'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Nov. 23 2012

Wide (1000+)

#TitleFri, Nov. 23 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$17,546,033119%4,0700$4,311$201,270,7032Lionsgate / Summit
2Skyfall$14,678,34892%3,52621$4,163$200,319,4973Sony / Columbia
3Lincoln$9,969,242105%2,018243$4,940$47,133,6253Disney / DreamWorks
4Rise of The Guardians$9,219,537147%3,653--$2,524$17,787,1621Paramount / DreamWorks
5Life of Pi$8,869,26698%2,927--$3,030$16,990,8531Fox
6Wreck-It Ralph$6,644,510168%3,259-363$2,039$139,350,5404Disney
7Red Dawn (2012)$5,979,92384%2,725--$2,194$13,392,4171FilmDistrict
9Argo$1,582,017157%1,255-955$1,261$95,779,1687Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 23 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$1,620,849164%367351$4,416$3,446,9472Weinstein Company
2Taken 2$379,042131%763-1300$497$135,906,0028Fox
3Pitch Perfect$290,28591%492-630$590$62,146,3489Universal
4The Sessions$253,137242%515-1$492$3,459,1116Fox Searchlight
5Here Comes the Boom$206,913136%490-860$422$41,736,3397Sony / Columbia
6Jab Tak Hai Jaan$170,745-6%1644$1,041$2,681,3662Yash Raj Films
7The Perks of Being A Wallflower$156,582177%242-269$647$16,087,35310Lionsgate / Summit
8Cloud Atlas$149,97089%258-662$581$25,516,7325Warner Bros.
9Hotel Transylvania$136,016257%464-784$293$143,258,7579Sony / Columbia
10Looper$117,986179%29379$403$65,384,6039Sony / TriStar
11The Man With the Iron Fists$77,91581%205-705$380$15,070,7104Universal
12Alex Cross$42,176160%144-391$293$25,334,6676Lionsgate / Summit
13Sinister$36,832120%127-662$290$47,650,9147Lionsgate / Summit
14Silent Hill: Revelation 3D$35,392-7%190-266$186$17,310,6655Open Road
16Trouble with the Curve$28,989131%140-132$207$35,618,40610Warner Bros.
17Ice Age: Continental Drift$28,833215%109-23$265$160,768,38720Fox
18Fun Size$28,671200%144-244$199$9,242,8075Paramount
19The Dark Knight Rises$28,180125%108-52$261$447,992,07919Warner Bros.
20House at the End of the Street$28,095159%138-37$204$31,438,11910Relativity Media
21Paranormal Activity 4$20,515160%108-742$190$53,644,3116Paramount

Platform (1 — 99)

#TitleFri, Nov. 23 2012LocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$307,014142%6650$4,652$945,5882Focus
2Hitchcock$112,092--17--$6,594$112,0921Fox Searchlight
3A Late Quartet$45,225207%88-12$514$646,1954Entertainment One / RKO
4Seven Psychopaths$32,30989%82-89$394$14,573,2307CBS Films
5To the Arctic 3D$31,874167%520$613$9,911,70832Warner Bros. / IMAX
6Chasing Mavericks$28,470196%60-138$475$5,730,5085Fox
7The Polar Express (2012 re-issue)$26,735--15--$1,782$60,5541Warner Bros.
8Diary of a Wimpy Kid: Dog Days$14,103278%59-13$239$48,911,73217Fox
9Born to Be Wild 3D$12,068245%300$402$21,354,93386Warner Bros. / IMAX
10End of Watch$11,60065%34-41$341$39,171,01110Open Road
11Arbitrage$9,918152%48-32$207$7,793,22011Roadside Attractions
12The Master$9,526105%25-27$381$15,822,35111Weinstein Company
13This Must Be the Place$5,11854%8-7$640$106,0324Weinstein Company
14The Intouchables$2,504-35%262$96$13,024,88427Weinstein Company
15Lawless$2,037408%11-8$185$37,393,79313Weinstein Company
16Atlas Shrugged: Part 2$1,866166%3520$53$3,330,9247Atlas Distribution