit
2Skyfall$14,678,34892%3,52621$4,163$200,319,4973Sony / Columbia
3Lincoln$9,969,242105%2,018243$4,940$47,133,6253Disney / DreamWorks
4Rise of The Guardians$9,219,537147%3,653--$2,524$17,787,1621Paramount / DreamWorks
5Life of Pi$8,869,26698%2,927--$3,030$16,990,8531Fox
6Wreck-It Ralph$6,644,510168%3,259-363$2,039$139,350,5404Disney
7Red Dawn (2012)$5,979,92384%2,725--$2,194$13,392,4171FilmDistrict
8Flight$3,347,352127%2,63826$1,269$69,615,1984Paramount
9Argo$1,582,017157%1,255-955$1,261$95,779,1687Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 23 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$1,620,849164%367351$4,416$3,446,9472Weinstein Company
2Taken 2$379,042131%763-1300$497$135,906,0028Fox
3Pitch Perfect$290,28591%492-630$590$62,146,3489Universal
4The Sessions$253,137242%515-1$492$3,459,1116Fox Searchlight
5Here Comes the Boom$206,913136%490-860$422$41,736,3397Sony / Columbia
6Jab Tak Hai Jaan$170,745-6%1644$1,041$2,681,3662Yash Raj Films
7The Perks of Being A Wallflower$156,582177%242-269$647$16,087,35310Lionsgate / Summit
8Cloud Atlas$149,97089%258-662$581$25,516,7325Warner Bros.
9Hotel Transylvania$136,016257%464-784$293$143,258,7579Sony / Columbia
10Looper$117,986179%29379$403$65,384,6039Sony / TriStar
11The Man With the Iron Fists$77,91581%205-705$380$15,070,7104Universal
12Alex Cross$42,176160%144-391$293$25,334,6676Lionsgate / Summit
13Sinister$36,832120%127-662$290$47,650,9147Lionsgate / Summit
14Silent Hill: Revelation 3D$35,392-7%190-266$186$17,310,6655Open Road
15ParaNorman$33,890266%134-46$253$55,733,64515Focus
16Trouble with the Curve$28,989131%140-132$207$35,618,40610Warner Bros.
17Ice Age: Continental Drift$28,833215%109-23$265$160,768,38720Fox
18Fun Size$28,671200%144-244$199$9,242,8075Paramount
19The Dark Knight Rises$28,180125%108-52$261$447,992,07919Warner Bros.
20House at the End of the Street$28,095159%138-37$204$31,438,11910Relativity Media
21Paranormal Activity 4$20,515160%108-742$190$53,644,3116Paramount

Platform (1 — 99)

#TitleFri, Nov. 23 2012LocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$307,014142%6650$4,652$945,5882Focus
2Hitchcock$112,092--17--$6,594$112,0921Fox Searchlight
3A Late Quartet$45,225207%88-12$514$646,1954Entertainment One / RKO
4Seven Psychopaths$32,30989%82-89$394$14,573,2307CBS Films
5To the Arctic 3D$31,874167%520$613$9,911,70832Warner Bros. / IMAX
6Chasing Mavericks$28,470196%60-138$475$5,730,5085Fox
7The Polar Express (2012 re-issue)$26,735--15--$1,782$60,5541Warner Bros.
8Diary of a Wimpy Kid: Dog Days$14,103278%59-13$239$48,911,73217Fox
9Born to Be Wild 3D$12,068245%300$402$21,354,93386Warner Bros. / IMAX
10End of Watch$11,60065%34-41$341$39,171,01110Open Road
11Arbitrage$9,918152%48-32$207$7,793,22011Roadside Attractions
12The Master$9,526105%25-27$381$15,822,35111Weinstein Company
13This Must Be the Place$5,11854%8-7$640$106,0324Weinstein Company
14The Intouchables$2,504-35%262$96$13,024,88427Weinstein Company
15Lawless$2,037408%11-8$185$37,393,79313Weinstein Company
16Atlas Shrugged: Part 2$1,866166%3520$53$3,330,9247Atlas Distribution