Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Wed, Mar. 13 2013

Wide (1000+)

#TitleWed, Mar. 13 2013LocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$5,134,381-28%3,912--$1,312$97,674,8501Disney
2Jack the Giant Slayer$927,433-26%3,5250$263$46,741,2592Warner Bros. / New Line
3Identity Thief$630,420-19%3,002-228$210$118,541,4355Universal
421 And Over$537,448-26%2,7710$194$18,713,2002Relativity Media
5Escape From Planet Earth$473,285-20%2,549-561$186$49,332,3104Weinstein Company
6Snitch (2013)$446,932-21%2,340-171$191$33,308,0983Lionsgate / Summit
7Dead Man Down$418,801-30%2,188--$191$6,857,8841FilmDistrict
8Safe Haven$378,441-23%2,541-410$149$64,048,2744Relativity Media
9Silver Linings Playbook$329,690-23%1,727-109$191$121,684,73317Weinstein Company
10The Last Exorcism Part II$225,148-21%2,7000$83$12,882,6422CBS Films
11A Good Day to Die Hard$218,291-24%1,725-864$127$64,089,6224Fox
12Dark Skies$126,695-16%1,505-808$84$15,972,0493Weinstein / Dimension
13Warm Bodies$103,152-11%1,052-878$98$63,902,9376Lionsgate / Summit

Limited (100 — 999)

#TitleWed, Mar. 13 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$170,304-29%67145$254$119,937,62516Fox
2Quartet$153,130-27%715-10$214$13,742,9819Weinstein Company
3Emperor$89,755-25%261--$344$1,319,3791Roadside Attractions
4Side Effects (2013)$88,064-23%602-510$146$29,849,5555Open Road
5Argo$87,423-26%741-244$118$134,575,89022Warner Bros.
6Zero Dark Thirty$59,415-19%522-200$114$94,822,54812Sony / Columbia
7The Hobbit: An Unexpected Journey$47,663-13%337127$141$302,023,69713Warner Bros. / New Line
8Django Unchained$45,794-24%336-647$136$161,253,13811Weinstein Company
9Lincoln$41,424-22%432-220$96$180,966,86018Disney / DreamWorks
10Rise of The Guardians$37,475-7%275-20$136$102,792,64416Paramount / DreamWorks
11Les Miserables (2012)$34,320-17%286-66$120$148,243,47011Universal
12Parental Guidance$25,476-16%219-39$116$76,363,44211Fox
13Beautiful Creatures (2013)$21,053-2%281-794$75$19,080,0804Warner Bros.
14Hansel and Gretel: Witch Hunters$20,092-23%225-376$89$54,559,2907Paramount
15Jack Reacher$14,819-8%194-31$76$79,938,34412Paramount
16Mama$13,919-19%214-233$65$71,165,3008Universal
17The Impossible$11,175-12%114-37$98$18,519,66412Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Mar. 13 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$21,324-20%13--$1,640$322,5011Gathr Films
2To the Arctic 3D$18,658-3%520$359$11,615,55547Warner Bros. / IMAX
3Stoker$12,476-20%1710$734$367,5972Fox Searchlight
4Born to Be Wild 3D$12,3689%300$412$22,154,824101Warner Bros. / IMAX
5Gangster Squad$7,717-5%90-48$86$45,879,7899Warner Bros.
6Hyde Park on Hudson$7,4590%391$191$6,307,17314Focus
7Bless Me, Ultima$7,154-12%52-131$138$1,409,2983Arenas Entertainment
8Kai Po Che$6,068-23%71-33$85$1,032,0033UTV Motion Pictures
9The Lost Medallion: The Adventures of Billy Stone$5,524-14%56-12$99$252,0452Methinx Entertainment
10Movie 43$2,885-1%6346$46$8,837,4487Relativity Media
11Le Petit Soldat (2013 re-issue)$2,279-11%1--$2,279$13,2841Rialto Pictures
12Parker$1,975-20%34-17$58$17,476,3407FilmDistrict
13Camp (2013)$1,743-5%42$436$37,8173Freestyle Releasing
14Bullet to the Head$1,343-20%34-52$40$9,488,2346Warner Bros.
15Broken City$1,156-27%24-45$48$19,670,1338Fox
16A Late Quartet$37780%71$54$1,562,30019Entertainment One / RKO
17The Sweeney$82-27%1-10$82$26,5812eOne Films US
18Escape Fire: The Fight To Rescue American Healthcare$12-33%1--$12$97,35823Roadside Attractions