Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Fri, Mar. 15 2013

Wide (1000+)

#TitleFri, Mar. 15 2013LocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$11,384,147122%3,9120$2,910$114,187,7712Disney
2The Call$6,180,553--2,507--$2,465$6,180,5531Sony / TriStar
3The Incredible Burt Wonderstone$3,708,678--3,160--$1,174$3,708,6781Warner Bros. / New Line
4Jack the Giant Slayer$1,760,42985%3,357-168$524$49,453,8023Warner Bros. / New Line
5Identity Thief$1,349,950109%2,842-160$475$120,536,8156Universal
6Snitch (2013)$1,046,460133%2,35313$445$34,803,7374Lionsgate / Summit
721 And Over$944,97376%2,424-347$390$20,193,7463Relativity Media
8Safe Haven$847,704107%2,206-335$384$65,305,5145Relativity Media
9Silver Linings Playbook$751,830120%1,602-125$469$122,778,00918Weinstein Company
10Dead Man Down$637,82464%2,1880$292$7,885,1642FilmDistrict
11Escape From Planet Earth$629,49924%2,211-338$285$50,468,0805Weinstein Company
12The Last Exorcism Part II$450,572103%1,575-1125$286$13,555,6763CBS Films
13A Good Day to Die Hard$335,91950%1,117-608$301$64,650,0665Fox

Limited (100 — 999)

#TitleFri, Mar. 15 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$328,78380%646-25$509$120,448,91717Fox
2Quartet$265,31372%688-27$386$14,162,20510Weinstein Company
3Dark Skies$188,46044%703-802$268$16,290,9714Weinstein / Dimension
4Warm Bodies$185,71872%659-393$282$64,196,6287Lionsgate / Summit
5Emperor$183,452119%31150$590$1,586,5152Roadside Attractions
6Side Effects (2013)$149,20266%402-200$371$30,088,4156Open Road
7Argo$142,75653%540-201$264$134,811,80023Warner Bros.
8Zero Dark Thirty$120,273100%450-72$267$95,002,99613Sony / Columbia
9Lincoln$109,643140%46634$235$181,122,22919Disney / DreamWorks
10The Hobbit: An Unexpected Journey$87,23869%305-32$286$302,162,44114Warner Bros. / New Line
11Django Unchained$84,69879%266-70$318$161,385,22512Weinstein Company
12Les Miserables (2012)$54,22541%241-45$225$148,336,20012Universal
13Parental Guidance$52,07390%2223$235$76,442,96812Fox
14Rise of The Guardians$50,65632%213-62$238$102,881,69217Paramount / DreamWorks
15Mama$45,900166%204-10$225$71,228,4259Universal
16Hansel and Gretel: Witch Hunters$28,80534%130-95$222$54,609,6498Paramount
17The Impossible$25,466134%105-9$243$18,556,02713Lionsgate / Summit
18Jack Reacher$25,11659%130-64$193$79,979,22913Paramount
19Beautiful Creatures (2013)$22,0623%125-156$176$19,123,5475Warner Bros.

Platform (1 — 99)

#TitleFri, Mar. 15 2013LocationsAvg.TotalWks.Dist.
1Stoker$81,233515%9477$864$462,0293Fox Searchlight
2To the Arctic 3D$23,11134%520$444$11,655,92148Warner Bros. / IMAX
3The Lost Medallion: The Adventures of Billy Stone$18,153251%45-11$403$275,3683Methinx Entertainment
4Born to Be Wild 3D$17,20937%300$574$22,184,621102Warner Bros. / IMAX
5Parker$16,7171003%9258$182$17,494,5738FilmDistrict
6Camp (2013)$14,201947%1511$947$53,3734Freestyle Releasing
7Kai Po Che$12,840197%42-29$306$1,049,1594UTV Motion Pictures
8Bless Me, Ultima$12,07150%45-7$268$1,429,4034Arenas Entertainment
9Gangster Squad$10,52344%50-40$210$45,897,62110Warner Bros.
10From Up on Poppy Hill$9,642--2--$4,821$9,6421GKIDS
11Hyde Park on Hudson$6,316-12%31-8$204$6,320,63315Focus