'No Good Deed' Leads with $24.5M; 'Dolphin Tale 2' #2 with $16.55M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 14, 2014 08:33 AM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fourth and sixth place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Wed, Feb. 20 2013

Wide (1000+)

#TitleWed, Feb. 20 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$1,471,725-21%3,16524$465$78,083,3302Universal
2A Good Day to Die Hard$1,468,682-30%3,553--$413$40,453,8881Fox
3Safe Haven$1,260,265-23%3,223--$391$36,205,6811Relativity Media
4Escape From Planet Earth$860,024-34%3,288--$262$23,263,0981Weinstein Company
5Silver Linings Playbook$513,573-10%2,202-607$233$100,870,10214Weinstein Company
6Side Effects (2013)$493,057-22%2,6050$189$21,241,5032Open Road
7Warm Bodies$487,570-26%2,897-112$168$52,915,3553Lionsgate / Summit
8Beautiful Creatures (2013)$443,356-27%2,950--$150$12,535,1451Warner Bros.
9Hansel and Gretel: Witch Hunters$260,353-22%2,103-1182$124$51,000,0904Paramount
10Zero Dark Thirty$254,711-3%1,527-1035$167$89,047,4009Sony / Columbia
12Lincoln$150,921-6%1,007-510$150$176,962,54615Disney / DreamWorks
13Django Unchained$146,363-9%1,017-485$144$157,656,7128Weinstein Company

Limited (100 — 999)

#TitleWed, Feb. 20 2013LocationsAvg.TotalWks.Dist.
1Quartet$176,023-4%33389$529$7,560,4826Weinstein Company
2Life of Pi$171,510-13%647-277$265$111,745,02313Fox
3Argo$171,309-12%903-502$190$127,654,18819Warner Bros.
4Les Miserables (2012)$94,640-10%676-771$140$145,963,8458Universal
5The Hobbit: An Unexpected Journey$73,468-17%605-396$121$300,322,89110Warner Bros. / New Line
6Wreck-It Ralph$61,689-9%506-251$122$185,965,66216Disney
8The Impossible$46,339-20%422-317$110$17,716,1949Lionsgate / Summit
9Parental Guidance$43,032-11%603-616$71$75,435,3438Fox
10Rise of The Guardians$32,726-17%33863$97$101,612,56113Paramount / DreamWorks
11Bullet to the Head$25,700-12%470-1934$55$9,333,7803Warner Bros.
12A Haunted House$23,658-6%340-573$70$39,640,1766Open Road
13The Twilight Saga: Breaking Dawn - Part 2$22,709-11%25494$89$291,887,11514Lionsgate / Summit
14Gangster Squad$19,444-23%210-732$93$45,436,2026Warner Bros.
15Stand Up Guys$12,630-15%119-551$106$3,214,9873Lionsgate / Roadside
16Jack Reacher$11,600-1%175-132$66$79,383,8519Paramount
17Broken City$9,293-19%133-622$70$19,525,4185Fox
18This is 40$8,350-9%167-111$50$67,467,0409Universal

Platform (1 — 99)

#TitleWed, Feb. 20 2013LocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$10,9599%86-44$127$6,051,75011Focus
2Top Gun 3D$10,026-4%40-260$251$3,006,5932Paramount
3To the Arctic 3D$7,965-25%520$153$11,320,97344Warner Bros. / IMAX
4The Guilt Trip$6,4927%88-137$74$36,817,8849Paramount
5Born to Be Wild 3D$5,38125%300$179$22,011,85798Warner Bros. / IMAX
6Texas Chainsaw 3D$4,802-7%96-89$50$34,308,1737Lionsgate
7Anna Karenina (2012)$3,742-34%51-40$73$12,781,01814Focus
8ABCD - Any Body Can Dance$3,305-27%22-3$150$199,8492UTV Motion Pictures
9Hitchcock$2,448136%14-22$175$5,948,06313Fox Searchlight
10The Last Stand$2,035-22%54-185$38$11,968,8965Lionsgate
11Red Dawn (2012)$1,850-7%56-49$33$44,804,55213FilmDistrict
12The Sessions$1,80719%16-2$113$5,960,80118Fox Searchlight
13Movie 43$1,7654%35-742$50$8,785,4284Relativity Media
14A Late Quartet$1,5507%131$119$1,538,15416Entertainment One / RKO
15Race 2$1,001-59%11-52$91$1,575,0354UTV Motion Pictures
16Playing For Keeps (2012)$644-7%23-58$28$13,102,47811FilmDistrict
17Taken 2$361-20%16-19$23$139,853,78420Fox
18The Package (2013)$40-2%1--$40$1,3591Anchor Bay Films