Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sun, Mar. 24 2013

Wide (1000+)

#TitleSun, Mar. 24 2013LocationsAvg.TotalWks.Dist.
1The Croods$13,013,520-31%4,046--$3,216$43,639,7361Fox / DreamWorks Animation
2Olympus Has Fallen$7,900,604-36%3,098--$2,550$30,373,7941FilmDistrict
3Oz: The Great and Powerful$6,187,651-36%3,805-107$1,626$177,097,0903Disney
4The Call$2,305,474-41%2,5070$920$31,105,0562Sony / TriStar
5Admission$1,390,456-49%2,160--$644$6,154,9841Focus
6The Incredible Burt Wonderstone$1,087,142-43%3,1600$344$17,411,8182Warner Bros. / New Line
7Jack the Giant Slayer$845,682-36%2,560-797$330$59,036,3844Warner Bros. / New Line
8Identity Thief$617,310-49%2,166-676$285$127,770,3007Universal
9Snitch (2013)$481,495-45%1,807-546$266$40,297,7495Lionsgate / Summit
10Silver Linings Playbook$382,839-50%1,044-558$367$127,163,61419Weinstein Company
1121 And Over$250,536-42%1,134-1290$221$24,163,8414Relativity Media
12Safe Haven$244,577-53%1,279-927$191$68,918,0096Relativity Media
13Escape From Planet Earth$152,979-27%1,494-717$102$53,354,8996Weinstein Company

Limited (100 — 999)

#TitleSun, Mar. 24 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$210,290-36%489-157$430$122,546,76818Fox
2Quartet$159,625-40%425-263$376$15,914,27211Weinstein Company
3Stoker$98,704-36%275181$359$1,124,6514Fox Searchlight
4A Good Day to Die Hard$90,467-38%448-669$202$66,260,7316Fox
5Dead Man Down$89,279-32%612-1576$146$10,611,9583FilmDistrict
6Django Unchained$80,980-36%29630$274$162,007,43513Weinstein Company
7Emperor$79,873-35%237-74$337$2,600,7323Roadside Attractions
8Side Effects (2013)$71,129-44%225-177$316$30,980,6737Open Road
9The Last Exorcism Part II$64,888-59%455-1120$143$15,009,4744CBS Films
10Hansel and Gretel: Witch Hunters$63,832-30%20979$305$54,931,8069Paramount
11Warm Bodies$56,647-47%299-360$189$65,019,0078Lionsgate / Summit
12The Hobbit: An Unexpected Journey$47,493-42%235-70$202$302,695,93815Warner Bros. / New Line
13Dark Skies$40,178-54%205-498$196$17,015,4975Weinstein / Dimension
14InAPPropriate Comedy$39,772-32%275--$145$156,4141Freestyle Releasing
15Zero Dark Thirty$35,953-44%215-235$167$95,614,94914Sony / Columbia
16Argo$35,117-50%185-355$190$135,519,14524Warner Bros.
17Rise of The Guardians$32,271-30%162-51$199$103,174,22018Paramount / DreamWorks
18Parental Guidance$30,026-52%185-37$162$76,736,12613Fox
19Beautiful Creatures (2013)$26,860-39%18863$143$19,304,5506Warner Bros.
20Mama$26,025-37%130-74$200$71,470,86510Universal
21Les Miserables (2012)$25,155-43%129-112$195$148,673,16513Universal
22The Impossible$20,323-40%12318$165$18,736,34514Lionsgate / Summit

Platform (1 — 99)

#TitleSun, Mar. 24 2013LocationsAvg.TotalWks.Dist.
1From Up on Poppy Hill$20,220-17%64$3,370$131,9262GKIDS
2To the Arctic 3D$14,227-21%520$274$11,783,18149Warner Bros. / IMAX
3The Sapphires$11,286-39%4--$2,822$38,3721Weinstein Company
4Gangster Squad$8,897-26%500$178$45,968,22411Warner Bros.
5Bless Me, Ultima$8,089-12%21-24$385$1,513,4625Arenas Entertainment
6Parker$7,374-25%55-37$134$17,586,9269FilmDistrict
7Born to Be Wild 3D$6,993-46%300$233$22,268,994103Warner Bros. / IMAX
8The Lost Medallion: The Adventures of Billy Stone$5,947-35%28-17$212$347,6944Methinx Entertainment
9Camp (2013)$5,22027%172$307$89,6915Freestyle Releasing
10Girl Rising$4,61082%3--$1,537$435,0263Gathr Films
11Starbuck$4,329-38%3--$1,443$3,470,5551eOne Films US
12Hyde Park on Hudson$4,039-29%20-11$202$6,367,78016Focus
13Kai Po Che$3,830-53%18-24$213$1,105,5595UTV Motion Pictures
14A Resurrection$2,050-25%17--$121$10,7301Archstone Distribution
15Rangrezz$1,174-27%11--$107$4,3181UTV Motion Pictures