Grosses

'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Daily Domestic Gross Mon, Feb. 18 2013

Wide (1000+)

#TitleMon, Feb. 18 2013LocationsAvg.TotalWks.Dist.
1Escape From Planet Earth$5,210,921-5%3,288--$1,585$21,101,9761Weinstein Company
2A Good Day to Die Hard$3,805,812-49%3,553--$1,071$36,879,7731Fox
3Identity Thief$3,782,175-48%3,16524$1,195$74,744,2552Universal
4Safe Haven$3,067,561-48%3,223--$952$33,298,0731Relativity Media
5Warm Bodies$1,684,917-35%2,897-112$582$51,770,6343Lionsgate / Summit
6Beautiful Creatures (2013)$1,362,666-39%2,950--$462$11,487,5781Warner Bros.
7Silver Linings Playbook$1,171,854-41%2,202-607$532$99,788,22814Weinstein Company
8Side Effects (2013)$1,026,993-47%2,6050$394$20,119,9812Open Road
9Hansel and Gretel: Witch Hunters$663,046-43%2,103-1182$315$50,405,2514Paramount
10Zero Dark Thirty$606,416-42%1,527-1035$397$88,530,9839Sony / Columbia
11Lincoln$427,937-25%1,007-510$425$176,651,04715Disney / DreamWorks
12Mama$395,520-48%1,648-1029$240$68,561,9405Universal
13Django Unchained$329,883-37%1,017-485$324$157,350,1478Weinstein Company

Limited (100 — 999)

#TitleMon, Feb. 18 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$504,249-15%647-277$779$111,376,51813Fox
2Argo$443,088-40%903-502$491$127,288,40919Warner Bros.
3Quartet$310,550-25%33389$933$7,200,6646Weinstein Company
4Wreck-It Ralph$308,59812%506-251$610$185,835,92916Disney
5The Hobbit: An Unexpected Journey$286,579-17%605-396$474$300,161,28510Warner Bros. / New Line
6Les Miserables (2012)$236,550-20%676-771$350$145,764,4258Universal
7Parental Guidance$190,32314%603-616$316$75,343,6928Fox
8Rise of The Guardians$158,9603%33863$470$101,540,45413Paramount / DreamWorks
9Amour$155,670--306--$509$4,081,5419Sony Pictures Classics
10The Impossible$105,113-33%422-317$249$17,612,1669Lionsgate / Summit
11Parker$85,287-44%705-1299$121$17,084,9564FilmDistrict
12The Oscar Nominated Short Films 2013$69,969--266--$263$1,536,4153ShortsHD
13The Twilight Saga: Breaking Dawn - Part 2$59,585-39%25494$235$291,838,80414Lionsgate / Summit
14Skyfall$55,579-30%262--$212$303,954,36015Sony / Columbia
15Gangster Squad$45,213-34%210-732$215$45,391,5066Warner Bros.
16A Haunted House$45,073-51%340-573$133$39,591,3346Open Road
17Bullet to the Head$44,514-45%470-1934$95$9,279,0123Warner Bros.
18Beasts of the Southern Wild$34,788--192--$181$12,306,98834Fox Searchlight
19Hotel Transylvania$32,4132%144--$225$148,313,04821Sony / Columbia
20Jack Reacher$26,327-25%175-132$150$79,360,5599Paramount
21Stand Up Guys$25,829-31%119-551$217$3,187,4363Lionsgate / Roadside
22This is 40$16,700-43%167-111$100$67,449,5059Universal
23Broken City$16,390-35%133-622$123$19,504,6855Fox

Platform (1 — 99)

#TitleMon, Feb. 18 2013LocationsAvg.TotalWks.Dist.
1Monsters, Inc. 3D$32,643--99--$330$33,265,5859Disney
2Top Gun 3D$27,739-43%40-260$693$2,986,1382Paramount
3To the Arctic 3D$22,615-20%520$435$11,302,35444Warner Bros. / IMAX
4Hubble 3D$21,405--214$1,019$36,381,867153Warner Bros. / IMAX
5A Royal Affair$19,402--34--$571$1,264,27515Magnolia Pictures
6No (2013)$18,712--4--$4,678$90,4541Sony Pictures Classics
756 Up$16,992--27--$629$388,0547First Run Features
8Born to Be Wild 3D$16,587-14%300$553$22,002,15598Warner Bros. / IMAX
9Here Comes the Boom$16,067-2%96--$167$45,290,31819Sony / Columbia
10Hyde Park on Hudson$15,665-51%86-44$182$6,030,75711Focus
11ABCD - Any Body Can Dance$12,203-40%22-3$555$192,0142UTV Motion Pictures
12The Gatekeepers$11,797--4--$2,949$228,4283Sony Pictures Classics
13The Guilt Trip$10,509-37%88-137$119$36,805,3169Paramount
14Rust and Bone$9,825--33--$298$1,953,31813Sony Pictures Classics
15Koch$9,374--11--$852$135,5613Zeitgeist Films
16Texas Chainsaw 3D$9,304-57%96-89$97$34,298,2157Lionsgate
17Anna Karenina (2012)$8,732-44%51-40$171$12,771,63614Focus
18Lore$7,451--8--$931$93,5532Music Box Films
19Under the Sea 3D$6,707--102$671$32,562,224210Warner Bros. / IMAX
20Happy People: A Year in the Taiga$6,204--7--$886$59,4584Music Box Films
21Red Dawn (2012)$5,770-35%56-49$103$44,800,70613FilmDistrict
22Searching For Sugar Man$4,903--19--$258$3,283,21630Sony Pictures Classics
23Race 2$4,834-31%11-52$439$1,571,5734UTV Motion Pictures
24Like Someone in Love$4,772--3--$1,591$26,5851IFC Films
25The Last Stand$4,619-51%54-185$86$11,964,2665Lionsgate
26Sound City$4,529--17--$266$291,1123Variance Films
27A Late Quartet$3,670-30%131$282$1,535,15316Entertainment One / RKO
28Deep Sea 3D$3,380--70$483$45,422,075364Warner Bros. / IMAX
29Movie 43$3,282-35%35-742$94$8,781,9614Relativity Media
30The Sessions$3,193-24%16-2$200$5,957,47318Fox Searchlight
31Yossi$2,897--7--$414$59,1404Strand Releasing
32John Dies at the End$2,032--10--$203$64,6744Magnolia / Magnet
33Lost in Thailand$1,833-42%350$52$57,3972WAMCR
34West of Memphis$1,368--8--$171$130,2118Sony Pictures Classics
35Playing For Keeps (2012)$1,356-43%23-58$59$13,101,14211FilmDistrict
36The Sorcerer and the White Snake$1,089--4--$272$15,2502Magnolia / Magnet
37The Waiting Room$864--4--$216$199,85621International Film Circuit
38Taken 2$856-56%16-19$54$139,852,97120Fox
39Hitchcock$514-82%14-22$37$5,944,57713Fox Searchlight
40Frankenweenie$314--3--$105$35,283,50620Disney
41The Power of Few$299--2--$150$7,9131Steelyard Pictures
42Brooklyn Castle$235--3--$78$216,12118Producers Distribution Agency
43Masquerade (2012)$200--2--$100$912,01722CJ Entertainment
44The Package (2013)$18260%1--$182$1,2771Anchor Bay Films
45North Sea Texas$165--2--$83$27,57816Strand Releasing
46Any Day Now$122--3--$41$183,19710Music Box Films