Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Thu, Jan. 3 2013

Wide (1000+)

#TitleThu, Jan. 3 2013LocationsAvg.TotalWks.Dist.
1Django Unchained$3,884,067-15%3,0100$1,290$86,269,3771Weinstein Company
2The Hobbit: An Unexpected Journey$3,839,170-14%4,1000$936$246,289,5073Warner Bros. / New Line
3Les Miserables (2012)$3,306,450-8%2,8146$1,175$87,487,4801Universal
4Parental Guidance$1,836,513-14%3,3678$545$42,635,0791Fox
5Jack Reacher$1,743,362-10%3,3520$520$55,504,3412Paramount
6This is 40$1,544,420-12%2,9141$530$45,901,8452Universal
7Lincoln$976,331-7%1,9660$497$138,675,2198Disney / DreamWorks
8Monsters, Inc. 3D$961,825-10%2,6180$367$23,993,6492Disney
9The Guilt Trip$885,524-7%2,4310$364$26,676,9342Paramount
10Rise of The Guardians$781,314-11%2,0550$380$94,552,0846Paramount / DreamWorks
11Skyfall$682,754-9%1,6370$417$293,729,5708Sony / Columbia
12Life of Pi$615,750-7%1,17867$523$88,226,0966Fox
13The Twilight Saga: Breaking Dawn - Part 2$351,025-7%1,1918$295$287,756,2867Lionsgate / Summit

Limited (100 — 999)

#TitleThu, Jan. 3 2013LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$604,060-6%7450$811$31,060,0597Weinstein Company
2Wreck-It Ralph$336,313-11%9130$368$177,319,9169Disney
3Cirque du Soleil: Worlds Away$325,745-9%8400$388$9,592,9302Paramount
4Argo$133,095-6%3450$386$109,317,69812Warner Bros.
5Anna Karenina (2012)$96,9129%218-19$445$11,173,6097Focus
6Hitchcock$61,0112%349-2$175$5,337,3786Fox Searchlight
7Flight$59,995-4%4000$150$92,234,0579Paramount
8Red Dawn (2012)$55,076-1%42523$130$43,695,7706FilmDistrict
9Taken 2$37,7131%232-8$163$139,076,96813Fox
10Pitch Perfect$28,365-6%183-7$155$64,527,10314Universal
11The Perks of Being A Wallflower$21,0960%125-1$169$17,398,29015Lionsgate / Summit
12Playing For Keeps (2012)$20,517-4%2680$77$12,798,4634FilmDistrict
13End of Watch$16,3501%162-10$101$40,824,71315Open Road

Platform (1 — 99)

#TitleThu, Jan. 3 2013LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$73,457-5%50$14,691$1,710,1322Sony / Columbia
2Hyde Park on Hudson$65,2734%845$777$2,178,6034Focus
3The Impossible$28,385-5%150$1,892$657,0292Lionsgate / Summit
4To the Arctic 3D$26,80316%520$515$10,585,12537Warner Bros. / IMAX
5Promised Land (2012)$25,7461%25--$1,030$345,5281Focus
6The Sessions$12,93917%805$162$5,574,99111Fox Searchlight
7A Late Quartet$10,760-4%37-2$291$1,317,2829Entertainment One / RKO
8Born to Be Wild 3D$9,23312%300$308$21,660,35291Warner Bros. / IMAX
9Not Fade Away$7,8523%1916$413$146,7982Paramount Vantage
10Ice Age: Continental Drift$7,717-8%62-2$124$161,168,96225Fox
11Sinister$7,046-8%820$86$48,086,90312Lionsgate / Summit
12Killing Them Softly$6,733-6%680$99$14,863,8245Weinstein Company
13Alex Cross$4,586-2%771$60$25,888,41211Lionsgate / Summit
14Paranormal Activity 4$3,794-13%500$76$53,900,33511Paramount
15Cloud Atlas$3,412-20%450$76$26,800,68910Warner Bros.
16The Intouchables$3,20211%114$291$13,145,12032Weinstein Company
17The Master$3,01818%130$232$15,969,47316Weinstein Company
18ParaNorman$1,929-12%22-1$88$56,003,05120Focus
19Talaash$1,084-60%16-9$68$2,863,8105Reliance Entertainment
20Arbitrage$853-19%72$122$7,913,43716Roadside Attractions