Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Mon, Dec. 10 2012

Wide (1000+)

#TitleMon, Dec. 10 2012LocationsAvg.TotalWks.Dist.
1Skyfall$888,168-66%3,401-62$261$262,288,4495Sony / Columbia
2Lincoln$785,424-66%2,014-4$390$97,922,8715Disney / DreamWorks
3The Twilight Saga: Breaking Dawn - Part 2$712,174-70%3,646-362$195$269,403,2034Lionsgate / Summit
4Life of Pi$687,721-71%2,94618$233$61,636,0143Fox
5Rise of The Guardians$481,744-85%3,639-33$132$62,255,9363Paramount / DreamWorks
6Playing For Keeps (2012)$416,933-67%2,837--$147$6,167,2211FilmDistrict
7Killing Them Softly$305,236-59%2,4240$126$12,135,8742Weinstein Company
8Red Dawn (2012)$296,287-71%2,754-27$108$37,537,2073FilmDistrict
9Flight$291,980-64%2,431-172$120$86,494,5216Paramount
10Wreck-It Ralph$252,041-82%2,746-341$92$164,654,9756Disney
11The Collection$136,223-67%1,4030$97$5,591,5512LD Entertainment
12End of Watch$93,060-58%1,2491225$75$40,082,82612Open Road

Limited (100 — 999)

#TitleMon, Dec. 10 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$190,253-66%3710$513$14,154,6584Weinstein Company
2Anna Karenina (2012)$170,715-63%42238$405$6,773,7574Focus
3Argo$128,879-65%944-99$137$103,288,8949Warner Bros.
4Hitchcock$70,136-65%181131$387$1,731,8063Fox Searchlight
5Taken 2$33,580-65%430-66$78$137,733,88410Fox
6The Sessions$25,870-55%197-29$131$4,974,2128Fox Searchlight
7Pitch Perfect$23,220-64%387-16$60$63,540,62811Universal
8Cloud Atlas$21,591-63%191-3$113$26,474,5627Warner Bros.
9Talaash$19,351-85%162-12$119$2,448,2702Reliance Entertainment
10Looper$15,416-58%232--$66$66,161,49611Sony / TriStar
11The Perks of Being A Wallflower$12,878-64%175-14$74$16,871,27112Lionsgate / Summit
12Alex Cross$11,153-63%214100$52$25,629,0508Lionsgate / Summit
13The Man With the Iron Fists$10,860-60%1817$60$15,532,9206Universal
14Seven Psychopaths$8,219-57%141-21$58$14,912,1049CBS Films

Platform (1 — 99)

#TitleMon, Dec. 10 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$8,859-24%520$170$10,137,90234Warner Bros. / IMAX
2A Late Quartet$8,687-61%63-11$138$1,004,3296Entertainment One / RKO
3Hyde Park on Hudson$8,059-65%4--$2,015$89,4211Focus
4The Polar Express (2012 re-issue)$7,044-78%171$414$321,8113Warner Bros.
5Sinister$3,721-62%77-11$48$47,827,5759Lionsgate / Summit
6Ice Age: Continental Drift$3,487-79%90-12$39$160,956,71122Fox
7Born to Be Wild 3D$3,105-55%300$104$21,479,02788Warner Bros. / IMAX
8ParaNorman$2,958-77%81-23$37$55,928,73717Focus
9Chasing Mavericks$2,907-57%67-12$43$5,877,4777Fox
10Silent Hill: Revelation 3D$2,559-66%76-48$34$17,509,9987Open Road
11Hecho en Mexico$2,443-79%2614$94$123,9152Lionsgate / Pantelion
12Trouble with the Curve$1,994-54%71-29$28$35,756,54912Warner Bros.
13House at the End of the Street$1,973-69%68-40$29$31,590,90512Relativity Media
14Fun Size$1,904-80%80-36$24$9,404,3147Paramount
15The Dark Knight Rises$1,904-67%62-18$31$448,132,54621Warner Bros.
16Paranormal Activity 4$1,512-62%48-22$32$53,746,9268Paramount
17Arbitrage$1,333-66%25-10$53$7,878,77413Roadside Attractions
18The Master$1,233-72%230$54$15,896,97213Weinstein Company
19This Must Be the Place$695-52%5-2$139$137,0346Weinstein Company
20Diary of a Wimpy Kid: Dog Days$623-89%47-5$13$48,985,41619Fox
21The Rabbi's Cat$352-81%1--$352$4,6531GKIDS
22The Intouchables$323-40%12-7$27$13,049,40129Weinstein Company
23Escape Fire: The Fight To Rescue American Healthcare$36-56%2--$18$83,91210Roadside Attractions