Grosses

'San Andreas' Demolishes Expectations with $54.6M Debut; 'Aloha' Arrives with Weak $9.7M Sixth Place StartJune 01, 2015 12:40 PM

by Daniel Garris

Warner's San Andreas demolished expectations in a big way this weekend with a first place start of $54.59 million. The Dwayne Johnson led disaster film proved to be critic proof this weekend and no doubt received an added boost from Johnson's growing fanbase after the recent break-out success of Furious 7. The opening weekend performance of San Andreas was especially impressive when considering the relatively low levels of online buzz the film displayed in the weeks leading up to its release. In addition to outpacing expectations in a big way, San Andreas opened 83 percent stronger than the $29.80 million start of last year's Hercules and just 18 percent below the $66.41 million opening of 2013's World War Z.

San Andreas opened with $18.15 million on Friday (which included an estimated $3.1 million from Thursday evening shows), increased a surprisingly strong 13 percent on Saturday to take in $20.51 million and declined just 22 percent on Sunday to gross $15.93 million. That placed the film's opening weekend to Friday ratio at 3.01 to 1. That is a very encouraging early sign going forward, as is the film's A- rating on CinemaScore (which suggests that the film is going over much better with moviegoers than with critics). However, competition will be especially fierce throughout the month of June, especially from Universal's Jurassic World.

The audience breakdown for San Andreas was nearly evenly split between genders (51 percent female, 49 percent male) and skewed heavily towards moviegoers over the age of 25 (70 percent).

Pitch Perfect 2 placed in a distant second this weekend with $14.82 million. Universal's successful musical comedy sequel starring Anna Kendrick was down a sharp 52 percent from last weekend's three-day frame. While Pitch Perfect 2 continues to be quite front-loaded, the film is still outpacing expectations in a big way with a 17-day take of $147.52 million. That places the film 30 percent ahead of the $113.70 million 17-day take of last year's Neighbors. Pitch Perfect 2 could experience another sizable decline next weekend with both Fox's Spy and Focus's Insidious: Chapter 3 entering the marketplace.

On the heels of last weekend's already lackluster start, Disney's Tomorrowland was down two spots and a troubling 57 percent this weekend to place in third with $14.30 million. Mixed word of mouth and the break-out performance of San Andreas both clearly took a toll on Tomorrowland this weekend. The pricy Brad Bird directed sci-fi film starring George Clooney has grossed $63.69 million in ten days of release. Tomorrowland is currently running 13 percent behind the $73.10 million ten-day start of 2011's Super 8 and will need to stabilize very soon if it is to eventually reach the $100 million domestic mark.

Warner's Mad Max: Fury Road followed closely behind in fourth with $14.18 million. The critically acclaimed action film starring Tom Hardy and Charlize Theron was down 42 percent, which represented a solid hold given the added presence of San Andreas this weekend. Mad Max: Fury Road continues to perform on the high end of expectations with a 17-day take of $116.47 million. That places the film 7 percent ahead of the $108.45 million 17-day gross of 2012's Prometheus.

Avengers: Age of Ultron rounded out the weekend's top five with $11.40 million. The blockbuster superhero sequel from Disney and Marvel fell 47 percent from last weekend. Avengers: Age of Ultron has grossed $427.55 million through 31 days of release. The film surpassed the $424.67 million final gross of 2013's The Hunger Games: Catching Fire this weekend to move into tenth place on the all-time unadjusted domestic chart.

Meanwhile, Sony's Aloha was off to a very soft start this weekend with a sixth place take of just $9.67 million. The Cameron Crowe directed film starring Bradley Cooper, Emma Stone and Rachel McAdams opened below its already scaled back expectations. Unlike San Andreas, which was able to use Johnson's recent success with Furious 7 to its advantage, Aloha was unable to see any type of boost from Cooper's recent success with American Sniper. The one saving grace for Aloha is that the film carried a modest reported production budget of $37 million. Aloha opened 14 percent below the $11.24 million three-day start of 2009's All About Steve.

Aloha started out with $3.49 million on Friday (which included an estimated $0.50 million from Thursday evening shows), increased 6 percent on Saturday to take in $3.69 million and declined 32.5 percent on Sunday to gross $2.49 million. That gave the film an opening weekend to Friday ratio at 2.77 to 1. While a number of Crowe's previous efforts have been able to display very strong holding power, Aloha will have an uphill battle ahead of it given a soft B- rating on CinemaScore, poor critical reviews and the amount of competition it will face throughout June. The audience breakdown for the film skewed towards female moviegoers (64 percent) and towards moviegoers over the age of 30 (57 percent).

