Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Dec. 14 2012

Wide (1000+)

#TitleFri, Dec. 14 2012LocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$37,125,547--4,045--$9,178$37,125,5471Warner Bros. / New Line
2Lincoln$1,937,551105%2,285271$848$102,591,7386Disney / DreamWorks
3Skyfall$1,819,81991%2,924-477$622$267,185,8826Sony / Columbia
4Rise of The Guardians$1,523,941183%3,387-252$450$65,465,7644Paramount / DreamWorks
5The Twilight Saga: Breaking Dawn - Part 2$1,484,807107%3,042-604$488$273,174,8765Lionsgate / Summit
6Life of Pi$1,388,90680%2,548-398$545$65,548,3124Fox
7Playing For Keeps (2012)$1,011,279144%2,8403$356$8,602,3712FilmDistrict
8Red Dawn (2012)$697,245137%2,250-504$310$39,192,6684FilmDistrict
9Wreck-It Ralph$690,185159%2,249-497$307$166,195,7347Disney
10Flight$527,37765%1,823-608$289$88,035,4157Paramount
11Killing Them Softly$297,0114%1,427-997$208$13,429,3163Weinstein Company

Limited (100 — 999)

#TitleFri, Dec. 14 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$583,351141%3710$1,572$15,453,4005Weinstein Company
2Argo$304,32475%667-277$456$104,089,22810Warner Bros.
3Hitchcock$302,821335%561380$540$2,267,0334Fox Searchlight
4Anna Karenina (2012)$281,02857%409-13$687$7,639,3315Focus
5The Collection$163,09133%621-782$263$6,154,7273LD Entertainment
6Taken 2$81,559117%339-91$241$137,925,28011Fox
7Pitch Perfect$74,700175%332-55$225$63,698,44312Universal
8Talaash$46,688127%113-49$413$2,584,2353Reliance Entertainment
9The Sessions$39,26033%151-46$260$5,100,3119Fox Searchlight
10End of Watch$26,300-71%172-1077$153$40,405,04113Open Road
11The Perks of Being A Wallflower$26,03753%125-50$208$16,946,59113Lionsgate / Summit
12Looper$24,87440%190-42$131$66,240,40712Sony / TriStar
13Here Comes the Boom$21,761--150-84$145$42,620,30110Sony / Columbia
14Sinister$21,011462%184107$114$47,861,07710Lionsgate / Summit
15Alex Cross$20,11175%175-39$115$25,686,0919Lionsgate / Summit
16Hotel Transylvania$17,364--136-60$128$143,867,01412Sony / Columbia
17Paranormal Activity 4$13,976882%157109$89$53,765,5949Paramount
18Seven Psychopaths$13,33430%100-41$133$14,957,63810CBS Films
19The Man With the Iron Fists$10,505-4%105-76$100$15,579,6707Universal

Platform (1 — 99)

#TitleFri, Dec. 14 2012LocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$78,884876%3632$2,191$190,9042Focus
2The Polar Express (2012 re-issue)$26,75491%14-3$1,911$384,2634Warner Bros.
3Cloud Atlas$21,8366%98-93$223$26,561,7648Warner Bros.
4To the Arctic 3D$13,9675%520$269$10,184,66435Warner Bros. / IMAX
5A Late Quartet$13,22541%46-17$288$1,046,2257Entertainment One / RKO
6Ice Age: Continental Drift$8,993213%84-6$107$160,974,64823Fox
7Born to Be Wild 3D$6,09786%300$203$21,495,93189Warner Bros. / IMAX
8ParaNorman$5,014114%61-20$82$55,941,27018Focus
9The Intouchables$3,788155%2513$152$13,055,59830Weinstein Company
10Silent Hill: Revelation 3D$3,37535%45-31$75$17,521,0028Open Road
11Hecho en Mexico$3,11339%10-16$311$134,9033Lionsgate / Pantelion
12House at the End of the Street$3,05768%41-27$75$31,599,30813Relativity Media
13The Master$2,049-4%14-9$146$15,905,18714Weinstein Company
14Arbitrage$1,8353%10-15$184$7,886,02914Roadside Attractions
15Let Fury Have the Hour$1,177--1--$1,177$1,1771CAVU Pictures
16This Must Be the Place$86830%3-2$289$140,0397Weinstein Company