Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Wed, Nov. 28 2012

Wide (1000+)

#TitleWed, Nov. 28 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$2,384,280-12%4,0700$586$235,025,0782Lionsgate / Summit
2Skyfall$1,823,066-20%3,5260$517$227,164,9113Sony / Columbia
3Lincoln$1,771,896-11%2,0180$878$68,365,2083Disney / DreamWorks
4Life of Pi$1,321,728-26%2,92725$452$35,038,0821Fox
5Red Dawn (2012)$675,154-27%2,72546$248$24,104,7231FilmDistrict
6Rise of The Guardians$658,847-27%3,6530$180$34,740,1971Paramount / DreamWorks
7Flight$533,341-18%2,6380$202$76,411,1724Paramount
8Wreck-It Ralph$419,009-23%3,2590$129$150,800,3914Disney
9Argo$226,136-8%1,2550$180$98,747,2087Warner Bros.

Limited (100 — 999)

#TitleWed, Nov. 28 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$350,835-12%3670$956$7,285,3132Weinstein Company
2The Sessions$82,2301%5155$160$4,161,5886Fox Searchlight
3Taken 2$49,663-16%76324$65$136,639,8398Fox
4Cloud Atlas$34,455-17%2580$134$25,900,8995Warner Bros.
5Pitch Perfect$32,005-19%492-5$65$62,675,2739Universal
6Looper$30,172-19%2930$103$65,683,6769Sony / TriStar
7The Perks of Being A Wallflower$25,068-8%2420$104$16,399,26610Lionsgate / Summit
8Here Comes the Boom$20,654-18%490-860$42$42,105,3667Sony / Columbia
9The Man With the Iron Fists$18,505-25%2050$90$15,264,4454Universal
10Hotel Transylvania$12,125-22%464-784$26$143,542,0759Sony / Columbia
11Silent Hill: Revelation 3D$9,094-9%190-266$48$17,404,8925Open Road
12Trouble with the Curve$6,165-8%1400$44$35,680,89410Warner Bros.
13Alex Cross$6,083-29%1440$42$25,426,2756Lionsgate / Summit
14Sinister$5,651-11%1270$44$47,723,5207Lionsgate / Summit
15House at the End of the Street$4,611-5%1380$33$31,502,76710Relativity Media
16ParaNorman$4,2761%134-39$32$55,809,08615Focus
17The Dark Knight Rises$4,055-6%108-52$38$448,046,41319Warner Bros.
18Paranormal Activity 4$3,718-2%1080$34$53,687,6346Paramount
19Fun Size$3,651-13%144-244$25$9,310,2665Paramount
20Ice Age: Continental Drift$2,749-36%109-7$25$160,828,66720Fox

Platform (1 — 99)

#TitleWed, Nov. 28 2012LocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$83,8252%663$1,270$1,769,8632Focus
2Hitchcock$23,1136%17--$1,360$354,5001Fox Searchlight
3To the Arctic 3D$14,25461%520$274$9,988,69932Warner Bros. / IMAX
4Seven Psychopaths$13,43414%824$164$14,666,3537CBS Films
5A Late Quartet$13,05422%88-12$148$769,1024Entertainment One / RKO
6Chasing Mavericks$4,44816%60-15$74$5,783,8435Fox
7Born to Be Wild 3D$4,354-4%300$145$21,388,28486Warner Bros. / IMAX
8Arbitrage$4,2086%48-32$88$7,827,54011Roadside Attractions
9The Master$2,931-14%250$117$15,851,73611Weinstein Company
10End of Watch$2,721-12%34-41$80$39,200,40110Open Road
11This Must Be the Place$1,50825%80$189$120,1424Weinstein Company
12The Intouchables$1,31219%260$50$13,033,20027Weinstein Company
13The Polar Express (2012 re-issue)$1,22654%15--$82$111,1941Warner Bros.
14Diary of a Wimpy Kid: Dog Days$1,1744%59-3$20$48,940,32417Fox
15Lawless$891-20%110$81$37,399,62413Weinstein Company
16Atlas Shrugged: Part 2$489-25%3520$14$3,335,4737Atlas Distribution