'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Tue, Jan. 15 2013

Wide (1000+)

#TitleTue, Jan. 15 2013LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$2,443,8116%2,9372877$832$34,666,2554Sony / Columbia
2Gangster Squad$1,887,10625%3,103--$608$20,462,7861Warner Bros.
3Django Unchained$1,403,16315%3,0122$466$127,996,5413Weinstein Company
4Les Miserables (2012)$1,126,89528%2,92723$385$120,728,1903Universal
5A Haunted House$971,252-1%2,160--$450$20,054,1461Open Road
6The Hobbit: An Unexpected Journey$819,28725%3,012-743$272$279,689,0705Warner Bros. / New Line
7Lincoln$721,94316%2,027126$356$153,941,91410Disney / DreamWorks
8Jack Reacher$461,66130%2,707-581$171$73,445,1604Paramount
9This is 40$429,50528%2,320-611$185$62,208,0904Universal
10Parental Guidance$419,68540%2,957-411$142$61,359,1633Fox
11Texas Chainsaw 3D$399,45115%2,6595$150$31,627,2012Lionsgate
12The Guilt Trip$185,33537%1,606-706$115$34,784,8784Paramount
13Promised Land (2012)$154,43433%1,647-29$94$7,150,5193Focus
14Monsters, Inc. 3D$93,84615%1,127-976$83$30,761,9554Disney

Limited (100 — 999)

#TitleTue, Jan. 15 2013LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$750,02629%81065$926$42,657,0249Weinstein Company
2Life of Pi$330,04642%757-208$436$95,362,8528Fox
3The Impossible$251,07227%808236$311$7,293,2514Lionsgate / Summit
4Argo$239,33515%621319$385$112,107,59114Warner Bros.
5Skyfall$161,66738%823-484$196$299,627,92810Sony / Columbia
6Hyde Park on Hudson$66,04520%24624$268$4,313,4456Focus
7The Twilight Saga: Breaking Dawn - Part 2$55,12614%542-283$102$290,281,1749Lionsgate / Summit
8Cirque du Soleil: Worlds Away$51,56736%430-387$120$11,861,4674Paramount
9Rise of The Guardians$47,931-1%905-602$53$98,846,5968Paramount / DreamWorks
10Anna Karenina (2012)$33,56025%144-19$233$12,009,0459Focus
11Wreck-It Ralph$32,1570%476-233$68$179,443,77311Disney
13Hitchcock$14,32041%1279$113$5,678,3078Fox Searchlight
14Taken 2$12,60010%190-23$66$139,524,06515Fox
15Red Dawn (2012)$9,9119%225-27$44$44,054,8248FilmDistrict
16Cloud Atlas$9,73910%1627$60$27,046,03712Warner Bros.
17Pitch Perfect$6,9100%154-11$45$64,813,44816Universal
18Not Fade Away$6,42526%177-388$36$586,0494Paramount Vantage
19The Perks of Being A Wallflower$6,332-3%1002$63$17,594,32417Lionsgate / Summit
20End of Watch$4,915-4%111-29$44$40,993,03617Open Road
21Playing For Keeps (2012)$3,97051%107-32$37$12,910,7126FilmDistrict

Platform (1 — 99)

#TitleTue, Jan. 15 2013LocationsAvg.TotalWks.Dist.
1The Sessions$7,2848%5413$135$5,735,24313Fox Searchlight
2To the Arctic 3D$6,725-6%520$129$10,772,40639Warner Bros. / IMAX
3Quartet$6,4540%2--$3,227$60,0421Weinstein Company
4The Master$5,10262%164$319$16,017,11718Weinstein Company
5Born to Be Wild 3D$4,48256%300$149$21,736,24393Warner Bros. / IMAX
6A Late Quartet$3,628-17%17-6$213$1,416,64011Entertainment One / RKO
7Killing Them Softly$2,52234%31-20$81$14,942,9707Weinstein Company
8Ice Age: Continental Drift$1,5323%48-5$32$161,242,99127Fox
9The Intouchables$1,41036%121$118$13,182,28134Weinstein Company
10Arbitrage$40562%40$101$7,918,93818Roadside Attractions