'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Nov. 29 2012

Wide (1000+)

#TitleThu, Nov. 29 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$2,157,426-10%4,0700$530$237,182,5042Lionsgate / Summit
2Skyfall$1,864,2782%3,5260$529$229,029,1893Sony / Columbia
3Lincoln$1,824,2653%2,0180$904$70,189,4733Disney / DreamWorks
4Life of Pi$1,323,0590%2,92725$452$36,361,1411Fox
5Rise of The Guardians$707,0567%3,6530$194$35,447,2531Paramount / DreamWorks
6Red Dawn (2012)$667,985-1%2,72546$245$24,772,7081FilmDistrict
8Wreck-It Ralph$435,8724%3,2590$134$151,236,2634Disney
9Argo$233,2093%1,2550$186$98,980,4177Warner Bros.

Limited (100 — 999)

#TitleThu, Nov. 29 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$364,6684%3670$994$7,649,9812Weinstein Company
2The Sessions$87,2786%5155$169$4,248,8666Fox Searchlight
3Taken 2$55,74012%76324$73$136,695,5798Fox
4Cloud Atlas$37,2188%2580$144$25,938,1175Warner Bros.
5Pitch Perfect$36,90015%492-5$75$62,712,1739Universal
6Looper$31,4994%2930$108$65,715,1759Sony / TriStar
7The Perks of Being A Wallflower$29,29317%2420$121$16,428,55910Lionsgate / Summit
8Here Comes the Boom$22,0877%490-860$45$42,127,4537Sony / Columbia
9The Man With the Iron Fists$19,5005%2050$95$15,283,9454Universal
10Hotel Transylvania$13,45011%464-784$29$143,555,5259Sony / Columbia
11Silent Hill: Revelation 3D$9,6396%190-266$51$17,414,5315Open Road
12Alex Cross$6,80112%1440$47$25,433,0766Lionsgate / Summit
13The Dark Knight Rises$6,51861%108-52$60$448,052,93119Warner Bros.
14Sinister$5,8073%1270$46$47,729,3277Lionsgate / Summit
15Trouble with the Curve$5,742-7%1400$41$35,686,63610Warner Bros.
16House at the End of the Street$4,8325%1380$35$31,507,59910Relativity Media
17Paranormal Activity 4$4,13811%1080$38$53,691,7726Paramount
19Fun Size$3,9097%144-244$27$9,314,1755Paramount
20Ice Age: Continental Drift$3,56230%109-7$33$160,832,22920Fox

Platform (1 — 99)

#TitleThu, Nov. 29 2012LocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$91,4889%663$1,386$1,861,3512Focus
2Hitchcock$24,3825%17--$1,434$378,8821Fox Searchlight
3A Late Quartet$15,05215%88-12$171$784,1544Entertainment One / RKO
4To the Arctic 3D$11,354-20%520$218$10,000,05332Warner Bros. / IMAX
5Seven Psychopaths$10,156-24%824$124$14,676,5097CBS Films
6Chasing Mavericks$5,29319%60-15$88$5,789,1365Fox
7The Master$4,09440%250$164$15,855,83011Weinstein Company
8Born to Be Wild 3D$3,658-16%300$122$21,391,94286Warner Bros. / IMAX
9Arbitrage$3,407-19%48-32$71$7,830,94711Roadside Attractions
10End of Watch$3,34723%34-41$98$39,203,74810Open Road
11The Polar Express (2012 re-issue)$3,010146%150$201$114,2041Warner Bros.
12This Must Be the Place$1,67211%80$209$121,8144Weinstein Company
13The Intouchables$1,3281%260$51$13,034,52827Weinstein Company
14Diary of a Wimpy Kid: Dog Days$757-36%59-3$13$48,941,08117Fox
15Atlas Shrugged: Part 2$58019%3520$17$3,336,0537Atlas Distribution
16Lawless$503-44%110$46$37,400,12713Weinstein Company