Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Jan. 21 2013

Wide (1000+)

#TitleMon, Jan. 21 2013LocationsAvg.TotalWks.Dist.
1Mama$3,745,505-50%2,647--$1,415$32,147,8151Universal
2Zero Dark Thirty$2,802,769-30%2,9469$951$56,945,1385Sony / Columbia
3Silver Linings Playbook$1,987,543-34%2,5231713$788$56,699,64910Weinstein Company
4Les Miserables (2012)$1,521,610-30%2,579-348$590$131,571,6254Universal
5Gangster Squad$1,487,638-36%3,1030$479$33,238,2382Warner Bros.
6Django Unchained$1,460,313-31%2,516-496$580$139,334,8484Weinstein Company
7The Hobbit: An Unexpected Journey$1,446,369-24%2,323-689$623$288,613,0516Warner Bros. / New Line
8Parental Guidance$1,380,4188%2,337-620$591$67,657,9904Fox
9A Haunted House$1,302,007-42%2,1600$603$31,085,2072Open Road
10Lincoln$1,202,965-20%2,174147$553$161,814,30711Disney / DreamWorks
11Broken City$1,190,551-35%2,620--$454$9,459,4591Fox
12The Last Stand$931,894-45%2,913--$320$7,213,3271Lionsgate
13Life of Pi$855,561-19%1,256499$681$100,044,4919Fox
14Wreck-It Ralph$748,13659%1,312836$570$181,557,91412Disney
15Jack Reacher$447,958-23%1,707-1000$262$76,863,2385Paramount
16This is 40$264,880-47%1,232-1088$215$65,178,6855Universal
17Texas Chainsaw 3D$159,984-52%1,474-1185$109$33,622,8713Lionsgate

Limited (100 — 999)

#TitleMon, Jan. 21 2013LocationsAvg.TotalWks.Dist.
1The Impossible$535,944-27%88678$605$10,728,7475Lionsgate / Summit
2Argo$454,086-27%756135$601$115,238,58715Warner Bros.
3Monsters, Inc. 3D$282,5755%565-562$500$31,975,6355Disney
4Rise of The Guardians$265,04134%474-431$559$99,762,1469Paramount / DreamWorks
5Skyfall$174,654-30%507-316$344$301,030,96911Sony / Columbia
6Hotel Transylvania$132,41312%237--$559$147,211,39417Sony / Columbia
7The Guilt Trip$119,552-31%642-964$186$35,817,3305Paramount
8The Twilight Saga: Breaking Dawn - Part 2$69,217-32%306-236$226$290,783,01210Lionsgate / Summit
9Hyde Park on Hudson$68,995-39%194-52$356$4,930,2217Focus
10Here Comes the Boom$66,69014%209--$319$44,712,69215Sony / Columbia
11Cirque du Soleil: Worlds Away$57,274-28%265-165$216$12,222,2385Paramount
12Flight$55,091-31%300150$184$93,146,14812Paramount
13Red Dawn (2012)$49,278-23%24924$198$44,337,2689FilmDistrict
14Rust and Bone$40,578--168--$242$1,501,8859Sony Pictures Classics
15Anna Karenina (2012)$28,530-44%117-27$244$12,262,64410Focus
16Frankenweenie$25,664--100--$257$35,172,45316Disney
17Promised Land (2012)$22,580-25%134-1513$169$7,556,7084Focus
18Taken 2$20,212-29%156-34$130$139,674,08316Fox
19Pitch Perfect$16,250-24%125-29$130$64,912,84317Universal
20Hitchcock$14,219-27%122-5$117$5,788,2099Fox Searchlight

Platform (1 — 99)

#TitleMon, Jan. 21 2013LocationsAvg.TotalWks.Dist.
1Amour$72,491--36--$2,014$1,217,7725Sony Pictures Classics
2Quartet$41,858-56%3230$1,308$418,1982Weinstein Company
3Beasts of the Southern Wild$32,864--71--$463$11,487,86930Fox Searchlight
4To the Arctic 3D$27,3714%520$526$10,888,20240Warner Bros. / IMAX
5LUV$19,009-11%45--$422$102,2031Indomina Media
6Born to Be Wild 3D$13,3190%300$444$21,787,67994Warner Bros. / IMAX
7The Perks of Being A Wallflower$11,759-27%73-27$161$17,671,12818Lionsgate / Summit
8The Sessions$8,486-32%628$137$5,802,27114Fox Searchlight
9Ice Age: Continental Drift$7,452--40-8$186$161,276,53928Fox
10Cloud Atlas$4,884-48%58-104$84$27,098,58013Warner Bros.
11Searching For Sugar Man$4,737--27--$175$3,140,48326Sony Pictures Classics
12The Master$3,860-13%14-2$276$16,048,22119Weinstein Company
13A Late Quartet$3,489-38%14-3$249$1,448,28712Entertainment One / RKO
14Playing For Keeps (2012)$3,017-22%58-49$52$12,938,5267FilmDistrict
15The Rabbi's Cat$2,010-35%7--$287$19,3237GKIDS
16West of Memphis$1,610--9--$179$57,4164Sony Pictures Classics
17Not Fade Away$1,580-38%56-121$28$607,3275Paramount Vantage
18The Waiting Room$1,300--3--$433$180,63817International Film Circuit
19Diana Vreeland: The Eye Has To Travel$941--7--$134$985,14518IDP/Samuel Goldwyn
20Robot & Frank$610--10--$61$3,325,03823IDP/Samuel Goldwyn
21North Sea Texas$257--1--$257$25,85012Strand Releasing
22Officer Down$123-29%1--$123$1,1841Anchor Bay Films
23California Solo$40--1--$40$15,3688Strand Releasing