Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Mar. 27 2013

Wide (1000+)

#TitleWed, Mar. 27 2013LocationsAvg.TotalWks.Dist.
1The Croods$4,227,300-16%4,046--$1,045$57,093,2841Fox / DreamWorks Animation
2Olympus Has Fallen$2,215,685-28%3,098--$715$38,419,1331FilmDistrict
3Oz: The Great and Powerful$2,158,594-20%3,805-107$567$184,206,5243Disney
4The Call$794,230-24%2,5070$317$33,775,0372Sony / TriStar
5Admission$560,498-20%2,160--$259$7,924,6061Focus
6Spring Breakers$464,051-16%1,104--$420$6,822,3572A24
7The Incredible Burt Wonderstone$433,134-22%3,1600$137$18,865,4002Warner Bros. / New Line
8Jack the Giant Slayer$301,259-28%2,560-797$118$60,092,1164Warner Bros. / New Line
9Identity Thief$249,090-18%2,166-676$115$128,582,5507Universal
10Silver Linings Playbook$154,601-14%1,044-558$148$127,646,01019Weinstein Company
11Snitch (2013)$136,804-32%1,807-546$76$40,813,6195Lionsgate / Summit
12Safe Haven$118,558-19%1,279-927$93$69,298,0566Relativity Media
1321 And Over$100,530-33%1,134-1290$89$24,541,7964Relativity Media
14Escape From Planet Earth$80,808-13%1,494-717$54$53,607,4856Weinstein Company

Limited (100 — 999)

#TitleWed, Mar. 27 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$82,898-20%489-157$170$122,813,77018Fox
2Quartet$78,548-11%425-263$185$16,145,88511Weinstein Company
3Stoker$41,643-17%275181$151$1,256,3364Fox Searchlight
4Emperor$37,065-9%237-74$156$2,711,8993Roadside Attractions
5Side Effects (2013)$32,775-4%225-177$146$31,076,0407Open Road
6Django Unchained$31,521-17%29630$106$162,110,34113Weinstein Company
7A Good Day to Die Hard$31,021-31%448-669$69$66,369,6786Fox
8Dead Man Down$28,014-30%612-1576$46$10,715,2273FilmDistrict
9Warm Bodies$26,5710%299-360$89$65,099,7958Lionsgate / Summit
10Hansel and Gretel: Witch Hunters$23,240-19%20979$111$55,009,0419Paramount
11Argo$20,31031%185-355$110$135,569,15024Warner Bros.
12The Hobbit: An Unexpected Journey$18,517-19%235-70$79$302,757,02415Warner Bros. / New Line
13The Last Exorcism Part II$18,189-23%455-1120$40$15,076,6844CBS Films
14Parental Guidance$17,556-15%185-37$95$76,788,65013Fox
15InAPPropriate Comedy$14,841-29%275--$54$212,1191Freestyle Releasing
16Rise of The Guardians$13,629-15%162-51$84$103,215,57518Paramount / DreamWorks
17Dark Skies$12,489-27%205-498$61$17,060,8435Weinstein / Dimension
18Les Miserables (2012)$12,255-5%129-112$95$148,708,00013Universal
19Beautiful Creatures (2013)$11,532-17%18863$61$19,342,6736Warner Bros.
20Mama$9,750-6%130-74$75$71,501,43010Universal
21The Impossible$9,015-11%12318$73$18,763,96514Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Mar. 27 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$18,719-9%520$360$11,833,09849Warner Bros. / IMAX
2Girl Rising$15,940-17%7-3$2,277$476,5103Gathr Films
3Born to Be Wild 3D$12,59116%300$420$22,299,445103Warner Bros. / IMAX
4From Up on Poppy Hill$7,9841%64$1,331$154,9032GKIDS
5The Sapphires$4,16614%4--$1,042$50,0791Weinstein Company
6The Lost Medallion: The Adventures of Billy Stone$3,60327%28-17$129$357,0444Methinx Entertainment
7Bless Me, Ultima$2,9936%21-24$143$1,522,1505Arenas Entertainment
8Gangster Squad$2,5357%500$51$45,975,03711Warner Bros.
9Hyde Park on Hudson$2,48724%20-11$124$6,373,71916Focus
10Parker$2,024-24%55-37$37$17,594,0629FilmDistrict
11Camp (2013)$1,880-30%172$111$96,5105Freestyle Releasing
12Starbuck$1,78414%3--$595$3,475,4251eOne Films US
13Kai Po Che$1,121-2%18-24$62$1,108,6685UTV Motion Pictures
14Rangrezz$47125%11--$43$5,5321UTV Motion Pictures
15Escape Fire: The Fight To Rescue American Healthcare$120--1--$120$98,75625Roadside Attractions