Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Thu, Feb. 28 2013

Wide (1000+)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$998,4255%3,22257$310$97,727,1053Universal
2Snitch (2013)$771,322-2%2,511--$307$16,710,3391Lionsgate / Summit
3Safe Haven$709,8026%3,2230$220$50,793,4832Relativity Media
4A Good Day to Die Hard$700,405-3%3,5552$197$55,124,0412Fox
5Silver Linings Playbook$581,9853%2,012-190$289$109,579,63915Weinstein Company
6Escape From Planet Earth$413,086-1%3,35365$123$36,487,0502Weinstein Company
7Dark Skies$361,152-6%2,313--$156$9,896,6871Weinstein / Dimension
8Side Effects (2013)$297,9700%2,070-535$144$26,324,3093Open Road
9Warm Bodies$277,2034%2,644-253$105$59,359,6744Lionsgate / Summit
10Beautiful Creatures (2013)$246,1672%2,9500$83$17,606,4342Warner Bros.
11Zero Dark Thirty$173,038-1%1,197-330$145$92,274,08210Sony / Columbia
12Hansel and Gretel: Witch Hunters$137,186-3%1,425-678$96$53,537,9175Paramount
13Mama$69,780-8%1,163-485$60$70,532,9506Universal

Limited (100 — 999)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$251,285-3%572-75$439$114,643,01614Fox
2Argo$202,038-5%802-101$252$130,556,38520Warner Bros.
3Quartet$148,3206%35623$417$9,399,7907Weinstein Company
4Lincoln$124,62714%875-132$142$179,086,05616Disney / DreamWorks
5Django Unchained$120,0592%659-358$182$159,292,0079Weinstein Company
6Les Miserables (2012)$92,44514%462-214$200$147,059,6109Universal
7The Hobbit: An Unexpected Journey$49,18520%388-217$127$301,134,99211Warner Bros. / New Line
8Wreck-It Ralph$39,37617%402-104$98$186,816,70617Disney
9Bless Me, Ultima$31,4812%263--$120$1,078,9161Arenas Entertainment
10The Impossible$27,1274%273-149$99$18,162,82710Lionsgate / Summit
11Rise of The Guardians$21,0059%305-33$69$102,096,55014Paramount / DreamWorks
12Parental Guidance$20,4038%381-222$54$75,852,4619Fox
13Kai Po Che$20,085-17%110--$183$618,3281UTV Motion Pictures
14A Haunted House$19,9569%302-38$66$39,940,5457Open Road
15Gangster Squad$16,4223%202-8$81$45,661,1657Warner Bros.
16The Twilight Saga: Breaking Dawn - Part 2$15,6101%223-31$70$292,184,92815Lionsgate / Summit
17The Guilt Trip$14,6029%18698$79$37,017,67910Paramount
18Parker$12,3173%212-493$58$17,417,8875FilmDistrict
19Jack Reacher$6,93316%100-75$69$79,492,41310Paramount
20The Last Stand$6,08413%11460$53$12,050,2996Lionsgate
21Bullet to the Head$4,15412%105-365$40$9,413,4714Warner Bros.

Platform (1 — 99)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$7,98720%520$154$11,415,82945Warner Bros. / IMAX
2Hyde Park on Hudson$7,869-17%65-21$121$6,164,97512Focus
3This is 40$6,24053%96-71$65$67,544,50510Universal
4Broken City$5,84210%98-35$60$19,607,4236Fox
5Stand Up Guys$4,741-11%41-78$116$3,283,6844Lionsgate / Roadside
6Anna Karenina (2012)$3,90611%28-23$140$12,816,36715Focus
7Born to Be Wild 3D$2,978-52%300$99$22,061,42899Warner Bros. / IMAX
8Hitchcock$2,282-25%162$143$5,974,15014Fox Searchlight
9Texas Chainsaw 3D$1,9135%44-52$43$34,341,9458Lionsgate
10A Late Quartet$1,244147%7-6$178$1,547,69917Entertainment One / RKO
11Movie 43$1,20450%21-14$57$8,803,9795Relativity Media
12The Sessions$1,154-53%160$72$5,978,98319Fox Searchlight
13ABCD - Any Body Can Dance$81562%9-13$91$221,0413UTV Motion Pictures
14Camp (2013)$345-13%1--$345$9,3151Freestyle Releasing
15Race 2$22116%5-6$44$1,579,9405UTV Motion Pictures