Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Fri, Nov. 30 2012

Wide (1000+)

#TitleFri, Nov. 30 2012LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$5,500,983155%4,008-62$1,373$242,683,4873Lionsgate / Summit
2Skyfall$4,866,907161%3,463-63$1,405$233,896,0964Sony / Columbia
3Lincoln$4,040,663121%2,0180$2,002$74,230,1364Disney / DreamWorks
4Life of Pi$3,322,369151%2,9281$1,135$39,683,5102Fox
5Rise of The Guardians$2,970,844320%3,67219$809$38,418,0972Paramount / DreamWorks
6Killing Them Softly$2,516,897--2,424--$1,038$2,516,8971Weinstein Company
7Red Dawn (2012)$2,061,457209%2,78156$741$26,834,1652FilmDistrict
8Wreck-It Ralph$1,655,532280%3,087-172$536$152,891,7955Disney
9Flight$1,311,355140%2,603-35$504$78,298,1915Paramount
10The Collection$1,158,063--1,403--$825$1,158,0631LD Entertainment
11Argo$567,005143%1,043-212$544$99,547,4228Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 30 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$911,153150%3714$2,456$8,561,1343Weinstein Company
2Anna Karenina (2012)$622,181580%384318$1,620$2,483,5323Focus
3Talaash$484,776--174--$2,786$484,7761Reliance Entertainment
4Taken 2$144,015158%496-267$290$136,839,5949Fox
5Pitch Perfect$128,760249%403-89$320$62,840,93310Universal
6The Sessions$92,7586%226-289$410$4,341,6247Fox Searchlight
7The Perks of Being A Wallflower$67,431130%189-53$357$16,495,99011Lionsgate / Summit
8Cloud Atlas$67,38381%194-64$347$26,005,5006Warner Bros.
9Here Comes the Boom$65,589197%334-156$196$42,193,0428Sony / Columbia
10Looper$60,69293%280-13$217$65,775,86710Sony / TriStar
11The Man With the Iron Fists$30,45056%174-31$175$15,314,3955Universal
12Seven Psychopaths$29,874194%16280$184$14,706,3838CBS Films
13Hotel Transylvania$28,646113%248-216$116$143,584,17110Sony / Columbia
14Alex Cross$14,650115%114-30$129$25,447,7267Lionsgate / Summit
15Silent Hill: Revelation 3D$14,30648%124-66$115$17,428,8376Open Road
16House at the End of the Street$12,158152%108-30$113$31,519,75711Relativity Media
17Trouble with the Curve$11,781105%100-40$118$35,698,41711Warner Bros.
18ParaNorman$11,657186%104-30$112$55,824,82216Focus
19Fun Size$11,635198%116-28$100$9,325,8106Paramount
20Ice Age: Continental Drift$10,719201%102-7$105$160,842,94821Fox

Platform (1 — 99)

#TitleFri, Nov. 30 2012LocationsAvg.TotalWks.Dist.
1Hitchcock$107,450341%5033$2,149$486,3322Fox Searchlight
2A Late Quartet$24,73264%74-14$334$808,8865Entertainment One / RKO
3Hecho en Mexico$23,583--12--$1,965$23,5831Lionsgate / Pantelion
4To the Arctic 3D$18,35262%520$353$10,018,40533Warner Bros. / IMAX
5Chasing Mavericks$12,802142%7919$162$5,801,9386Fox
6Sinister$12,236111%88-39$139$47,741,5638Lionsgate / Summit
7The Dark Knight Rises$12,12786%80-28$152$448,065,05820Warner Bros.
8Born to Be Wild 3D$11,738221%300$391$21,403,68087Warner Bros. / IMAX
9The Polar Express (2012 re-issue)$10,680255%161$668$124,8842Warner Bros.
10Paranormal Activity 4$8,483105%70-38$121$53,700,2557Paramount
11End of Watch$6,10382%24-10$254$39,209,85111Open Road
12Arbitrage$5,46160%35-13$156$7,836,40812Roadside Attractions
13The Master$5,15026%23-2$224$15,860,98012Weinstein Company
14Diary of a Wimpy Kid: Dog Days$4,174451%52-7$80$48,945,25518Fox
15Silent Night$3,359--11--$305$3,3591Anchor Bay Films
16The Intouchables$2,08757%19-7$110$13,036,61528Weinstein Company
17This Must Be the Place$1,648-1%7-1$235$123,4625Weinstein Company