Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Mon, Mar. 4 2013

Wide (1000+)

#TitleMon, Mar. 4 2013LocationsAvg.TotalWks.Dist.
1Jack the Giant Slayer$1,663,116-78%3,525--$472$28,865,3421Warner Bros. / New Line
221 And Over$743,039-63%2,771--$268$9,497,2071Relativity Media
3Identity Thief$629,850-73%3,2308$195$108,063,1004Universal
4Snitch (2013)$537,429-74%2,5110$214$25,016,1592Lionsgate / Summit
5Safe Haven$418,979-70%2,951-272$142$57,490,9923Relativity Media
6Silver Linings Playbook$394,372-72%1,836-176$215$115,697,02116Weinstein Company
7A Good Day to Die Hard$358,408-71%2,589-966$138$60,054,9353Fox
8Escape From Planet Earth$333,661-84%3,110-243$107$43,440,5383Weinstein Company
9The Last Exorcism Part II$331,590-74%2,700--$123$8,059,9441CBS Films
10Dark Skies$232,046-70%2,3130$100$13,597,2862Weinstein / Dimension
11Warm Bodies$155,027-75%1,930-714$80$62,092,9575Lionsgate / Summit
12Side Effects (2013)$142,182-69%1,112-958$128$28,214,6354Open Road
13Beautiful Creatures (2013)$72,026-72%1,075-1875$67$18,629,7703Warner Bros.

Limited (100 — 999)

#TitleMon, Mar. 4 2013LocationsAvg.TotalWks.Dist.
1Quartet$174,414-66%725369$241$11,355,7308Weinstein Company
2Life of Pi$169,678-75%62654$271$117,188,30315Fox
3Argo$143,298-73%985183$145$132,803,02521Warner Bros.
4Zero Dark Thirty$92,602-72%722-475$128$93,667,40311Sony / Columbia
5Django Unchained$91,371-61%983324$93$160,360,30810Weinstein Company
6Lincoln$76,388-71%652-223$117$180,147,68117Disney / DreamWorks
7Hansel and Gretel: Witch Hunters$51,824-69%601-824$86$54,144,0676Paramount
8Les Miserables (2012)$45,760-72%352-110$130$147,677,40510Universal
9Mama$24,585-68%447-716$55$70,899,4907Universal
10The Hobbit: An Unexpected Journey$21,922-72%210-178$104$301,424,66812Warner Bros. / New Line
11Jack Reacher$17,286-64%225125$77$79,700,01211Paramount
12Rise of The Guardians$15,981-83%295-10$54$102,402,08815Paramount / DreamWorks
13Bless Me, Ultima$15,738-76%183-80$86$1,277,0312Arenas Entertainment
14The Impossible$14,131-66%151-122$94$18,336,71911Lionsgate / Summit
15Parental Guidance$13,569-76%258-123$53$76,074,46110Fox
16Gangster Squad$10,969-59%138-64$79$45,764,3608Warner Bros.
17Kai Po Che$8,113-87%104-6$78$884,6812UTV Motion Pictures
18The Guilt Trip$6,935-70%133-53$52$37,107,94611Paramount
19The Twilight Saga: Breaking Dawn - Part 2$6,904-76%180-43$38$292,305,82716Lionsgate / Summit

Platform (1 — 99)

#TitleMon, Mar. 4 2013LocationsAvg.TotalWks.Dist.
1Stoker$14,741-68%7--$2,106$175,2881Fox Searchlight
2To the Arctic 3D$11,675-49%520$225$11,487,90846Warner Bros. / IMAX
3Hyde Park on Hudson$7,359-52%38-27$194$6,223,35313Focus
4The Lost Medallion: The Adventures of Billy Stone$5,246-83%68--$77$148,7781Methinx Entertainment
5Bullet to the Head$4,306-66%86-19$50$9,458,7105Warner Bros.
6Broken City$3,072-66%69-29$45$19,643,7637Fox
7Born to Be Wild 3D$2,544-69%300$85$22,089,085100Warner Bros. / IMAX
8Parker$2,482-60%51-161$49$17,444,4406FilmDistrict
9Stand Up Guys$2,262-60%17-24$133$3,303,3085Lionsgate / Roadside
10The Sweeney$1,303-82%11--$118$21,6241eOne Films US
11Camp (2013)$750-59%21$375$16,1622Freestyle Releasing
12A Late Quartet$436-54%6-1$73$1,552,28318Entertainment One / RKO
13Movie 43$376-59%17-4$22$8,809,3596Relativity Media
14ABCD - Any Body Can Dance$82-77%2-7$41$221,9904UTV Motion Pictures