Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Thu, Mar. 7 2013

Wide (1000+)

#TitleThu, Mar. 7 2013LocationsAvg.TotalWks.Dist.
1Jack the Giant Slayer$1,290,409-16%3,525--$366$33,791,3691Warner Bros. / New Line
221 And Over$683,078-2%2,771--$247$11,783,9751Relativity Media
3Identity Thief$662,150-2%3,2308$205$110,210,8854Universal
4Snitch (2013)$516,841-4%2,5110$206$26,755,1272Lionsgate / Summit
5Safe Haven$500,6872%2,951-272$170$59,084,0973Relativity Media
6Silver Linings Playbook$404,532-7%1,836-176$220$117,004,34216Weinstein Company
7Escape From Planet Earth$360,826-3%3,110-243$116$44,625,1823Weinstein Company
8A Good Day to Die Hard$350,215-7%2,589-966$135$61,246,4013Fox
9The Last Exorcism Part II$265,416-2%2,700--$98$8,962,5991CBS Films
10Dark Skies$207,590-7%2,3130$90$14,310,1272Weinstein / Dimension
11Side Effects (2013)$145,968-7%1,112-958$131$28,701,6704Open Road
12Warm Bodies$138,377-8%1,930-714$72$62,559,3845Lionsgate / Summit
13Beautiful Creatures (2013)$66,461-7%1,075-1875$62$18,839,8853Warner Bros.

Limited (100 — 999)

#TitleThu, Mar. 7 2013LocationsAvg.TotalWks.Dist.
1Quartet$200,946-1%725369$277$11,990,8318Weinstein Company
2Life of Pi$174,365-4%62654$279$117,788,15215Fox
3Argo$144,306-6%985183$147$133,272,55821Warner Bros.
4Django Unchained$97,2493%983324$99$160,668,45210Weinstein Company
5Zero Dark Thirty$88,904-12%722-475$123$93,954,55911Sony / Columbia
6Lincoln$80,821-5%652-223$124$180,403,93117Disney / DreamWorks
7Hansel and Gretel: Witch Hunters$50,364-10%601-824$84$54,322,9176Paramount
8Les Miserables (2012)$47,520-4%352-110$135$147,828,76510Universal
9The Hobbit: An Unexpected Journey$22,9798%210-178$109$301,495,99712Warner Bros. / New Line
10Mama$20,115-9%447-716$45$70,964,1807Universal
11Jack Reacher$18,702-1%225125$83$79,757,46811Paramount
12Bless Me, Ultima$18,1175%183-80$99$1,330,7992Arenas Entertainment
13Rise of The Guardians$17,6945%295-10$60$102,454,92415Paramount / DreamWorks
14The Impossible$15,866-5%151-122$105$18,388,39111Lionsgate / Summit
15Parental Guidance$14,814-1%258-123$57$76,119,43910Fox
16Gangster Squad$11,8597%138-64$86$45,799,7568Warner Bros.
17The Guilt Trip$8,8855%133-53$67$37,134,21511Paramount
18Kai Po Che$8,198-26%104-6$79$918,9192UTV Motion Pictures
19The Twilight Saga: Breaking Dawn - Part 2$6,3935%180-43$36$292,324,73716Lionsgate / Summit

Platform (1 — 99)

#TitleThu, Mar. 7 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$143,627--69--$2,082$143,6270Gathr Films
2Stoker$11,595-9%7--$1,656$214,4881Fox Searchlight
3To the Arctic 3D$10,588-6%520$204$11,519,40546Warner Bros. / IMAX
4Hyde Park on Hudson$7,139-26%38-27$188$6,251,21713Focus
5The Lost Medallion: The Adventures of Billy Stone$5,349-17%68--$79$167,1751Methinx Entertainment
6Bullet to the Head$4,298-4%86-19$50$9,472,1625Warner Bros.
7Broken City$3,6601%69-29$53$19,655,4747Fox
8Born to Be Wild 3D$3,291-20%300$110$22,098,812100Warner Bros. / IMAX
9Parker$3,11324%51-161$61$17,453,9536FilmDistrict
10Stand Up Guys$2,64020%17-24$155$3,310,0315Lionsgate / Roadside
11Camp (2013)$1,49690%21$748$19,0812Freestyle Releasing
12The Sweeney$1,193-10%11--$108$25,5721eOne Films US
13Escape Fire: The Fight To Rescue American Healthcare$1,150--10$1,150$97,20222Roadside Attractions
14A Late Quartet$1,10646%6-1$184$1,554,69418Entertainment One / RKO
15Movie 43$411-2%17-4$24$8,810,6466Relativity Media