'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Fri, Dec. 7 2012

Wide (1000+)

#TitleFri, Dec. 7 2012LocationsAvg.TotalWks.Dist.
1Skyfall$3,122,096163%3,401-62$918$253,742,1765Sony / Columbia
2The Twilight Saga: Breaking Dawn - Part 2$2,833,704148%3,646-362$777$262,368,4684Lionsgate / Summit
3Lincoln$2,556,299126%2,014-4$1,269$90,776,9335Disney / DreamWorks
4Rise of The Guardians$2,297,742276%3,639-33$631$53,671,3163Paramount / DreamWorks
5Life of Pi$2,254,049139%2,94618$765$54,871,5783Fox
6Playing For Keeps (2012)$2,127,859--2,837--$750$2,127,8591FilmDistrict
7Red Dawn (2012)$1,299,328217%2,754-27$472$34,304,1433FilmDistrict
8Wreck-It Ralph$1,128,030242%2,746-341$411$160,671,5966Disney
10Killing Them Softly$884,28697%2,4240$365$9,908,0232Weinstein Company
11The Collection$482,651147%1,4030$344$4,450,3242LD Entertainment
12End of Watch$223,7117355%1,2491225$179$39,461,85412Open Road

Limited (100 — 999)

#TitleFri, Dec. 7 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$643,368147%3710$1,734$12,436,1084Weinstein Company
2Anna Karenina (2012)$435,32492%42238$1,032$5,493,5074Focus
3Argo$417,328140%944-99$442$102,094,9979Warner Bros.
4Hitchcock$197,566439%181131$1,092$1,146,6923Fox Searchlight
5Talaash$133,953161%162-12$827$2,084,3132Reliance Entertainment
6Taken 2$117,513216%430-66$273$137,430,59010Fox
7Pitch Perfect$100,655235%387-16$260$63,312,29811Universal
8The Sessions$61,48965%197-29$312$4,790,8588Fox Searchlight
9Cloud Atlas$47,725115%191-3$250$26,325,8817Warner Bros.
10The Perks of Being A Wallflower$43,396103%175-14$248$16,763,29112Lionsgate / Summit
11Here Comes the Boom$42,040--234-100$180$42,454,8999Sony / Columbia
12Looper$41,262--232-48$178$66,051,92911Sony / TriStar
13Alex Cross$32,716686%214100$153$25,536,0488Lionsgate / Summit
14Hotel Transylvania$24,684--196-52$126$143,748,49011Sony / Columbia
15The Man With the Iron Fists$24,435102%1817$135$15,460,5206Universal
16Seven Psychopaths$22,69549%141-21$161$14,855,5119CBS Films

Platform (1 — 99)

#TitleFri, Dec. 7 2012LocationsAvg.TotalWks.Dist.
1The Polar Express (2012 re-issue)$28,592142%171$1,682$229,3503Warner Bros.
2Hyde Park on Hudson$23,371--4--$5,843$23,3711Focus
3A Late Quartet$16,92930%63-11$269$939,2816Entertainment One / RKO
4To the Arctic 3D$13,87545%520$267$10,101,20834Warner Bros. / IMAX
5Sinister$11,192155%77-11$145$47,798,4829Lionsgate / Summit
6Ice Age: Continental Drift$9,777184%90-12$109$160,906,64622Fox
7Born to Be Wild 3D$9,24755%300$308$21,461,11388Warner Bros. / IMAX
9Chasing Mavericks$8,589121%67-12$128$5,856,1947Fox
10Silent Hill: Revelation 3D$7,47688%76-48$98$17,488,0627Open Road
11The Dark Knight Rises$7,109134%62-18$115$448,113,42021Warner Bros.
12Hecho en Mexico$7,04795%2614$271$100,5182Lionsgate / Pantelion
13Fun Size$6,768129%80-36$85$9,380,5037Paramount
14House at the End of the Street$6,726105%68-40$99$31,571,41812Relativity Media
15Trouble with the Curve$6,68285%71-29$94$35,741,69012Warner Bros.
16Paranormal Activity 4$6,267169%48-22$131$53,733,7778Paramount
17Arbitrage$5,02095%25-10$201$7,866,88113Roadside Attractions
18Diary of a Wimpy Kid: Dog Days$3,497349%47-5$74$48,970,44519Fox
19The Master$3,23651%230$141$15,886,90613Weinstein Company
20This Must Be the Place$1,06519%5-2$213$132,8646Weinstein Company
21The Rabbi's Cat$1,058--1--$1,058$1,0581GKIDS
22The Intouchables$844-3%12-7$70$13,047,00929Weinstein Company
23Escape Fire: The Fight To Rescue American Healthcare$53--2--$27$83,74010Roadside Attractions