Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Wed, Mar. 20 2013

Wide (1000+)

#TitleWed, Mar. 20 2013LocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$2,692,504-18%3,9120$688$152,945,9402Disney
2The Call$1,170,623-25%2,507--$467$21,102,2891Sony / TriStar
3The Incredible Burt Wonderstone$671,181-25%3,160--$212$12,486,9051Warner Bros. / New Line
4Jack the Giant Slayer$501,199-19%3,357-168$149$55,616,1253Warner Bros. / New Line
5Identity Thief$396,990-10%2,842-160$140$124,799,6506Universal
621 And Over$288,024-19%2,424-347$119$22,856,9793Relativity Media
7Snitch (2013)$278,625-15%2,35313$118$38,132,9114Lionsgate / Summit
8Silver Linings Playbook$270,057-4%1,602-125$169$125,339,82018Weinstein Company
9Dead Man Down$233,154-18%2,1880$107$10,117,3582FilmDistrict
10Safe Haven$213,842-10%2,206-335$97$67,558,4955Relativity Media
11Escape From Planet Earth$174,443-13%2,211-338$79$52,715,3815Weinstein Company
12A Good Day to Die Hard$123,325-4%1,117-608$110$65,827,3485Fox
13The Last Exorcism Part II$74,699-15%1,575-1125$47$14,623,7893CBS Films

Limited (100 — 999)

#TitleWed, Mar. 20 2013LocationsAvg.TotalWks.Dist.
1Quartet$138,3013%688-27$201$15,210,92810Weinstein Company
2Life of Pi$123,676-15%646-25$191$121,720,45017Fox
3Emperor$78,111-1%31150$251$2,253,4712Roadside Attractions
4Side Effects (2013)$60,280-11%402-200$150$30,659,8736Open Road
5Argo$50,441-7%540-201$93$135,334,28023Warner Bros.
6Warm Bodies$49,255-6%659-393$75$64,731,1927Lionsgate / Summit
7Lincoln$46,679-10%46634$100$181,548,49119Disney / DreamWorks
8Dark Skies$42,336-18%703-802$60$16,786,4294Weinstein / Dimension
9Zero Dark Thirty$41,424-8%450-72$92$95,440,19513Sony / Columbia
10Django Unchained$35,586-11%266-70$134$161,692,19412Weinstein Company
11The Hobbit: An Unexpected Journey$31,509-4%305-32$103$302,485,95814Warner Bros. / New Line
12Les Miserables (2012)$24,220-4%241-45$100$148,549,50512Universal
13Rise of The Guardians$16,257-11%213-62$76$103,055,09517Paramount / DreamWorks
14Parental Guidance$14,016-10%2223$63$76,586,07312Fox
15Mama$12,140-9%204-10$60$71,364,0809Universal
16The Impossible$11,921-7%105-9$114$18,646,96713Lionsgate / Summit
17Hansel and Gretel: Witch Hunters$11,181-13%130-95$86$54,713,1748Paramount
18Jack Reacher$9,171-9%130-64$71$80,061,78713Paramount
19Beautiful Creatures (2013)$7,630-14%125-156$61$19,197,5105Warner Bros.

Platform (1 — 99)

#TitleWed, Mar. 20 2013LocationsAvg.TotalWks.Dist.
1Stoker$30,785-23%9477$328$744,3083Fox Searchlight
2To the Arctic 3D$10,366-32%520$199$11,720,65048Warner Bros. / IMAX
3Born to Be Wild 3D$8,54461%300$285$22,227,548102Warner Bros. / IMAX
4Bless Me, Ultima$7,24524%45-7$161$1,484,1674Arenas Entertainment
5Parker$6,158-17%9258$67$17,556,8598FilmDistrict
6Hyde Park on Hudson$5,50529%31-8$178$6,349,16815Focus
7Gangster Squad$4,432-9%50-40$89$45,933,87310Warner Bros.
8From Up on Poppy Hill$3,4062%2--$1,703$68,2731GKIDS
9The Lost Medallion: The Adventures of Billy Stone$3,34212%45-11$74$321,2213Methinx Entertainment
10Girl Rising$2,760-82%10-3$276$409,2762Gathr Films
11Kai Po Che$2,539-2%42-29$60$1,086,8754UTV Motion Pictures
12Camp (2013)$2,35523%1511$157$71,2834Freestyle Releasing