Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Sun, Dec. 30 2012

Wide (1000+)

#TitleSun, Dec. 30 2012LocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$9,718,097-16%4,1000$2,370$221,626,8823Warner Bros. / New Line
2Django Unchained$9,064,973-20%3,010--$3,012$63,443,1531Weinstein Company
3Les Miserables (2012)$8,216,880-16%2,814--$2,920$66,720,1601Universal
4Parental Guidance$4,161,474-22%3,367--$1,236$29,342,7451Fox
5Jack Reacher$3,868,080-26%3,3520$1,154$44,157,3492Paramount
6This is 40$3,715,350-21%2,9141$1,275$36,431,3502Universal
7Lincoln$2,194,977-20%1,966-327$1,116$131,867,1598Disney / DreamWorks
8The Guilt Trip$1,972,132-18%2,4310$811$20,957,8182Paramount
9Monsters, Inc. 3D$1,865,454-19%2,6180$713$18,573,9012Disney
10Rise of The Guardians$1,384,202-19%2,055-976$674$90,139,4216Paramount / DreamWorks
11Skyfall$1,374,361-18%1,637-728$840$289,529,9108Sony / Columbia
12Life of Pi$1,197,822-14%1,178-572$1,017$84,650,4536Fox
13The Twilight Saga: Breaking Dawn - Part 2$724,915-16%1,191-809$609$286,039,0657Lionsgate / Summit

Limited (100 — 999)

#TitleSun, Dec. 30 2012LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$1,263,523-17%745374$1,696$27,330,0367Weinstein Company
2Cirque du Soleil: Worlds Away$777,733-12%8400$926$7,426,9262Paramount
3Wreck-It Ralph$527,124-21%913-531$577$175,505,3329Disney
4Argo$308,226-22%345-105$893$108,425,96012Warner Bros.
5Anna Karenina (2012)$175,916-8%218-113$807$10,705,8667Focus
6Hotel Transylvania$161,077-26%3010$535$145,210,31614Sony / Columbia
7Flight$126,466-28%400-342$316$91,873,2369Paramount
8Hitchcock$121,787-14%349-186$349$4,985,6796Fox Searchlight
9Red Dawn (2012)$119,636-16%425-586$281$43,393,7526FilmDistrict
10Here Comes the Boom$91,184-29%252-39$362$43,532,08912Sony / Columbia
11Taken 2$67,932-30%232-43$293$138,897,49413Fox
12Pitch Perfect$45,750-22%183-31$250$64,403,57814Universal
13Playing For Keeps (2012)$35,544-22%268-583$133$12,687,6774FilmDistrict
14The Perks of Being A Wallflower$30,270-10%125-16$242$17,311,82915Lionsgate / Summit
15End of Watch$26,864-25%162-10$166$40,754,64615Open Road

Platform (1 — 99)

#TitleSun, Dec. 30 2012LocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$145,943-9%84-2$1,737$1,737,9964Focus
2Zero Dark Thirty$110,554-1%50$22,111$1,368,9862Sony / Columbia
3The Impossible$60,112-15%150$4,007$482,9232Lionsgate / Summit
4Promised Land (2012)$48,414-33%25--$1,937$173,9151Focus
5To the Arctic 3D$35,014-25%520$673$10,496,12837Warner Bros. / IMAX
6The Sessions$23,763-19%80-18$297$5,514,70111Fox Searchlight
7A Late Quartet$18,464-13%37-2$499$1,267,1549Entertainment One / RKO
8Not Fade Away$17,595-18%1916$926$95,8072Paramount Vantage
9Born to Be Wild 3D$12,722-21%300$424$21,623,58591Warner Bros. / IMAX
10Sinister$12,396-16%82-11$151$48,056,94012Lionsgate / Summit
11Killing Them Softly$12,328-24%68-81$181$14,830,6215Weinstein Company
12Looper$12,317-20%84-16$147$66,468,31514Sony / TriStar
13Ice Age: Continental Drift$11,587-27%62-10$187$161,130,05625Fox
14Alex Cross$10,252-31%77-17$133$25,863,91511Lionsgate / Summit
15Cloud Atlas$9,505-11%45-5$211$26,781,80610Warner Bros.
16Paranormal Activity 4$6,321-23%500$126$53,884,82111Paramount
17The Intouchables$5,725-16%114$520$13,126,94132Weinstein Company
18Talaash$5,5985%16-9$350$2,851,1445Reliance Entertainment
19The Master$4,307-15%130$331$15,956,66216Weinstein Company
20The Collection$3,487-33%17-95$205$6,842,0585LD Entertainment
21ParaNorman$2,426-35%22-2$110$55,994,55720Focus
22Arbitrage$2,370-1%72$339$7,908,73316Roadside Attractions
23The Polar Express (2012 re-issue)$2,208-60%150$147$665,4266Warner Bros.