Grosses

'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Daily Domestic Gross Sat, Feb. 16 2013

Wide (1000+)

#TitleSat, Feb. 16 2013LocationsAvg.TotalWks.Dist.
1A Good Day to Die Hard$10,165,91641%3,553--$2,861$25,609,3661Fox
2Identity Thief$9,906,45052%3,16524$3,130$63,714,2302Universal
3Safe Haven$8,381,64718%3,223--$2,601$24,337,2241Relativity Media
4Escape From Planet Earth$6,680,25480%3,288--$2,032$10,381,5081Weinstein Company
5Warm Bodies$3,662,06041%2,897-112$1,264$47,486,4143Lionsgate / Summit
6Beautiful Creatures (2013)$3,037,09532%2,950--$1,030$7,876,9261Warner Bros.
7Silver Linings Playbook$2,721,64178%2,202-607$1,236$96,622,05014Weinstein Company
8Side Effects (2013)$2,654,41758%2,6050$1,019$17,155,2642Open Road
9Hansel and Gretel: Witch Hunters$1,487,34371%2,103-1182$707$48,588,4384Paramount
10Zero Dark Thirty$1,280,35891%1,527-1035$838$86,881,0829Sony / Columbia
11Mama$1,161,84053%1,648-1029$705$67,400,0955Universal
12Lincoln$705,08697%1,007-510$700$175,651,64915Disney / DreamWorks
13Django Unchained$641,49676%1,017-485$631$156,497,9748Weinstein Company

Limited (100 — 999)

#TitleSat, Feb. 16 2013LocationsAvg.TotalWks.Dist.
1Argo$961,47497%903-502$1,065$126,111,98019Warner Bros.
2Life of Pi$644,14794%647-277$996$110,278,29913Fox
3Quartet$557,05264%33389$1,673$6,473,6056Weinstein Company
4The Hobbit: An Unexpected Journey$426,39696%605-396$705$299,527,80410Warner Bros. / New Line
5Les Miserables (2012)$361,66075%676-771$535$145,233,8208Universal
6Wreck-It Ralph$343,76297%506-251$679$185,252,04516Disney
7The Impossible$205,67974%422-317$487$17,350,7039Lionsgate / Summit
8Parental Guidance$204,21672%603-616$339$74,986,7258Fox
9Rise of The Guardians$178,40899%33863$528$101,227,85513Paramount / DreamWorks
10Parker$176,29353%705-1299$250$16,847,8874FilmDistrict
11A Haunted House$131,41175%340-573$387$39,454,2746Open Road
12The Twilight Saga: Breaking Dawn - Part 2$119,06172%25494$469$291,681,73814Lionsgate / Summit
13Skyfall$116,25660%262-108$444$303,819,94115Sony / Columbia
14Bullet to the Head$98,24460%470-1934$209$9,153,3613Warner Bros.
15Gangster Squad$79,84349%210-732$380$45,277,8876Warner Bros.
16Jack Reacher$56,19751%175-132$321$79,299,3299Paramount
17This is 40$41,75047%167-111$250$67,403,5809Universal
18Stand Up Guys$41,28747%119-551$347$3,124,4043Lionsgate / Roadside
19Hotel Transylvania$38,760107%144-47$269$148,248,97421Sony / Columbia
20Broken City$34,23344%133-622$257$19,462,9455Fox

Platform (1 — 99)

#TitleSat, Feb. 16 2013LocationsAvg.TotalWks.Dist.
1Top Gun 3D$55,09647%40-260$1,377$2,909,5812Paramount
2Hyde Park on Hudson$42,93461%86-44$499$5,982,99011Focus
3To the Arctic 3D$32,98773%520$634$11,251,62344Warner Bros. / IMAX
4Texas Chainsaw 3D$24,46876%96-89$255$34,267,4347Lionsgate
5Here Comes the Boom$24,04880%96-48$251$45,257,85819Sony / Columbia
6ABCD - Any Body Can Dance$21,95891%22-3$998$159,5892UTV Motion Pictures
7The Guilt Trip$20,69644%88-137$235$36,778,1949Paramount
8Anna Karenina (2012)$15,20550%51-40$298$12,747,40714Focus
9Born to Be Wild 3D$14,62823%300$488$21,966,29198Warner Bros. / IMAX
10Red Dawn (2012)$11,95267%56-49$213$44,786,04613FilmDistrict
11The Last Stand$10,25068%54-185$190$11,950,1535Lionsgate
12Race 2$7,183114%11-52$653$1,559,7204UTV Motion Pictures
13Movie 43$7,08213%35-742$202$8,773,6524Relativity Media
14A Late Quartet$5,397135%131$415$1,526,22516Entertainment One / RKO
15The Sessions$5,379115%16-2$336$5,950,09318Fox Searchlight
16Hitchcock$4,03549%14-22$288$5,941,20213Fox Searchlight
17Playing For Keeps (2012)$3,35948%23-58$146$13,097,41211FilmDistrict
18Lost in Thailand$3,06948%350$88$52,4172WAMCR
19Taken 2$2,53264%16-19$158$139,850,17020Fox
20The Package (2013)$422-25%1--$422$9811Anchor Bay Films