'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Wed, Mar. 27 2013

Wide (1000+)

#TitleWed, Mar. 27 2013LocationsAvg.TotalWks.Dist.
1The Croods$4,227,300-16%4,046--$1,045$57,093,2841Fox / DreamWorks Animation
2Olympus Has Fallen$2,215,685-28%3,098--$715$38,419,1331FilmDistrict
3Oz: The Great and Powerful$2,158,594-20%3,805-107$567$184,206,5243Disney
4The Call$794,230-24%2,5070$317$33,775,0372Sony / TriStar
6Spring Breakers$464,051-16%1,104--$420$6,822,3572A24
7The Incredible Burt Wonderstone$433,134-22%3,1600$137$18,865,4002Warner Bros. / New Line
8Jack the Giant Slayer$301,259-28%2,560-797$118$60,092,1164Warner Bros. / New Line
9Identity Thief$249,090-18%2,166-676$115$128,582,5507Universal
10Silver Linings Playbook$154,601-14%1,044-558$148$127,646,01019Weinstein Company
11Snitch (2013)$136,804-32%1,807-546$76$40,813,6195Lionsgate / Summit
12Safe Haven$118,558-19%1,279-927$93$69,298,0566Relativity Media
1321 And Over$100,530-33%1,134-1290$89$24,541,7964Relativity Media
14Escape From Planet Earth$80,808-13%1,494-717$54$53,607,4856Weinstein Company

Limited (100 — 999)

#TitleWed, Mar. 27 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$82,898-20%489-157$170$122,813,77018Fox
2Quartet$78,548-11%425-263$185$16,145,88511Weinstein Company
3Stoker$41,643-17%275181$151$1,256,3364Fox Searchlight
4Emperor$37,065-9%237-74$156$2,711,8993Roadside Attractions
5Side Effects (2013)$32,775-4%225-177$146$31,076,0407Open Road
6Django Unchained$31,521-17%29630$106$162,110,34113Weinstein Company
7A Good Day to Die Hard$31,021-31%448-669$69$66,369,6786Fox
8Dead Man Down$28,014-30%612-1576$46$10,715,2273FilmDistrict
9Warm Bodies$26,5710%299-360$89$65,099,7958Lionsgate / Summit
10Hansel and Gretel: Witch Hunters$23,240-19%20979$111$55,009,0419Paramount
11Argo$20,31031%185-355$110$135,569,15024Warner Bros.
12The Hobbit: An Unexpected Journey$18,517-19%235-70$79$302,757,02415Warner Bros. / New Line
13The Last Exorcism Part II$18,189-23%455-1120$40$15,076,6844CBS Films
14Parental Guidance$17,556-15%185-37$95$76,788,65013Fox
15InAPPropriate Comedy$14,841-29%275--$54$212,1191Freestyle Releasing
16Rise of The Guardians$13,629-15%162-51$84$103,215,57518Paramount / DreamWorks
17Dark Skies$12,489-27%205-498$61$17,060,8435Weinstein / Dimension
18Les Miserables (2012)$12,255-5%129-112$95$148,708,00013Universal
19Beautiful Creatures (2013)$11,532-17%18863$61$19,342,6736Warner Bros.
21The Impossible$9,015-11%12318$73$18,763,96514Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Mar. 27 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$18,719-9%520$360$11,833,09849Warner Bros. / IMAX
2Girl Rising$15,940-17%7-3$2,277$476,5103Gathr Films
3Born to Be Wild 3D$12,59116%300$420$22,299,445103Warner Bros. / IMAX
4From Up on Poppy Hill$7,9841%64$1,331$154,9032GKIDS
5The Sapphires$4,16614%4--$1,042$50,0791Weinstein Company
6The Lost Medallion: The Adventures of Billy Stone$3,60327%28-17$129$357,0444Methinx Entertainment
7Bless Me, Ultima$2,9936%21-24$143$1,522,1505Arenas Entertainment
8Gangster Squad$2,5357%500$51$45,975,03711Warner Bros.
9Hyde Park on Hudson$2,48724%20-11$124$6,373,71916Focus
11Camp (2013)$1,880-30%172$111$96,5105Freestyle Releasing
12Starbuck$1,78414%3--$595$3,475,4251eOne Films US
13Kai Po Che$1,121-2%18-24$62$1,108,6685UTV Motion Pictures
14Rangrezz$47125%11--$43$5,5321UTV Motion Pictures
15Escape Fire: The Fight To Rescue American Healthcare$120--1--$120$98,75625Roadside Attractions