Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Feb. 25 2013

Wide (1000+)

#TitleMon, Feb. 25 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$934,380-71%3,22257$290$94,553,9953Universal
2Snitch (2013)$887,577-74%2,511--$353$14,055,1841Lionsgate / Summit
3A Good Day to Die Hard$753,641-71%3,5552$212$52,721,5382Fox
4Safe Haven$616,523-71%3,2230$191$48,532,8802Relativity Media
5Silver Linings Playbook$561,348-57%2,012-190$279$107,737,36015Weinstein Company
6Dark Skies$450,454-72%2,313--$195$8,639,6201Weinstein / Dimension
7Escape From Planet Earth$379,752-88%3,35365$113$35,192,4512Weinstein Company
8Warm Bodies$261,484-76%2,644-253$99$58,504,9254Lionsgate / Summit
9Side Effects (2013)$258,601-65%2,070-535$125$25,358,1563Open Road
10Beautiful Creatures (2013)$242,175-74%2,9500$82$16,812,7732Warner Bros.
11Zero Dark Thirty$182,892-64%1,197-330$153$91,721,96710Sony / Columbia
12Hansel and Gretel: Witch Hunters$141,847-71%1,425-678$100$53,086,9335Paramount
13Mama$75,595-72%1,163-485$65$70,306,1656Universal

Limited (100 — 999)

#TitleMon, Feb. 25 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$275,672-31%572-75$482$113,800,79814Fox
2Argo$226,304-42%802-101$282$129,879,80620Warner Bros.
3Django Unchained$128,559-45%659-358$195$158,911,9899Weinstein Company
4Lincoln$118,137-68%875-132$135$178,721,70816Disney / DreamWorks
5Quartet$109,410-57%35623$307$8,954,3607Weinstein Company
6Les Miserables (2012)$90,295-42%462-214$195$146,786,9859Universal
7The Hobbit: An Unexpected Journey$45,469-71%388-217$117$300,997,84811Warner Bros. / New Line
8Bless Me, Ultima$33,397-75%263--$127$980,6261Arenas Entertainment
9Wreck-It Ralph$32,669-82%402-104$81$186,709,08017Disney
10The Impossible$23,391-65%273-149$86$18,076,15110Lionsgate / Summit
11A Haunted House$19,471-68%302-38$64$39,883,1917Open Road
12Kai Po Che$19,226-86%110--$175$541,9911UTV Motion Pictures
13Rise of The Guardians$18,631-83%305-33$61$102,035,75414Paramount / DreamWorks
14Parental Guidance$16,553-77%381-222$43$75,789,2869Fox
15The Twilight Saga: Breaking Dawn - Part 2$15,247-74%223-31$68$292,138,46815Lionsgate / Summit
16Gangster Squad$14,600-61%202-8$72$45,609,8197Warner Bros.
17The Guilt Trip$12,727-64%18698$68$36,974,31910Paramount
18Parker$12,403-64%212-493$59$17,378,0515FilmDistrict
19Jack Reacher$6,360-55%100-75$64$79,472,25010Paramount
20The Last Stand$5,910-64%11460$52$12,032,5806Lionsgate
21Bullet to the Head$3,562-69%105-365$34$9,401,0854Warner Bros.

Platform (1 — 99)

#TitleMon, Feb. 25 2013LocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$8,989-40%65-21$138$6,135,48112Focus
2Broken City$5,365-58%98-35$55$19,588,9176Fox
3To the Arctic 3D$5,125-66%520$99$11,392,93245Warner Bros. / IMAX
4This is 40$4,320-59%96-71$45$67,527,70510Universal
5Stand Up Guys$4,303-49%41-78$105$3,268,4204Lionsgate / Roadside
6Hitchcock$3,239-10%162$202$5,966,84714Fox Searchlight
7Born to Be Wild 3D$2,365-70%300$79$22,047,63099Warner Bros. / IMAX
8Anna Karenina (2012)$2,093-43%28-23$75$12,805,00015Focus
9Texas Chainsaw 3D$2,013-70%44-52$46$34,336,2698Lionsgate
10Movie 43$1,485-33%21-14$71$8,800,8595Relativity Media
11The Sessions$1,205-47%160$75$5,973,68319Fox Searchlight
12ABCD - Any Body Can Dance$702-86%9-13$78$218,9593UTV Motion Pictures
13Camp (2013)$5212%1--$521$8,3061Freestyle Releasing
14A Late Quartet$464-60%7-6$66$1,545,23417Entertainment One / RKO
15Race 2$395-67%5-6$79$1,579,3915UTV Motion Pictures