Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Dec. 24 2012

Wide (1000+)

#TitleMon, Dec. 24 2012LocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$6,897,267-45%4,10055$1,682$156,938,5322Warner Bros. / New Line
2Jack Reacher$2,641,493-42%3,352--$788$17,851,6491Paramount
3This is 40$1,514,760-56%2,913--$520$13,093,9351Universal
4Rise of The Guardians$1,511,552-22%3,031-356$499$81,108,2305Paramount / DreamWorks
5Lincoln$1,276,379-33%2,2938$557$117,949,9777Disney / DreamWorks
6The Guilt Trip$1,118,091-36%2,431--$460$8,433,6141Paramount
7Skyfall$1,081,745-35%2,365-559$457$281,041,0597Sony / Columbia
8Life of Pi$1,032,515-31%1,750-798$590$77,405,9965Fox
9Monsters, Inc. 3D$826,910-45%2,618--$316$7,086,5771Disney
10Wreck-It Ralph$515,895-17%1,444-805$357$172,257,4568Disney
11The Twilight Saga: Breaking Dawn - Part 2$346,262-60%2,000-1042$173$281,978,9516Lionsgate / Summit
12Red Dawn (2012)$115,477-53%1,011-1239$114$42,742,2605FilmDistrict

Limited (100 — 999)

#TitleMon, Dec. 24 2012LocationsAvg.TotalWks.Dist.
1Cirque du Soleil: Worlds Away$421,576-35%840--$502$2,703,9441Paramount
2Silver Linings Playbook$394,996-36%3710$1,065$20,256,2346Weinstein Company
3Argo$235,602-26%450-217$524$106,670,96511Warner Bros.
4Flight$142,549-36%742-1081$192$91,100,4078Paramount
5Anna Karenina (2012)$118,997-49%331-78$360$9,758,3716Focus
6Hitchcock$110,119-41%535-26$206$4,305,0875Fox Searchlight
7Playing For Keeps (2012)$68,392-48%851-1989$80$12,478,8553FilmDistrict
8Hotel Transylvania$49,047-52%301--$163$144,313,78713Sony / Columbia
9Here Comes the Boom$36,187-47%291--$124$42,972,66411Sony / Columbia
10Taken 2$27,572-55%275-64$100$138,497,29512Fox
11Killing Them Softly$21,693-44%149-1278$146$14,758,0244Weinstein Company
12Pitch Perfect$14,250-63%214-118$67$64,138,60813Universal
13The Perks of Being A Wallflower$11,317-56%14116$80$17,158,04714Lionsgate / Summit
14End of Watch$9,120-62%1720$53$40,603,65814Open Road
15The Collection$8,198-66%112-509$73$6,818,9524LD Entertainment
16Looper$4,835-54%100-90$48$66,401,78913Sony / TriStar

Platform (1 — 99)

#TitleMon, Dec. 24 2012LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$110,529-25%5--$22,106$756,6911Sony / Columbia
2Hyde Park on Hudson$77,606-37%8650$902$994,1773Focus
3The Impossible$31,083-39%15--$2,072$174,9011Lionsgate / Summit
4The Polar Express (2012 re-issue)$16,739-50%151$1,116$638,4205Warner Bros.
5The Sessions$15,632-46%98-53$160$5,390,64110Fox Searchlight
6Talaash$12,393-8%25-88$496$2,814,0584Reliance Entertainment
7To the Arctic 3D$10,239-38%520$197$10,318,10336Warner Bros. / IMAX
8A Late Quartet$10,201-41%39-7$262$1,175,7228Entertainment One / RKO
9Cloud Atlas$9,341-36%50-48$187$26,731,2429Warner Bros.
10Ice Age: Continental Drift$5,574-24%72-12$77$161,061,36424Fox
11Not Fade Away$5,475-16%3--$1,825$24,6571Paramount Vantage
12Alex Cross$4,406-50%94-81$47$25,805,69710Lionsgate / Summit
13Born to Be Wild 3D$3,996-41%300$133$21,555,66390Warner Bros. / IMAX
14The Intouchables$3,3806%7-18$483$13,098,02631Weinstein Company
15The Master$2,926-17%13-1$225$15,936,37815Weinstein Company
16Sinister$2,426-73%93-91$26$47,990,42911Lionsgate / Summit
17Paranormal Activity 4$940-76%50-107$19$53,850,82810Paramount
18ParaNorman$555-64%23-38$24$55,979,49719Focus
19Arbitrage$411-68%5-5$82$7,899,57715Roadside Attractions