'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Dec. 27 2012

Wide (1000+)

#TitleThu, Dec. 27 2012LocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$10,135,524-11%4,10055$2,472$189,700,8142Warner Bros. / New Line
2Les Miserables (2012)$9,168,120-25%2,808--$3,265$39,438,4250Universal
3Django Unchained$8,302,761-17%3,010--$2,758$33,320,2650Weinstein Company
4Parental Guidance$4,143,356-4%3,359--$1,234$14,788,6920Fox
5Jack Reacher$3,559,171-7%3,352--$1,062$30,553,1581Paramount
6This is 40$3,146,040-5%2,913--$1,080$23,930,2901Universal
7Lincoln$2,112,825-2%1,966-319$1,075$124,529,7977Disney / DreamWorks
8Monsters, Inc. 3D$1,932,21417%2,6180$738$12,126,4641Disney
9The Guilt Trip$1,695,9282%2,4310$698$14,410,3561Paramount
10Rise of The Guardians$1,591,17911%2,055-1332$774$85,247,1305Paramount / DreamWorks
11Skyfall$1,294,340-3%1,637-1080$791$285,027,3787Sony / Columbia
12Life of Pi$1,044,261-6%1,111-1097$940$80,870,1845Fox
13The Twilight Saga: Breaking Dawn - Part 2$656,02312%1,183-1859$555$283,679,7766Lionsgate / Summit

Limited (100 — 999)

#TitleThu, Dec. 27 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$968,1027%745374$1,299$23,250,7226Weinstein Company
2Cirque du Soleil: Worlds Away$656,4731%840--$782$5,026,6611Paramount
3Wreck-It Ralph$570,54322%913-950$625$173,650,1198Disney
4Argo$241,3753%345-322$700$107,422,11111Warner Bros.
5Hotel Transylvania$148,30126%301--$493$144,646,89713Sony / Columbia
6Anna Karenina (2012)$141,0133%237-151$595$10,180,0766Focus
8Hitchcock$96,5847%351-198$275$4,606,9345Fox Searchlight
9Here Comes the Boom$94,48517%269--$351$43,200,43011Sony / Columbia
10Red Dawn (2012)$86,117-2%402-1145$214$43,002,5165FilmDistrict
11Taken 2$60,30413%240-60$251$138,654,36712Fox
12Pitch Perfect$42,7509%190-101$225$64,245,28313Universal
13Playing For Keeps (2012)$29,0491%268-2070$108$12,562,6303FilmDistrict
14The Perks of Being A Wallflower$25,26016%1261$200$17,218,84114Lionsgate / Summit
15End of Watch$20,8454%1720$121$40,662,60314Open Road
16The Collection$2,5667%112-509$23$6,828,5484LD Entertainment

Platform (1 — 99)

#TitleThu, Dec. 27 2012LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$96,75111%50$19,350$1,052,5711Sony / Columbia
2Hyde Park on Hudson$96,5399%7943$1,222$1,308,3023Focus
3The Impossible$36,4657%15--$2,431$300,3471Lionsgate / Summit
4To the Arctic 3D$26,84522%520$516$10,368,88836Warner Bros. / IMAX
5The Sessions$17,23127%75-76$230$5,440,78810Fox Searchlight
6Ice Age: Continental Drift$13,51055%64-20$211$161,088,57624Fox
7A Late Quartet$12,684-4%39-7$325$1,212,1478Entertainment One / RKO
8Born to Be Wild 3D$11,22730%300$374$21,575,53990Warner Bros. / IMAX
9Sinister$10,14111%82-102$124$48,016,78411Lionsgate / Summit
10Looper$9,7178%93-82$104$66,428,19313Sony / TriStar
11Alex Cross$8,61230%76-99$113$25,826,97010Lionsgate / Summit
12Killing Them Softly$8,330-7%68-1359$123$14,787,4334Weinstein Company
13Cloud Atlas$8,153-7%45-53$181$26,754,9869Warner Bros.
14The Polar Express (2012 re-issue)$6,3804%151$425$650,9195Warner Bros.
15Paranormal Activity 4$5,1021%50-107$102$53,864,06910Paramount
16Not Fade Away$4,53139%3--$1,510$41,0121Paramount Vantage
17Talaash$4,1231%25-88$165$2,835,9754Reliance Entertainment
18The Intouchables$2,9988%7-18$428$13,109,94431Weinstein Company
20The Master$2,342-7%13-1$180$15,943,21815Weinstein Company
21Arbitrage$1,00229%5-5$200$7,902,57315Roadside Attractions