Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Tue, Jan. 15 2013

Wide (1000+)

#TitleTue, Jan. 15 2013LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$2,443,8116%2,9372877$832$34,666,2554Sony / Columbia
2Gangster Squad$1,887,10625%3,103--$608$20,462,7861Warner Bros.
3Django Unchained$1,403,16315%3,0122$466$127,996,5413Weinstein Company
4Les Miserables (2012)$1,126,89528%2,92723$385$120,728,1903Universal
5A Haunted House$971,252-1%2,160--$450$20,054,1461Open Road
6The Hobbit: An Unexpected Journey$819,28725%3,012-743$272$279,689,0705Warner Bros. / New Line
7Lincoln$721,94316%2,027126$356$153,941,91410Disney / DreamWorks
8Jack Reacher$461,66130%2,707-581$171$73,445,1604Paramount
9This is 40$429,50528%2,320-611$185$62,208,0904Universal
10Parental Guidance$419,68540%2,957-411$142$61,359,1633Fox
11Texas Chainsaw 3D$399,45115%2,6595$150$31,627,2012Lionsgate
12The Guilt Trip$185,33537%1,606-706$115$34,784,8784Paramount
13Promised Land (2012)$154,43433%1,647-29$94$7,150,5193Focus
14Monsters, Inc. 3D$93,84615%1,127-976$83$30,761,9554Disney

Limited (100 — 999)

#TitleTue, Jan. 15 2013LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$750,02629%81065$926$42,657,0249Weinstein Company
2Life of Pi$330,04642%757-208$436$95,362,8528Fox
3The Impossible$251,07227%808236$311$7,293,2514Lionsgate / Summit
4Argo$239,33515%621319$385$112,107,59114Warner Bros.
5Skyfall$161,66738%823-484$196$299,627,92810Sony / Columbia
6Hyde Park on Hudson$66,04520%24624$268$4,313,4456Focus
7The Twilight Saga: Breaking Dawn - Part 2$55,12614%542-283$102$290,281,1749Lionsgate / Summit
8Cirque du Soleil: Worlds Away$51,56736%430-387$120$11,861,4674Paramount
9Rise of The Guardians$47,931-1%905-602$53$98,846,5968Paramount / DreamWorks
10Anna Karenina (2012)$33,56025%144-19$233$12,009,0459Focus
11Wreck-It Ralph$32,1570%476-233$68$179,443,77311Disney
12Flight$18,34929%150-100$122$92,774,24811Paramount
13Hitchcock$14,32041%1279$113$5,678,3078Fox Searchlight
14Taken 2$12,60010%190-23$66$139,524,06515Fox
15Red Dawn (2012)$9,9119%225-27$44$44,054,8248FilmDistrict
16Cloud Atlas$9,73910%1627$60$27,046,03712Warner Bros.
17Pitch Perfect$6,9100%154-11$45$64,813,44816Universal
18Not Fade Away$6,42526%177-388$36$586,0494Paramount Vantage
19The Perks of Being A Wallflower$6,332-3%1002$63$17,594,32417Lionsgate / Summit
20End of Watch$4,915-4%111-29$44$40,993,03617Open Road
21Playing For Keeps (2012)$3,97051%107-32$37$12,910,7126FilmDistrict

Platform (1 — 99)

#TitleTue, Jan. 15 2013LocationsAvg.TotalWks.Dist.
1The Sessions$7,2848%5413$135$5,735,24313Fox Searchlight
2To the Arctic 3D$6,725-6%520$129$10,772,40639Warner Bros. / IMAX
3Quartet$6,4540%2--$3,227$60,0421Weinstein Company
4The Master$5,10262%164$319$16,017,11718Weinstein Company
5Born to Be Wild 3D$4,48256%300$149$21,736,24393Warner Bros. / IMAX
6A Late Quartet$3,628-17%17-6$213$1,416,64011Entertainment One / RKO
7Killing Them Softly$2,52234%31-20$81$14,942,9707Weinstein Company
8Ice Age: Continental Drift$1,5323%48-5$32$161,242,99127Fox
9The Intouchables$1,41036%121$118$13,182,28134Weinstein Company
10Arbitrage$40562%40$101$7,918,93818Roadside Attractions