Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Mar. 7 2013

Wide (1000+)

#TitleThu, Mar. 7 2013LocationsAvg.TotalWks.Dist.
1Jack the Giant Slayer$1,290,409-16%3,525--$366$33,791,3691Warner Bros. / New Line
221 And Over$683,078-2%2,771--$247$11,783,9751Relativity Media
3Identity Thief$662,150-2%3,2308$205$110,210,8854Universal
4Snitch (2013)$516,841-4%2,5110$206$26,755,1272Lionsgate / Summit
5Safe Haven$500,6872%2,951-272$170$59,084,0973Relativity Media
6Silver Linings Playbook$404,532-7%1,836-176$220$117,004,34216Weinstein Company
7Escape From Planet Earth$360,826-3%3,110-243$116$44,625,1823Weinstein Company
8A Good Day to Die Hard$350,215-7%2,589-966$135$61,246,4013Fox
9The Last Exorcism Part II$265,416-2%2,700--$98$8,962,5991CBS Films
10Dark Skies$207,590-7%2,3130$90$14,310,1272Weinstein / Dimension
11Side Effects (2013)$145,968-7%1,112-958$131$28,701,6704Open Road
12Warm Bodies$138,377-8%1,930-714$72$62,559,3845Lionsgate / Summit
13Beautiful Creatures (2013)$66,461-7%1,075-1875$62$18,839,8853Warner Bros.

Limited (100 — 999)

#TitleThu, Mar. 7 2013LocationsAvg.TotalWks.Dist.
1Quartet$200,946-1%725369$277$11,990,8318Weinstein Company
2Life of Pi$174,365-4%62654$279$117,788,15215Fox
3Argo$144,306-6%985183$147$133,272,55821Warner Bros.
4Django Unchained$97,2493%983324$99$160,668,45210Weinstein Company
5Zero Dark Thirty$88,904-12%722-475$123$93,954,55911Sony / Columbia
6Lincoln$80,821-5%652-223$124$180,403,93117Disney / DreamWorks
7Hansel and Gretel: Witch Hunters$50,364-10%601-824$84$54,322,9176Paramount
8Les Miserables (2012)$47,520-4%352-110$135$147,828,76510Universal
9The Hobbit: An Unexpected Journey$22,9798%210-178$109$301,495,99712Warner Bros. / New Line
10Mama$20,115-9%447-716$45$70,964,1807Universal
11Jack Reacher$18,702-1%225125$83$79,757,46811Paramount
12Bless Me, Ultima$18,1175%183-80$99$1,330,7992Arenas Entertainment
13Rise of The Guardians$17,6945%295-10$60$102,454,92415Paramount / DreamWorks
14The Impossible$15,866-5%151-122$105$18,388,39111Lionsgate / Summit
15Parental Guidance$14,814-1%258-123$57$76,119,43910Fox
16Gangster Squad$11,8597%138-64$86$45,799,7568Warner Bros.
17The Guilt Trip$8,8855%133-53$67$37,134,21511Paramount
18Kai Po Che$8,198-26%104-6$79$918,9192UTV Motion Pictures
19The Twilight Saga: Breaking Dawn - Part 2$6,3935%180-43$36$292,324,73716Lionsgate / Summit

Platform (1 — 99)

#TitleThu, Mar. 7 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$143,627--69--$2,082$143,6270Gathr Films
2Stoker$11,595-9%7--$1,656$214,4881Fox Searchlight
3To the Arctic 3D$10,588-6%520$204$11,519,40546Warner Bros. / IMAX
4Hyde Park on Hudson$7,139-26%38-27$188$6,251,21713Focus
5The Lost Medallion: The Adventures of Billy Stone$5,349-17%68--$79$167,1751Methinx Entertainment
6Bullet to the Head$4,298-4%86-19$50$9,472,1625Warner Bros.
7Broken City$3,6601%69-29$53$19,655,4747Fox
8Born to Be Wild 3D$3,291-20%300$110$22,098,812100Warner Bros. / IMAX
9Parker$3,11324%51-161$61$17,453,9536FilmDistrict
10Stand Up Guys$2,64020%17-24$155$3,310,0315Lionsgate / Roadside
11Camp (2013)$1,49690%21$748$19,0812Freestyle Releasing
12The Sweeney$1,193-10%11--$108$25,5721eOne Films US
13Escape Fire: The Fight To Rescue American Healthcare$1,150--10$1,150$97,20222Roadside Attractions
14A Late Quartet$1,10646%6-1$184$1,554,69418Entertainment One / RKO
15Movie 43$411-2%17-4$24$8,810,6466Relativity Media