Grosses

'Deadpool' Destroys Expectations and Records with $135.0M Launch; 'Kung Fu Panda 3' Takes Second with $19.7M; 'How to Be Single' Solid in Third with $18.8M; 'Zoolander 2' Lackluster in Fourth with $15.7MFebruary 14, 2016 08:54 AM

by Daniel Garris

Fox's Deadpool exploded this weekend with an estimated three-day debut of $135.0 million. The Ryan Reynolds led antihero film not only destroyed expectations, but destroyed the previous all-time R-rated and February opening weekend records as well. Deadpool opened 47 percent ahead of the $91.77 million 2003 debut of previous R-rated record holder The Matrix Reloaded and 58.5 percent ahead of the $85.17 million start of previous February record holder Fifty Shades of Grey. Deadpool also delivered the largest debut ever for a film in the X-Men universe, as it opened 31 percent ahead of the $102.75 million three-day start of 2006's X-Men: The Last Stand. Deadpool opened 49 percent ahead of the $90.82 million three-day debut of last year's X-Men: Days of Future Past, which is especially impressive given that Deadpool didn't have the added advantage of higher priced 3D admissions and opened in 438 fewer locations.

Without adjusting for ticket price inflation, Deadpool registered the 17th largest opening weekend of all-time. The film also claimed the fifth largest debut ever for a Marvel adaptation (behind only 2012's Marvel's The Avengers, last year's Avengers: Age of Ultron, 2013's Iron Man 3 and 2007's Spider-Man 3) and the seventh largest debut ever for a comic book adaption of any kind (behind only 2012's The Dark Knight Rises and 2008's The Dark Knight in addition to the four mentioned Marvel films).

Thanks to a marketing campaign that went over amazingly well with moviegoers, Deadpool had generated strong online activity for months. But the film ultimately performed far stronger than even its online strength had suggested. In addition to the film's marketing striking the perfect chord with comic book fans and general audiences alike, Deadpool was also helped by the popularity of the character among comic book fans, good critical reviews and by Valentine's Day falling on Sunday.

Deadpool opened with $47.46 million on Friday (which included an estimated $12.7 million from Thursday night shows), dipped just 10 percent on Saturday to take in $42.55 million and is estimated to increase 6 percent on Valentine's Day Sunday to gross $45.00 million. That places the film's estimated opening weekend to Friday ratio at 2.85 to 1, which is very encouraging for a high-profile comic book adaptation (even with Valentine's Day in mind). Deadpool received a strong A rating on CinemaScore and currently boasts a terrific 96 percent audience score on Flixster. With word of mouth this strong, it's very possible that Deadpool will have stronger than expected holding power as well, on top of its already explosive debut. Fox's current four-day estimate for Deadpool is $150.0 million.

Fellow Fox release Kung Fu Panda 3 placed in a distant second with an estimated three-day take of $19.65 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down just 14 percent from last weekend. Kung Fu Panda 3 was helped out this weekend by no new family films entering the marketplace, by the holiday frame and by Super Bowl 50 having deflated last weekend's grosses in general. Kung Fu Panda 3 has grossed $92.46 million in 17 days. That places the film 21 percent behind the $116.94 million 17-day gross of last year's Hotel Transylvania 2 (which fell 38.5 percent in its third weekend to claim $20.42 million). Kung Fu Panda 3 is likely to hold up well throughout the rest of February, thanks in part to no new family films entering the marketplace until the arrival of Disney's Zootopia on March 4. Fox's current four-day estimate for Kung Fu Panda 3 is $26.0 million.

Warner's How to Be Single debuted in third place with an estimated three-day start of $18.75 million. The romantic comedy from New Line and MGM featuring Dakota Johnson opened towards the higher end of pre-release expectations. How to Be Single benefited from Valentine's Day falling on Sunday and from ultimately representing a better alternative choice to Deadpool than Zoolander 2 did. How to Be Single performed 24 percent stronger than the $15.07 million three-day start of 2009's Confessions of a Shopaholic.

How to Be Single opened with $5.25 million on Friday (which included an estimated $700,000 from Thursday night shows), increased 14 percent on Saturday to gross $6.00 million and is estimated to increase 25 percent on Sunday to take in $7.50 million. The film received a respectable B rating on CinemaScore and currently has a 66 percent audience score on Flixster. BoxOffice currently estimates that How to Be Single will take in $21.0 million over the four-day frame.

Meanwhile, Paramount's Zoolander 2 had to settle for a fourth place estimated three-day launch of $15.65 million. The PG-13 rated comedy sequel starring Ben Stiller and Owen Wilson opened well below pre-release expectations. While Zoolander 2 had generated strong online activity levels before its release, that online activity and the film's cult following failed to transfer over to the box office this weekend. Obviously, the break-out performance of Deadpool also significantly limited the potential of Zoolander 2 this weekend. Without taking into account 15 years of ticket price inflation, the three-day start for Zoolander 2 was very similar to the $15.53 million debut of 2001's Zoolander.

Zoolander 2 opened with $4.20 million on Friday (which included an estimated $750,000 from Thursday night shows), increased 11 percent on Saturday to gross $4.67 million and is estimated to increase 45 percent on Sunday to gross $6.78 million. The film received a soft C+ rating on CinemaScore and currently has an audience score of just 37 percent on Flixster. Neither is a good sign for Zoolander 2 going forward. Paramount's current four-day estimate for Zoolander 2 is $18.0 million.

