Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Thu, Mar. 7 2013

Wide (1000+)

#TitleThu, Mar. 7 2013LocationsAvg.TotalWks.Dist.
1Jack the Giant Slayer$1,290,409-16%3,525--$366$33,791,3691Warner Bros. / New Line
221 And Over$683,078-2%2,771--$247$11,783,9751Relativity Media
3Identity Thief$662,150-2%3,2308$205$110,210,8854Universal
4Snitch (2013)$516,841-4%2,5110$206$26,755,1272Lionsgate / Summit
5Safe Haven$500,6872%2,951-272$170$59,084,0973Relativity Media
6Silver Linings Playbook$404,532-7%1,836-176$220$117,004,34216Weinstein Company
7Escape From Planet Earth$360,826-3%3,110-243$116$44,625,1823Weinstein Company
8A Good Day to Die Hard$350,215-7%2,589-966$135$61,246,4013Fox
9The Last Exorcism Part II$265,416-2%2,700--$98$8,962,5991CBS Films
10Dark Skies$207,590-7%2,3130$90$14,310,1272Weinstein / Dimension
11Side Effects (2013)$145,968-7%1,112-958$131$28,701,6704Open Road
12Warm Bodies$138,377-8%1,930-714$72$62,559,3845Lionsgate / Summit
13Beautiful Creatures (2013)$66,461-7%1,075-1875$62$18,839,8853Warner Bros.

Limited (100 — 999)

#TitleThu, Mar. 7 2013LocationsAvg.TotalWks.Dist.
1Quartet$200,946-1%725369$277$11,990,8318Weinstein Company
2Life of Pi$174,365-4%62654$279$117,788,15215Fox
3Argo$144,306-6%985183$147$133,272,55821Warner Bros.
4Django Unchained$97,2493%983324$99$160,668,45210Weinstein Company
5Zero Dark Thirty$88,904-12%722-475$123$93,954,55911Sony / Columbia
6Lincoln$80,821-5%652-223$124$180,403,93117Disney / DreamWorks
7Hansel and Gretel: Witch Hunters$50,364-10%601-824$84$54,322,9176Paramount
8Les Miserables (2012)$47,520-4%352-110$135$147,828,76510Universal
9The Hobbit: An Unexpected Journey$22,9798%210-178$109$301,495,99712Warner Bros. / New Line
10Mama$20,115-9%447-716$45$70,964,1807Universal
11Jack Reacher$18,702-1%225125$83$79,757,46811Paramount
12Bless Me, Ultima$18,1175%183-80$99$1,330,7992Arenas Entertainment
13Rise of The Guardians$17,6945%295-10$60$102,454,92415Paramount / DreamWorks
14The Impossible$15,866-5%151-122$105$18,388,39111Lionsgate / Summit
15Parental Guidance$14,814-1%258-123$57$76,119,43910Fox
16Gangster Squad$11,8597%138-64$86$45,799,7568Warner Bros.
17The Guilt Trip$8,8855%133-53$67$37,134,21511Paramount
18Kai Po Che$8,198-26%104-6$79$918,9192UTV Motion Pictures
19The Twilight Saga: Breaking Dawn - Part 2$6,3935%180-43$36$292,324,73716Lionsgate / Summit

Platform (1 — 99)

#TitleThu, Mar. 7 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$143,627--69--$2,082$143,6270Gathr Films
2Stoker$11,595-9%7--$1,656$214,4881Fox Searchlight
3To the Arctic 3D$10,588-6%520$204$11,519,40546Warner Bros. / IMAX
4Hyde Park on Hudson$7,139-26%38-27$188$6,251,21713Focus
5The Lost Medallion: The Adventures of Billy Stone$5,349-17%68--$79$167,1751Methinx Entertainment
6Bullet to the Head$4,298-4%86-19$50$9,472,1625Warner Bros.
7Broken City$3,6601%69-29$53$19,655,4747Fox
8Born to Be Wild 3D$3,291-20%300$110$22,098,812100Warner Bros. / IMAX
9Parker$3,11324%51-161$61$17,453,9536FilmDistrict
10Stand Up Guys$2,64020%17-24$155$3,310,0315Lionsgate / Roadside
11Camp (2013)$1,49690%21$748$19,0812Freestyle Releasing
12The Sweeney$1,193-10%11--$108$25,5721eOne Films US
13Escape Fire: The Fight To Rescue American Healthcare$1,150--10$1,150$97,20222Roadside Attractions
14A Late Quartet$1,10646%6-1$184$1,554,69418Entertainment One / RKO
15Movie 43$411-2%17-4$24$8,810,6466Relativity Media