Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Mon, Dec. 24 2012

Wide (1000+)

#TitleMon, Dec. 24 2012LocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$6,897,267-45%4,10055$1,682$156,938,5322Warner Bros. / New Line
2Jack Reacher$2,641,493-42%3,352--$788$17,851,6491Paramount
3This is 40$1,514,760-56%2,913--$520$13,093,9351Universal
4Rise of The Guardians$1,511,552-22%3,031-356$499$81,108,2305Paramount / DreamWorks
5Lincoln$1,276,379-33%2,2938$557$117,949,9777Disney / DreamWorks
6The Guilt Trip$1,118,091-36%2,431--$460$8,433,6141Paramount
7Skyfall$1,081,745-35%2,365-559$457$281,041,0597Sony / Columbia
8Life of Pi$1,032,515-31%1,750-798$590$77,405,9965Fox
9Monsters, Inc. 3D$826,910-45%2,618--$316$7,086,5771Disney
10Wreck-It Ralph$515,895-17%1,444-805$357$172,257,4568Disney
11The Twilight Saga: Breaking Dawn - Part 2$346,262-60%2,000-1042$173$281,978,9516Lionsgate / Summit
12Red Dawn (2012)$115,477-53%1,011-1239$114$42,742,2605FilmDistrict

Limited (100 — 999)

#TitleMon, Dec. 24 2012LocationsAvg.TotalWks.Dist.
1Cirque du Soleil: Worlds Away$421,576-35%840--$502$2,703,9441Paramount
2Silver Linings Playbook$394,996-36%3710$1,065$20,256,2346Weinstein Company
3Argo$235,602-26%450-217$524$106,670,96511Warner Bros.
4Flight$142,549-36%742-1081$192$91,100,4078Paramount
5Anna Karenina (2012)$118,997-49%331-78$360$9,758,3716Focus
6Hitchcock$110,119-41%535-26$206$4,305,0875Fox Searchlight
7Playing For Keeps (2012)$68,392-48%851-1989$80$12,478,8553FilmDistrict
8Hotel Transylvania$49,047-52%301--$163$144,313,78713Sony / Columbia
9Here Comes the Boom$36,187-47%291--$124$42,972,66411Sony / Columbia
10Taken 2$27,572-55%275-64$100$138,497,29512Fox
11Killing Them Softly$21,693-44%149-1278$146$14,758,0244Weinstein Company
12Pitch Perfect$14,250-63%214-118$67$64,138,60813Universal
13The Perks of Being A Wallflower$11,317-56%14116$80$17,158,04714Lionsgate / Summit
14End of Watch$9,120-62%1720$53$40,603,65814Open Road
15The Collection$8,198-66%112-509$73$6,818,9524LD Entertainment
16Looper$4,835-54%100-90$48$66,401,78913Sony / TriStar

Platform (1 — 99)

#TitleMon, Dec. 24 2012LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$110,529-25%5--$22,106$756,6911Sony / Columbia
2Hyde Park on Hudson$77,606-37%8650$902$994,1773Focus
3The Impossible$31,083-39%15--$2,072$174,9011Lionsgate / Summit
4The Polar Express (2012 re-issue)$16,739-50%151$1,116$638,4205Warner Bros.
5The Sessions$15,632-46%98-53$160$5,390,64110Fox Searchlight
6Talaash$12,393-8%25-88$496$2,814,0584Reliance Entertainment
7To the Arctic 3D$10,239-38%520$197$10,318,10336Warner Bros. / IMAX
8A Late Quartet$10,201-41%39-7$262$1,175,7228Entertainment One / RKO
9Cloud Atlas$9,341-36%50-48$187$26,731,2429Warner Bros.
10Ice Age: Continental Drift$5,574-24%72-12$77$161,061,36424Fox
11Not Fade Away$5,475-16%3--$1,825$24,6571Paramount Vantage
12Alex Cross$4,406-50%94-81$47$25,805,69710Lionsgate / Summit
13Born to Be Wild 3D$3,996-41%300$133$21,555,66390Warner Bros. / IMAX
14The Intouchables$3,3806%7-18$483$13,098,02631Weinstein Company
15The Master$2,926-17%13-1$225$15,936,37815Weinstein Company
16Sinister$2,426-73%93-91$26$47,990,42911Lionsgate / Summit
17Paranormal Activity 4$940-76%50-107$19$53,850,82810Paramount
18ParaNorman$555-64%23-38$24$55,979,49719Focus
19Arbitrage$411-68%5-5$82$7,899,57715Roadside Attractions