Beyond the top four, other estimated three-day grosses this weekend included $6.90 million for Fox's The Revenant, $6.59 million for Universal's Hail, Caesar!, $6.19 million for Disney's Star Wars: The Force Awakens and $5.25 million for Lionsgate's The Choice. The Revenant (down 1 percent), The Force Awakens (down 11 percent) and The Choice (down 13 percent) all held up extremely well this weekend, while Hail, Caesar! was down a troubling 42 percent. Respective current total grosses stand at $914.84 million for The Force Awakens, at $159.16 million for The Revenant, at $21.35 million for Hail, Caesar! and at $13.26 million for The Choice.

Daily Domestic Gross Thu, Feb. 21 2013

Wide (1000+)

#TitleThu, Feb. 21 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$1,519,2003%3,16524$480$79,602,5302Universal
2A Good Day to Die Hard$1,348,376-8%3,5530$380$41,802,2641Fox
3Safe Haven$1,255,9620%3,2230$390$37,461,6431Relativity Media
4Escape From Planet Earth$867,5641%3,288--$264$24,130,6621Weinstein Company
5Silver Linings Playbook$555,0448%2,202-330$252$101,425,14614Weinstein Company
6Warm Bodies$502,6983%2,897-112$174$53,418,0533Lionsgate / Summit
7Side Effects (2013)$501,0132%2,6050$192$21,742,5162Open Road
8Beautiful Creatures (2013)$427,120-4%2,9500$145$12,962,2651Warner Bros.
9Zero Dark Thirty$261,5913%1,527-339$171$89,308,9919Sony / Columbia
10Hansel and Gretel: Witch Hunters$260,4640%2,103-467$124$51,260,5544Paramount
11Lincoln$159,9446%1,007-151$159$177,122,49015Disney / DreamWorks
12Mama$157,0250%1,648-395$95$69,056,6705Universal
13Django Unchained$155,0636%1,017-391$152$157,811,7758Weinstein Company

Limited (100 — 999)

#TitleThu, Feb. 21 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$174,7372%647-66$270$111,919,76013Fox
2Argo$172,1490%903-502$191$127,826,33719Warner Bros.
3Quartet$158,582-10%3330$476$7,719,0646Weinstein Company
4Les Miserables (2012)$98,0204%676-227$145$146,061,8658Universal
5The Hobbit: An Unexpected Journey$79,0058%605-396$131$300,401,89610Warner Bros. / New Line
6Wreck-It Ralph$64,8795%506-95$128$186,030,54116Disney
7The Impossible$47,2892%422-101$112$17,763,4839Lionsgate / Summit
8Parker$45,437-7%705-106$64$17,242,7704FilmDistrict
9Parental Guidance$40,440-6%603-39$67$75,475,7838Fox
10Rise of The Guardians$34,3865%3380$102$101,646,94713Paramount / DreamWorks
11Bullet to the Head$24,672-4%470-1934$52$9,358,4523Warner Bros.
12The Twilight Saga: Breaking Dawn - Part 2$23,3163%2540$92$291,910,43114Lionsgate / Summit
13A Haunted House$21,528-9%340-573$63$39,661,7046Open Road
14Gangster Squad$18,861-3%210-732$90$45,455,0636Warner Bros.
15Stand Up Guys$13,6428%119-551$115$3,228,6293Lionsgate / Roadside
16Jack Reacher$11,6210%175-48$66$79,395,4729Paramount
17Broken City$8,600-7%133-61$65$19,534,0185Fox
18This is 40$8,3750%167-37$50$67,475,4159Universal

Platform (1 — 99)

#TitleThu, Feb. 21 2013LocationsAvg.TotalWks.Dist.
1Top Gun 3D$12,28022%407$307$3,018,8732Paramount
2Hyde Park on Hudson$11,3353%86-44$132$6,063,08511Focus
3To the Arctic 3D$10,14727%520$195$11,331,12044Warner Bros. / IMAX
4Born to Be Wild 3D$6,19615%300$207$22,018,05398Warner Bros. / IMAX
5The Guilt Trip$6,180-5%88-55$70$36,824,0649Paramount
6Anna Karenina (2012)$5,29241%51-40$104$12,786,31014Focus
7Texas Chainsaw 3D$5,1217%96-60$53$34,313,2947Lionsgate
8ABCD - Any Body Can Dance$3,016-9%22-3$137$202,8652UTV Motion Pictures
9Red Dawn (2012)$2,23121%56-49$40$44,806,78313FilmDistrict
10The Sessions$2,12518%16-2$133$5,962,92618Fox Searchlight
11The Last Stand$2,1094%54-83$39$11,971,0055Lionsgate
12Movie 43$1,7831%350$51$8,787,2114Relativity Media
13Hitchcock$1,717-30%14-22$123$5,949,78013Fox Searchlight
14A Late Quartet$1,184-24%131$91$1,539,33816Entertainment One / RKO
15Playing For Keeps (2012)$79423%23-58$35$13,103,27211FilmDistrict
16Race 2$688-31%11-52$63$1,575,7234UTV Motion Pictures
17Taken 2$50339%16-19$31$139,854,28720Fox
18The Package (2013)$111178%1--$111$1,4701Anchor Bay Films