'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Dec. 26 2012

Wide (1000+)

#TitleWed, Dec. 26 2012LocationsAvg.TotalWks.Dist.
1Les Miserables (2012)$12,158,640-33%2,808--$4,330$30,270,3050Universal
2The Hobbit: An Unexpected Journey$11,388,2291%4,10055$2,778$179,565,2902Warner Bros. / New Line
3Django Unchained$10,006,383-33%3,010--$3,324$25,017,5040Weinstein Company
4Parental Guidance$4,327,777-31%3,359--$1,288$10,645,3360Fox
5Jack Reacher$3,844,738-27%3,352--$1,147$26,993,9871Paramount
6This is 40$3,320,820-24%2,913--$1,140$20,784,2501Universal
7Lincoln$2,147,024-7%1,966-319$1,092$122,416,9727Disney / DreamWorks
8The Guilt Trip$1,663,644-36%2,4310$684$12,714,4281Paramount
9Monsters, Inc. 3D$1,651,36213%2,6180$631$10,194,2501Disney
10Rise of The Guardians$1,431,94021%2,055-1332$697$83,655,9515Paramount / DreamWorks
11Skyfall$1,332,898-2%1,637-1080$814$283,733,0387Sony / Columbia
12Life of Pi$1,112,716-15%1,111-1097$1,002$79,825,9235Fox
13The Twilight Saga: Breaking Dawn - Part 2$583,55327%1,183-1859$493$283,023,7536Lionsgate / Summit

Limited (100 — 999)

#TitleWed, Dec. 26 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$901,854-20%745374$1,211$22,282,6206Weinstein Company
2Cirque du Soleil: Worlds Away$652,682-36%840--$777$4,370,1881Paramount
3Wreck-It Ralph$467,75532%913-950$512$173,079,5768Disney
4Argo$234,612-15%345-322$680$107,180,73611Warner Bros.
5Anna Karenina (2012)$136,894-5%237-151$578$10,039,0636Focus
6Hotel Transylvania$117,94576%301--$392$144,498,59613Sony / Columbia
8Hitchcock$90,320-21%351-198$257$4,510,3505Fox Searchlight
9Red Dawn (2012)$88,3133%402-1145$220$42,916,3995FilmDistrict
10Here Comes the Boom$80,42352%269--$299$43,105,94511Sony / Columbia
11Taken 2$53,20722%240-60$222$138,594,06312Fox
12Pitch Perfect$39,27059%190-101$207$64,202,53313Universal
13Playing For Keeps (2012)$28,67810%268-2070$107$12,533,5813FilmDistrict
14The Perks of Being A Wallflower$21,74058%1261$173$17,193,58114Lionsgate / Summit
15End of Watch$20,04311%1720$117$40,641,75814Open Road
16The Collection$2,401-48%112-509$21$6,825,9824LD Entertainment

Platform (1 — 99)

#TitleWed, Dec. 26 2012LocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$88,355-32%7943$1,118$1,211,7633Focus
2Zero Dark Thirty$87,036-22%50$17,407$955,8201Sony / Columbia
3The Impossible$34,135-38%15--$2,276$263,8821Lionsgate / Summit
4To the Arctic 3D$21,9731017%520$423$10,342,04336Warner Bros. / IMAX
5The Sessions$13,599-30%75-76$181$5,423,55710Fox Searchlight
6A Late Quartet$13,18725%39-7$338$1,199,4638Entertainment One / RKO
7Sinister$9,15930%82-102$112$48,006,64311Lionsgate / Summit
8Looper$9,03118%93-82$97$66,418,47613Sony / TriStar
9Killing Them Softly$8,927-27%68-1359$131$14,779,1034Weinstein Company
10Cloud Atlas$8,79830%45-53$196$26,746,8339Warner Bros.
11Ice Age: Continental Drift$8,73576%64-20$136$161,075,06624Fox
12Born to Be Wild 3D$8,649--300$288$21,564,31290Warner Bros. / IMAX
13Alex Cross$6,64210%76-99$87$25,818,35810Lionsgate / Summit
14The Polar Express (2012 re-issue)$6,119--151$408$644,5395Warner Bros.
15Paranormal Activity 4$5,07365%50-107$101$53,858,96710Paramount
16Talaash$4,091-70%25-88$164$2,831,8524Reliance Entertainment
17Not Fade Away$3,259-62%3--$1,086$36,4811Paramount Vantage
18The Intouchables$2,771-55%7-18$396$13,106,94631Weinstein Company
19The Master$2,52128%13-1$194$15,940,87615Weinstein Company
21Arbitrage$779-36%5-5$156$7,901,57115Roadside Attractions