Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Sat, Mar. 2 2013

Wide (1000+)

#TitleSat, Mar. 2 2013LocationsAvg.TotalWks.Dist.
1Jack the Giant Slayer$12,004,73656%3,525--$3,406$19,698,2991Warner Bros. / New Line
2Identity Thief$4,651,20070%3,2308$1,440$105,107,6554Universal
3Snitch (2013)$3,571,21968%2,5110$1,422$22,401,6032Lionsgate / Summit
421 And Over$3,386,6331%2,771--$1,222$6,736,0661Relativity Media
5Escape From Planet Earth$3,281,647153%3,110-243$1,055$41,065,3333Weinstein Company
6The Last Exorcism Part II$3,189,584-2%2,700--$1,181$6,439,1261CBS Films
7Safe Haven$2,853,30341%2,951-272$967$55,674,0283Relativity Media
8Silver Linings Playbook$2,748,57075%1,836-176$1,497$113,896,23716Weinstein Company
9A Good Day to Die Hard$2,121,94178%2,589-966$820$58,439,1503Fox
10Dark Skies$1,601,24546%2,3130$692$12,592,0602Weinstein / Dimension
11Warm Bodies$1,214,51762%1,930-714$629$61,321,9445Lionsgate / Summit
12Side Effects (2013)$819,12375%1,112-958$737$27,610,4434Open Road
13Beautiful Creatures (2013)$431,20665%1,075-1875$401$18,298,6053Warner Bros.

Limited (100 — 999)

#TitleSat, Mar. 2 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$1,124,867101%62654$1,797$116,327,90115Fox
2Argo$1,031,13392%985183$1,047$132,123,60121Warner Bros.
3Quartet$800,82673%725369$1,105$10,662,8758Weinstein Company
4Zero Dark Thirty$639,23993%722-475$885$93,244,40511Sony / Columbia
5Lincoln$487,284106%652-223$747$179,810,15717Disney / DreamWorks
6Django Unchained$470,33071%983324$478$160,037,44710Weinstein Company
7Les Miserables (2012)$262,24077%352-110$745$147,469,69010Universal
8Hansel and Gretel: Witch Hunters$248,44577%601-824$413$53,926,6856Paramount
9Mama$163,15559%447-716$365$70,798,9157Universal
10Rise of The Guardians$138,985135%295-10$471$102,294,73915Paramount / DreamWorks
11The Hobbit: An Unexpected Journey$126,617100%210-178$603$301,324,86612Warner Bros. / New Line
12Kai Po Che$121,66869%104-6$1,170$812,0192UTV Motion Pictures
13Parental Guidance$98,65185%258-123$382$76,004,50410Fox
14Jack Reacher$86,79255%225125$386$79,635,36211Paramount
15The Impossible$74,37771%151-122$493$18,280,77711Lionsgate / Summit
16Bless Me, Ultima$72,65167%183-80$397$1,195,1622Arenas Entertainment
17The Twilight Saga: Breaking Dawn - Part 2$50,70047%180-43$282$292,270,00616Lionsgate / Summit
18A Haunted House$46,04683%169-133$272$40,011,7538Open Road
19Gangster Squad$39,68155%138-64$288$45,726,4698Warner Bros.
20The Guilt Trip$37,72565%133-53$284$37,078,24511Paramount
21Skyfall$36,20472%101-83$358$304,279,01117Sony / Columbia

Platform (1 — 99)

#TitleSat, Mar. 2 2013LocationsAvg.TotalWks.Dist.
1The Lost Medallion: The Adventures of Billy Stone$68,21254%68--$1,003$112,4501Methinx Entertainment
2Stoker$66,12239%7--$9,446$113,8221Fox Searchlight
3To the Arctic 3D$22,98260%520$442$11,453,16646Warner Bros. / IMAX
4Hyde Park on Hudson$21,91360%38-27$577$6,200,59713Focus
5Bullet to the Head$17,99673%86-19$209$9,441,8775Warner Bros.
6Broken City$15,41474%69-29$223$19,631,6987Fox
7Born to Be Wild 3D$11,21398%300$374$22,078,314100Warner Bros. / IMAX
8Parker$10,86154%51-161$213$17,435,8186FilmDistrict
9Stand Up Guys$7,27562%17-24$428$3,295,4405Lionsgate / Roadside
10The Sweeney$6,7409%11--$613$12,9381eOne Films US
11A Late Quartet$2,337170%6-1$390$1,550,90118Entertainment One / RKO
12Movie 43$2,0722%17-4$122$8,808,0736Relativity Media
13Camp (2013)$1,828-26%21$914$13,6022Freestyle Releasing
14ABCD - Any Body Can Dance$362151%2-7$181$221,5474UTV Motion Pictures
15Escape Fire: The Fight To Rescue American Healthcare$19883%1--$198$95,92022Roadside Attractions