Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Dec. 19 2012

Wide (1000+)

#TitleWed, Dec. 19 2012LocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$6,327,187-19%4,045--$1,564$106,537,8731Warner Bros. / New Line
2The Guilt Trip$1,029,734--2,431--$424$1,029,7340Paramount
3Lincoln$825,863-12%2,285271$361$110,253,9636Disney / DreamWorks
4Monsters, Inc. 3D$778,913--2,618--$298$778,9130Disney
5Skyfall$742,693-16%2,717-684$273$274,250,5116Sony / Columbia
6Life of Pi$620,616-27%2,208-738$281$71,647,3744Fox
7Rise of The Guardians$619,375-16%3,387-252$183$72,935,7854Paramount / DreamWorks
8The Twilight Saga: Breaking Dawn - Part 2$494,274-19%3,042-604$162$278,452,2995Lionsgate / Summit
9Wreck-It Ralph$251,624-25%1,863-883$135$169,568,3517Disney
10Playing For Keeps (2012)$239,566-43%2,338-499$102$11,731,0732FilmDistrict
11Red Dawn (2012)$186,029-32%1,547-1207$120$41,593,7634FilmDistrict
12Flight$175,393-35%1,823-608$96$90,096,0657Paramount
13Killing Them Softly$80,235-54%1,427-997$56$14,541,7083Weinstein Company

Limited (100 — 999)

#TitleWed, Dec. 19 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$264,076-15%3710$712$17,808,5025Weinstein Company
2Anna Karenina (2012)$137,279-19%388-34$354$8,829,7395Focus
3Argo$131,016-20%667-277$196$105,394,38010Warner Bros.
4Hitchcock$124,684-24%549368$227$3,496,1624Fox Searchlight
5The Collection$37,129-47%621-782$60$6,694,3603LD Entertainment
6Pitch Perfect$29,095-12%291-96$100$63,963,25812Universal
7Taken 2$28,609-21%300-130$95$138,230,96711Fox
8The Sessions$17,803-17%151-46$118$5,264,3259Fox Searchlight
9The Perks of Being A Wallflower$14,363-15%125-50$115$17,053,61113Lionsgate / Summit
10Looper$14,299-2%175-57$82$66,347,32212Sony / TriStar
11Talaash$13,431-43%113-49$119$2,754,6003Reliance Entertainment
12End of Watch$12,200-13%172-1077$71$40,509,50613Open Road
13Sinister$10,625-2%184107$58$47,948,79110Lionsgate / Summit
14Seven Psychopaths$8,085-17%100-41$81$15,016,50410CBS Films
15Alex Cross$7,552-22%175-39$43$25,765,1139Lionsgate / Summit
16Paranormal Activity 4$7,387-1%157109$47$53,829,9539Paramount

Platform (1 — 99)

#TitleWed, Dec. 19 2012LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$124,848--5--$24,970$124,8480Sony / Columbia
2Hyde Park on Hudson$32,115-1%3632$892$501,1362Focus
3The Polar Express (2012 re-issue)$18,85413%14-3$1,347$496,2094Warner Bros.
4To the Arctic 3D$13,490-17%520$259$10,247,42735Warner Bros. / IMAX
5Cloud Atlas$13,258-22%98-93$135$26,667,5268Warner Bros.
6A Late Quartet$8,3404%46-17$181$1,109,5437Entertainment One / RKO
7Born to Be Wild 3D$5,944-3%300$198$21,528,26189Warner Bros. / IMAX
8The Man With the Iron Fists$5,915-25%91-90$65$15,628,6307Universal
9Ice Age: Continental Drift$4,3029%84-6$51$161,022,71923Fox
10The Intouchables$3,286-47%2513$131$13,081,37030Weinstein Company
11ParaNorman$1,982-2%61-20$32$55,970,87918Focus
12The Master$1,580-33%14-9$113$15,918,86614Weinstein Company
13Hecho en Mexico$1,4432%10-16$144$150,1303Lionsgate / Pantelion
14Arbitrage$1,2995%10-15$130$7,894,19214Roadside Attractions
15House at the End of the Street$1,0897%41-27$27$31,610,67413Relativity Media
16This Must Be the Place$324-46%3-2$108$143,7727Weinstein Company