Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, Jan. 14 2013

Wide (1000+)

#TitleMon, Jan. 14 2013LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$2,302,701-62%2,9372877$784$32,222,4444Sony / Columbia
2Gangster Squad$1,505,333-64%3,103--$485$18,575,6801Warner Bros.
3Django Unchained$1,218,771-59%3,0122$405$126,593,3783Weinstein Company
4A Haunted House$981,212-74%2,160--$454$19,082,8941Open Road
5Les Miserables (2012)$878,110-66%2,92723$300$119,601,2953Universal
6The Hobbit: An Unexpected Journey$657,165-75%3,012-743$218$278,869,7835Warner Bros. / New Line
7Lincoln$619,718-64%2,027126$306$153,219,97110Disney / DreamWorks
8Jack Reacher$354,914-68%2,707-581$131$72,983,4994Paramount
9Texas Chainsaw 3D$346,765-70%2,6595$130$31,227,7502Lionsgate
10This is 40$336,405-65%2,320-611$145$61,778,5854Universal
11Parental Guidance$300,336-80%2,957-411$102$60,939,4783Fox
12The Guilt Trip$135,486-69%1,606-706$84$34,599,5434Paramount
13Promised Land (2012)$116,475-63%1,647-29$71$6,996,0853Focus
14Monsters, Inc. 3D$81,318-87%1,127-976$72$30,668,1094Disney

Limited (100 — 999)

#TitleMon, Jan. 14 2013LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$582,766-57%81065$719$41,906,9989Weinstein Company
2Life of Pi$232,080-72%757-208$307$95,032,8068Fox
3Argo$208,013-37%621319$335$111,868,25614Warner Bros.
4The Impossible$196,973-70%808236$244$7,042,1794Lionsgate / Summit
5Skyfall$117,246-67%823-484$142$299,466,26110Sony / Columbia
6Hyde Park on Hudson$55,064-65%24624$224$4,247,4006Focus
7The Twilight Saga: Breaking Dawn - Part 2$48,339-72%542-283$89$290,226,0489Lionsgate / Summit
8Rise of The Guardians$48,265-88%905-602$53$98,798,6658Paramount / DreamWorks
9Cirque du Soleil: Worlds Away$37,913-76%430-387$88$11,809,9004Paramount
10Wreck-It Ralph$32,001-86%476-233$67$179,411,61611Disney
11Anna Karenina (2012)$26,786-59%144-19$186$11,975,4859Focus
12Flight$14,181-61%150-100$95$92,755,89911Paramount
13Taken 2$11,502-68%190-23$61$139,511,46515Fox
14Hitchcock$10,160-60%1279$80$5,663,9878Fox Searchlight
15Red Dawn (2012)$9,074-66%225-27$40$44,044,9138FilmDistrict
16Cloud Atlas$8,837-58%1627$55$27,036,29812Warner Bros.
17Pitch Perfect$6,930-73%154-11$45$64,806,53816Universal
18The Perks of Being A Wallflower$6,511-60%1002$65$17,587,99217Lionsgate / Summit
19End of Watch$5,120-73%111-29$46$40,988,12117Open Road
20Not Fade Away$5,116-54%177-388$29$579,6244Paramount Vantage
21Playing For Keeps (2012)$2,630-67%107-32$25$12,906,7426FilmDistrict

Platform (1 — 99)

#TitleMon, Jan. 14 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$7,125-73%520$137$10,765,68139Warner Bros. / IMAX
2The Sessions$6,765-59%5413$125$5,727,95913Fox Searchlight
3Quartet$6,466-52%2--$3,233$53,5881Weinstein Company
4A Late Quartet$4,370-44%17-6$257$1,413,01211Entertainment One / RKO
5The Master$3,148-59%164$197$16,012,01518Weinstein Company
6Born to Be Wild 3D$2,877-69%300$96$21,731,76193Warner Bros. / IMAX
7Killing Them Softly$1,878-59%31-20$61$14,940,4487Weinstein Company
8Ice Age: Continental Drift$1,488-84%48-5$31$161,241,45927Fox
9The Intouchables$1,034-65%121$86$13,180,87134Weinstein Company
10Arbitrage$250-39%40$63$7,918,53318Roadside Attractions