Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Wed, Mar. 20 2013

Wide (1000+)

#TitleWed, Mar. 20 2013LocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$2,692,504-18%3,9120$688$152,945,9402Disney
2The Call$1,170,623-25%2,507--$467$21,102,2891Sony / TriStar
3The Incredible Burt Wonderstone$671,181-25%3,160--$212$12,486,9051Warner Bros. / New Line
4Jack the Giant Slayer$501,199-19%3,357-168$149$55,616,1253Warner Bros. / New Line
5Identity Thief$396,990-10%2,842-160$140$124,799,6506Universal
621 And Over$288,024-19%2,424-347$119$22,856,9793Relativity Media
7Snitch (2013)$278,625-15%2,35313$118$38,132,9114Lionsgate / Summit
8Silver Linings Playbook$270,057-4%1,602-125$169$125,339,82018Weinstein Company
9Dead Man Down$233,154-18%2,1880$107$10,117,3582FilmDistrict
10Safe Haven$213,842-10%2,206-335$97$67,558,4955Relativity Media
11Escape From Planet Earth$174,443-13%2,211-338$79$52,715,3815Weinstein Company
12A Good Day to Die Hard$123,325-4%1,117-608$110$65,827,3485Fox
13The Last Exorcism Part II$74,699-15%1,575-1125$47$14,623,7893CBS Films

Limited (100 — 999)

#TitleWed, Mar. 20 2013LocationsAvg.TotalWks.Dist.
1Quartet$138,3013%688-27$201$15,210,92810Weinstein Company
2Life of Pi$123,676-15%646-25$191$121,720,45017Fox
3Emperor$78,111-1%31150$251$2,253,4712Roadside Attractions
4Side Effects (2013)$60,280-11%402-200$150$30,659,8736Open Road
5Argo$50,441-7%540-201$93$135,334,28023Warner Bros.
6Warm Bodies$49,255-6%659-393$75$64,731,1927Lionsgate / Summit
7Lincoln$46,679-10%46634$100$181,548,49119Disney / DreamWorks
8Dark Skies$42,336-18%703-802$60$16,786,4294Weinstein / Dimension
9Zero Dark Thirty$41,424-8%450-72$92$95,440,19513Sony / Columbia
10Django Unchained$35,586-11%266-70$134$161,692,19412Weinstein Company
11The Hobbit: An Unexpected Journey$31,509-4%305-32$103$302,485,95814Warner Bros. / New Line
12Les Miserables (2012)$24,220-4%241-45$100$148,549,50512Universal
13Rise of The Guardians$16,257-11%213-62$76$103,055,09517Paramount / DreamWorks
14Parental Guidance$14,016-10%2223$63$76,586,07312Fox
15Mama$12,140-9%204-10$60$71,364,0809Universal
16The Impossible$11,921-7%105-9$114$18,646,96713Lionsgate / Summit
17Hansel and Gretel: Witch Hunters$11,181-13%130-95$86$54,713,1748Paramount
18Jack Reacher$9,171-9%130-64$71$80,061,78713Paramount
19Beautiful Creatures (2013)$7,630-14%125-156$61$19,197,5105Warner Bros.

Platform (1 — 99)

#TitleWed, Mar. 20 2013LocationsAvg.TotalWks.Dist.
1Stoker$30,785-23%9477$328$744,3083Fox Searchlight
2To the Arctic 3D$10,366-32%520$199$11,720,65048Warner Bros. / IMAX
3Born to Be Wild 3D$8,54461%300$285$22,227,548102Warner Bros. / IMAX
4Bless Me, Ultima$7,24524%45-7$161$1,484,1674Arenas Entertainment
5Parker$6,158-17%9258$67$17,556,8598FilmDistrict
6Hyde Park on Hudson$5,50529%31-8$178$6,349,16815Focus
7Gangster Squad$4,432-9%50-40$89$45,933,87310Warner Bros.
8From Up on Poppy Hill$3,4062%2--$1,703$68,2731GKIDS
9The Lost Medallion: The Adventures of Billy Stone$3,34212%45-11$74$321,2213Methinx Entertainment
10Girl Rising$2,760-82%10-3$276$409,2762Gathr Films
11Kai Po Che$2,539-2%42-29$60$1,086,8754UTV Motion Pictures
12Camp (2013)$2,35523%1511$157$71,2834Freestyle Releasing