Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Feb. 20 2013

Wide (1000+)

#TitleWed, Feb. 20 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$1,471,725-21%3,16524$465$78,083,3302Universal
2A Good Day to Die Hard$1,468,682-30%3,553--$413$40,453,8881Fox
3Safe Haven$1,260,265-23%3,223--$391$36,205,6811Relativity Media
4Escape From Planet Earth$860,024-34%3,288--$262$23,263,0981Weinstein Company
5Silver Linings Playbook$513,573-10%2,202-607$233$100,870,10214Weinstein Company
6Side Effects (2013)$493,057-22%2,6050$189$21,241,5032Open Road
7Warm Bodies$487,570-26%2,897-112$168$52,915,3553Lionsgate / Summit
8Beautiful Creatures (2013)$443,356-27%2,950--$150$12,535,1451Warner Bros.
9Hansel and Gretel: Witch Hunters$260,353-22%2,103-1182$124$51,000,0904Paramount
10Zero Dark Thirty$254,711-3%1,527-1035$167$89,047,4009Sony / Columbia
11Mama$156,425-14%1,648-1029$95$68,899,6455Universal
12Lincoln$150,921-6%1,007-510$150$176,962,54615Disney / DreamWorks
13Django Unchained$146,363-9%1,017-485$144$157,656,7128Weinstein Company

Limited (100 — 999)

#TitleWed, Feb. 20 2013LocationsAvg.TotalWks.Dist.
1Quartet$176,023-4%33389$529$7,560,4826Weinstein Company
2Life of Pi$171,510-13%647-277$265$111,745,02313Fox
3Argo$171,309-12%903-502$190$127,654,18819Warner Bros.
4Les Miserables (2012)$94,640-10%676-771$140$145,963,8458Universal
5The Hobbit: An Unexpected Journey$73,468-17%605-396$121$300,322,89110Warner Bros. / New Line
6Wreck-It Ralph$61,689-9%506-251$122$185,965,66216Disney
7Parker$48,728-23%705-1299$69$17,197,3334FilmDistrict
8The Impossible$46,339-20%422-317$110$17,716,1949Lionsgate / Summit
9Parental Guidance$43,032-11%603-616$71$75,435,3438Fox
10Rise of The Guardians$32,726-17%33863$97$101,612,56113Paramount / DreamWorks
11Bullet to the Head$25,700-12%470-1934$55$9,333,7803Warner Bros.
12A Haunted House$23,658-6%340-573$70$39,640,1766Open Road
13The Twilight Saga: Breaking Dawn - Part 2$22,709-11%25494$89$291,887,11514Lionsgate / Summit
14Gangster Squad$19,444-23%210-732$93$45,436,2026Warner Bros.
15Stand Up Guys$12,630-15%119-551$106$3,214,9873Lionsgate / Roadside
16Jack Reacher$11,600-1%175-132$66$79,383,8519Paramount
17Broken City$9,293-19%133-622$70$19,525,4185Fox
18This is 40$8,350-9%167-111$50$67,467,0409Universal

Platform (1 — 99)

#TitleWed, Feb. 20 2013LocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$10,9599%86-44$127$6,051,75011Focus
2Top Gun 3D$10,026-4%40-260$251$3,006,5932Paramount
3To the Arctic 3D$7,965-25%520$153$11,320,97344Warner Bros. / IMAX
4The Guilt Trip$6,4927%88-137$74$36,817,8849Paramount
5Born to Be Wild 3D$5,38125%300$179$22,011,85798Warner Bros. / IMAX
6Texas Chainsaw 3D$4,802-7%96-89$50$34,308,1737Lionsgate
7Anna Karenina (2012)$3,742-34%51-40$73$12,781,01814Focus
8ABCD - Any Body Can Dance$3,305-27%22-3$150$199,8492UTV Motion Pictures
9Hitchcock$2,448136%14-22$175$5,948,06313Fox Searchlight
10The Last Stand$2,035-22%54-185$38$11,968,8965Lionsgate
11Red Dawn (2012)$1,850-7%56-49$33$44,804,55213FilmDistrict
12The Sessions$1,80719%16-2$113$5,960,80118Fox Searchlight
13Movie 43$1,7654%35-742$50$8,785,4284Relativity Media
14A Late Quartet$1,5507%131$119$1,538,15416Entertainment One / RKO
15Race 2$1,001-59%11-52$91$1,575,0354UTV Motion Pictures
16Playing For Keeps (2012)$644-7%23-58$28$13,102,47811FilmDistrict
17Taken 2$361-20%16-19$23$139,853,78420Fox
18The Package (2013)$40-2%1--$40$1,3591Anchor Bay Films