Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Mon, Jan. 7 2013

Wide (1000+)

#TitleMon, Jan. 7 2013LocationsAvg.TotalWks.Dist.
1Django Unchained$1,872,463-65%3,0100$622$108,152,5852Weinstein Company
2The Hobbit: An Unexpected Journey$1,311,112-72%3,755-345$349$265,146,0054Warner Bros. / New Line
3Les Miserables (2012)$1,263,240-70%2,90490$435$104,766,2802Universal
4Texas Chainsaw 3D$1,146,753-68%2,654--$432$22,891,2231Lionsgate
5Jack Reacher$713,741-68%3,288-64$217$65,410,9553Paramount
6This is 40$630,165-68%2,93117$215$54,885,3603Universal
7Parental Guidance$583,083-75%3,3681$173$52,922,7812Fox
8Lincoln$411,362-71%1,901-65$216$144,500,4089Disney / DreamWorks
9The Guilt Trip$335,252-69%2,312-119$145$31,447,1343Paramount
10Promised Land (2012)$275,780-71%1,6761651$165$4,671,2192Focus
11Monsters, Inc. 3D$269,709-76%2,103-515$128$28,251,2633Disney
12Skyfall$220,644-69%1,307-330$169$297,025,0109Sony / Columbia
13Rise of The Guardians$179,918-77%1,507-548$119$97,407,5857Paramount / DreamWorks

Limited (100 — 999)

#TitleMon, Jan. 7 2013LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$288,746-69%7450$388$34,965,5158Weinstein Company
2Life of Pi$226,039-71%965-213$234$91,265,5277Fox
3The Impossible$216,026-72%572557$378$3,628,4393Lionsgate / Summit
4Cirque du Soleil: Worlds Away$108,673-71%817-23$133$10,987,0353Paramount
5The Twilight Saga: Breaking Dawn - Part 2$102,106-68%825-366$124$289,235,4628Lionsgate / Summit
6Hyde Park on Hudson$84,198-70%222138$379$3,294,0835Focus
7Wreck-It Ralph$79,005-77%709-204$111$178,580,64510Disney
8Argo$54,047-73%302-43$179$110,160,96613Warner Bros.
9Anna Karenina (2012)$35,818-65%163-55$220$11,573,5818Focus
10Not Fade Away$25,474-63%565546$45$442,3603Paramount Vantage
11Flight$20,996-66%250-150$84$92,509,36210Paramount
12Taken 2$16,772-68%213-19$79$139,301,53614Fox
13Hitchcock$15,367-62%118-231$130$5,504,2637Fox Searchlight
14Red Dawn (2012)$14,190-65%252-173$56$43,891,2337FilmDistrict
15Cloud Atlas$11,688-60%155110$75$26,914,93011Warner Bros.
16Pitch Perfect$10,725-65%165-18$65$64,666,58315Universal
17End of Watch$7,607-60%140-22$54$40,899,42716Open Road
18Playing For Keeps (2012)$4,689-59%139-129$34$12,856,2865FilmDistrict

Platform (1 — 99)

#TitleMon, Jan. 7 2013LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$242,059-71%6055$4,034$4,648,1973Sony / Columbia
2The Perks of Being A Wallflower$9,246-54%98-27$94$17,488,27416Lionsgate / Summit
3To the Arctic 3D$7,125-58%520$137$10,667,34838Warner Bros. / IMAX
4The Sessions$7,038-56%41-39$172$5,639,06212Fox Searchlight
5A Late Quartet$3,352-70%23-14$146$1,360,19210Entertainment One / RKO
6Killing Them Softly$3,116-70%51-17$61$14,908,0976Weinstein Company
7Born to Be Wild 3D$2,654-67%300$88$21,694,67192Warner Bros. / IMAX
8Ice Age: Continental Drift$2,481-73%53-9$47$161,206,56326Fox
9The Intouchables$1,782-64%110$162$13,162,68133Weinstein Company
10The Master$1,314-72%12-1$110$15,981,18317Weinstein Company
11Arbitrage$350-39%4-3$88$7,916,17217Roadside Attractions
12Talaash$313-84%8-8$39$2,870,6576Reliance Entertainment
13Escape Fire: The Fight To Rescue American Healthcare$77-45%1--$77$86,88714Roadside Attractions