Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Thu, Feb. 28 2013

Wide (1000+)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$998,4255%3,22257$310$97,727,1053Universal
2Snitch (2013)$771,322-2%2,511--$307$16,710,3391Lionsgate / Summit
3Safe Haven$709,8026%3,2230$220$50,793,4832Relativity Media
4A Good Day to Die Hard$700,405-3%3,5552$197$55,124,0412Fox
5Silver Linings Playbook$581,9853%2,012-190$289$109,579,63915Weinstein Company
6Escape From Planet Earth$413,086-1%3,35365$123$36,487,0502Weinstein Company
7Dark Skies$361,152-6%2,313--$156$9,896,6871Weinstein / Dimension
8Side Effects (2013)$297,9700%2,070-535$144$26,324,3093Open Road
9Warm Bodies$277,2034%2,644-253$105$59,359,6744Lionsgate / Summit
10Beautiful Creatures (2013)$246,1672%2,9500$83$17,606,4342Warner Bros.
11Zero Dark Thirty$173,038-1%1,197-330$145$92,274,08210Sony / Columbia
12Hansel and Gretel: Witch Hunters$137,186-3%1,425-678$96$53,537,9175Paramount
13Mama$69,780-8%1,163-485$60$70,532,9506Universal

Limited (100 — 999)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$251,285-3%572-75$439$114,643,01614Fox
2Argo$202,038-5%802-101$252$130,556,38520Warner Bros.
3Quartet$148,3206%35623$417$9,399,7907Weinstein Company
4Lincoln$124,62714%875-132$142$179,086,05616Disney / DreamWorks
5Django Unchained$120,0592%659-358$182$159,292,0079Weinstein Company
6Les Miserables (2012)$92,44514%462-214$200$147,059,6109Universal
7The Hobbit: An Unexpected Journey$49,18520%388-217$127$301,134,99211Warner Bros. / New Line
8Wreck-It Ralph$39,37617%402-104$98$186,816,70617Disney
9Bless Me, Ultima$31,4812%263--$120$1,078,9161Arenas Entertainment
10The Impossible$27,1274%273-149$99$18,162,82710Lionsgate / Summit
11Rise of The Guardians$21,0059%305-33$69$102,096,55014Paramount / DreamWorks
12Parental Guidance$20,4038%381-222$54$75,852,4619Fox
13Kai Po Che$20,085-17%110--$183$618,3281UTV Motion Pictures
14A Haunted House$19,9569%302-38$66$39,940,5457Open Road
15Gangster Squad$16,4223%202-8$81$45,661,1657Warner Bros.
16The Twilight Saga: Breaking Dawn - Part 2$15,6101%223-31$70$292,184,92815Lionsgate / Summit
17The Guilt Trip$14,6029%18698$79$37,017,67910Paramount
18Parker$12,3173%212-493$58$17,417,8875FilmDistrict
19Jack Reacher$6,93316%100-75$69$79,492,41310Paramount
20The Last Stand$6,08413%11460$53$12,050,2996Lionsgate
21Bullet to the Head$4,15412%105-365$40$9,413,4714Warner Bros.

Platform (1 — 99)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$7,98720%520$154$11,415,82945Warner Bros. / IMAX
2Hyde Park on Hudson$7,869-17%65-21$121$6,164,97512Focus
3This is 40$6,24053%96-71$65$67,544,50510Universal
4Broken City$5,84210%98-35$60$19,607,4236Fox
5Stand Up Guys$4,741-11%41-78$116$3,283,6844Lionsgate / Roadside
6Anna Karenina (2012)$3,90611%28-23$140$12,816,36715Focus
7Born to Be Wild 3D$2,978-52%300$99$22,061,42899Warner Bros. / IMAX
8Hitchcock$2,282-25%162$143$5,974,15014Fox Searchlight
9Texas Chainsaw 3D$1,9135%44-52$43$34,341,9458Lionsgate
10A Late Quartet$1,244147%7-6$178$1,547,69917Entertainment One / RKO
11Movie 43$1,20450%21-14$57$8,803,9795Relativity Media
12The Sessions$1,154-53%160$72$5,978,98319Fox Searchlight
13ABCD - Any Body Can Dance$81562%9-13$91$221,0413UTV Motion Pictures
14Camp (2013)$345-13%1--$345$9,3151Freestyle Releasing
15Race 2$22116%5-6$44$1,579,9405UTV Motion Pictures