Fox's Poltergeist placed in seventh this weekend with $8.06 million. The PG-13 horror remake was down a very sharp 64 percent from last weekend. Poltergeist has grossed $38.53 million in ten days. That is towards the lower end of pre-release expectations and places the film 7 percent behind the $41.53 million ten-day take of 2013's Evil Dead.

Daily Domestic Gross Thu, Feb. 28 2013

Wide (1000+)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$998,4255%3,22257$310$97,727,1053Universal
2Snitch (2013)$771,322-2%2,511--$307$16,710,3391Lionsgate / Summit
3Safe Haven$709,8026%3,2230$220$50,793,4832Relativity Media
4A Good Day to Die Hard$700,405-3%3,5552$197$55,124,0412Fox
5Silver Linings Playbook$581,9853%2,012-190$289$109,579,63915Weinstein Company
6Escape From Planet Earth$413,086-1%3,35365$123$36,487,0502Weinstein Company
7Dark Skies$361,152-6%2,313--$156$9,896,6871Weinstein / Dimension
8Side Effects (2013)$297,9700%2,070-535$144$26,324,3093Open Road
9Warm Bodies$277,2034%2,644-253$105$59,359,6744Lionsgate / Summit
10Beautiful Creatures (2013)$246,1672%2,9500$83$17,606,4342Warner Bros.
11Zero Dark Thirty$173,038-1%1,197-330$145$92,274,08210Sony / Columbia
12Hansel and Gretel: Witch Hunters$137,186-3%1,425-678$96$53,537,9175Paramount
13Mama$69,780-8%1,163-485$60$70,532,9506Universal

Limited (100 — 999)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$251,285-3%572-75$439$114,643,01614Fox
2Argo$202,038-5%802-101$252$130,556,38520Warner Bros.
3Quartet$148,3206%35623$417$9,399,7907Weinstein Company
4Lincoln$124,62714%875-132$142$179,086,05616Disney / DreamWorks
5Django Unchained$120,0592%659-358$182$159,292,0079Weinstein Company
6Les Miserables (2012)$92,44514%462-214$200$147,059,6109Universal
7The Hobbit: An Unexpected Journey$49,18520%388-217$127$301,134,99211Warner Bros. / New Line
8Wreck-It Ralph$39,37617%402-104$98$186,816,70617Disney
9Bless Me, Ultima$31,4812%263--$120$1,078,9161Arenas Entertainment
10The Impossible$27,1274%273-149$99$18,162,82710Lionsgate / Summit
11Rise of The Guardians$21,0059%305-33$69$102,096,55014Paramount / DreamWorks
12Parental Guidance$20,4038%381-222$54$75,852,4619Fox
13Kai Po Che$20,085-17%110--$183$618,3281UTV Motion Pictures
14A Haunted House$19,9569%302-38$66$39,940,5457Open Road
15Gangster Squad$16,4223%202-8$81$45,661,1657Warner Bros.
16The Twilight Saga: Breaking Dawn - Part 2$15,6101%223-31$70$292,184,92815Lionsgate / Summit
17The Guilt Trip$14,6029%18698$79$37,017,67910Paramount
18Parker$12,3173%212-493$58$17,417,8875FilmDistrict
19Jack Reacher$6,93316%100-75$69$79,492,41310Paramount
20The Last Stand$6,08413%11460$53$12,050,2996Lionsgate
21Bullet to the Head$4,15412%105-365$40$9,413,4714Warner Bros.

Platform (1 — 99)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$7,98720%520$154$11,415,82945Warner Bros. / IMAX
2Hyde Park on Hudson$7,869-17%65-21$121$6,164,97512Focus
3This is 40$6,24053%96-71$65$67,544,50510Universal
4Broken City$5,84210%98-35$60$19,607,4236Fox
5Stand Up Guys$4,741-11%41-78$116$3,283,6844Lionsgate / Roadside
6Anna Karenina (2012)$3,90611%28-23$140$12,816,36715Focus
7Born to Be Wild 3D$2,978-52%300$99$22,061,42899Warner Bros. / IMAX
8Hitchcock$2,282-25%162$143$5,974,15014Fox Searchlight
9Texas Chainsaw 3D$1,9135%44-52$43$34,341,9458Lionsgate
10A Late Quartet$1,244147%7-6$178$1,547,69917Entertainment One / RKO
11Movie 43$1,20450%21-14$57$8,803,9795Relativity Media
12The Sessions$1,154-53%160$72$5,978,98319Fox Searchlight
13ABCD - Any Body Can Dance$81562%9-13$91$221,0413UTV Motion Pictures
14Camp (2013)$345-13%1--$345$9,3151Freestyle Releasing
15Race 2$22116%5-6$44$1,579,9405UTV Motion Pictures