Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Jan. 31 2013

Wide (1000+)

#TitleThu, Jan. 31 2013LocationsAvg.TotalWks.Dist.
1Hansel and Gretel: Witch Hunters$1,220,0484%3,372--$362$25,252,7941Paramount
2Silver Linings Playbook$848,7415%2,641118$321$72,264,55811Weinstein Company
3Zero Dark Thirty$655,4716%2,929-17$224$72,497,5506Sony / Columbia
4Mama$603,4505%2,68235$225$51,532,1002Universal
5Parker$478,788-2%2,224--$215$9,224,8821FilmDistrict
6Django Unchained$418,9016%2,007-509$209$147,940,1895Weinstein Company
7Les Miserables (2012)$386,7506%2,210-369$175$139,083,2455Universal
8Gangster Squad$362,1543%2,590-513$140$41,249,0583Warner Bros.
9Lincoln$338,8669%1,909-265$178$168,374,51812Disney / DreamWorks
10Broken City$321,9400%2,6222$123$16,674,0902Fox
11Movie 43$264,689-4%2,023--$131$6,058,2741Relativity Media
12The Hobbit: An Unexpected Journey$241,0409%1,675-648$144$294,292,5207Warner Bros. / New Line
13A Haunted House$184,0266%2,002-158$92$36,233,9033Open Road
14The Last Stand$166,425-3%2,9130$57$11,433,6422Lionsgate
15Parental Guidance$133,48810%1,736-601$77$71,411,8245Fox

Limited (100 — 999)

#TitleThu, Jan. 31 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$192,4944%941-315$205$104,233,73110Fox
2Argo$192,2523%635-121$303$118,342,81516Warner Bros.
3Quartet$150,6740%163131$924$2,290,1733Weinstein Company
4The Impossible$148,2264%782-104$190$13,908,6316Lionsgate / Summit
5Jack Reacher$62,0727%888-819$70$78,426,3956Paramount
6This is 40$55,770-4%507-725$110$66,551,8756Universal
7Hyde Park on Hudson$31,75519%144-50$221$5,422,9808Focus
8Race 2$31,212-26%153--$204$1,086,5821UTV Motion Pictures
9Wreck-It Ralph$31,023-1%588-724$53$182,629,64213Disney
10The Guilt Trip$25,7493%352-290$73$36,344,9046Paramount
11Flight$19,2494%263-37$73$93,528,56013Paramount
12The Twilight Saga: Breaking Dawn - Part 2$18,29513%216-90$85$291,145,09011Lionsgate / Summit
13Rise of The Guardians$15,8796%305-169$52$100,291,75410Paramount / DreamWorks
14Red Dawn (2012)$11,47911%205-44$56$44,581,67010FilmDistrict
15Texas Chainsaw 3D$9,3369%285-1189$33$34,030,4134Lionsgate
16Taken 2$4,5965%124-32$37$139,779,29317Fox

Platform (1 — 99)

#TitleThu, Jan. 31 2013LocationsAvg.TotalWks.Dist.
1Sound City$120,514--50--$2,410$120,5140Variance Films
2Anna Karenina (2012)$17,42417%98-19$178$12,495,48411Focus
3To the Arctic 3D$10,255-16%520$197$11,024,53841Warner Bros. / IMAX
4Cirque du Soleil: Worlds Away$8,912-8%96-169$93$12,415,3696Paramount
5The Master$6,925-16%3723$187$16,160,30420Weinstein Company
6The Sessions$4,966-7%620$80$5,887,69515Fox Searchlight
7Born to Be Wild 3D$4,3663%300$146$21,842,68895Warner Bros. / IMAX
8Hitchcock$4,33525%90-32$48$5,874,77210Fox Searchlight
9The Perks of Being A Wallflower$3,13130%56-17$56$17,724,24819Lionsgate / Summit
10A Late Quartet$2,470-25%10-4$247$1,482,30213Entertainment One / RKO
11Pitch Perfect$2,3001%91-34$25$64,976,85818Universal
12LUV$1,73841%21-24$83$146,0892Indomina Media
13Playing For Keeps (2012)$1,161-6%35-23$33$12,957,5358FilmDistrict