Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Mar. 28 2013

Wide (1000+)

#TitleThu, Mar. 28 2013LocationsAvg.TotalWks.Dist.
1G.I. Joe: Retaliation$10,506,875--3,719--$2,825$10,506,8750Paramount
2The Croods$5,088,79320%4,046--$1,258$62,182,0771Fox / DreamWorks Animation
3Oz: The Great and Powerful$2,465,87614%3,805-107$648$186,672,4003Disney
4Olympus Has Fallen$2,323,5365%3,098--$750$40,742,6691FilmDistrict
5The Call$905,17914%2,5070$361$34,680,2162Sony / TriStar
6Admission$584,2724%2,160--$270$8,508,8781Focus
7Spring Breakers$477,9323%1,104--$433$7,300,2892A24
8The Incredible Burt Wonderstone$421,221-3%3,1600$133$19,286,6212Warner Bros. / New Line
9Jack the Giant Slayer$288,206-4%2,560-797$113$60,380,3224Warner Bros. / New Line
10Identity Thief$235,340-6%2,166-676$109$128,817,8907Universal
11Silver Linings Playbook$165,6267%1,044-558$159$127,811,63619Weinstein Company
12Safe Haven$125,6266%1,279-927$98$69,423,6826Relativity Media
1321 And Over$107,5167%1,134-1290$95$24,649,3124Relativity Media
14Snitch (2013)$95,783-30%1,807-546$53$40,909,4025Lionsgate / Summit
15Escape From Planet Earth$84,4945%1,494-717$57$53,691,9796Weinstein Company

Limited (100 — 999)

#TitleThu, Mar. 28 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$80,095-3%489-157$164$122,893,86518Fox
2Quartet$71,508-9%425-263$168$16,217,39311Weinstein Company
3Stoker$42,6652%275181$155$1,299,0014Fox Searchlight
4Django Unchained$32,4723%29630$110$162,142,81313Weinstein Company
5Side Effects (2013)$31,464-4%225-177$140$31,107,5047Open Road
6Emperor$29,930-19%237-74$126$2,741,8293Roadside Attractions
7Hansel and Gretel: Witch Hunters$28,20321%20979$135$55,037,2449Paramount
8Warm Bodies$23,479-12%299-360$79$65,123,2748Lionsgate / Summit
9The Hobbit: An Unexpected Journey$22,90124%235-70$97$302,779,92515Warner Bros. / New Line
10A Good Day to Die Hard$22,431-28%448-669$50$66,392,1096Fox
11Parental Guidance$21,16921%185-37$114$76,809,81913Fox
12Dead Man Down$20,763-26%612-1576$34$10,735,9903FilmDistrict
13Argo$19,559-4%185-355$106$135,588,70924Warner Bros.
14InAPPropriate Comedy$15,8857%275--$58$228,0041Freestyle Releasing
15The Last Exorcism Part II$15,500-15%455-1120$34$15,092,1844CBS Films
16Beautiful Creatures (2013)$14,94530%18863$79$19,357,6186Warner Bros.
17Rise of The Guardians$14,8199%162-51$91$103,230,39418Paramount / DreamWorks
18Dark Skies$13,2716%205-498$65$17,074,1145Weinstein / Dimension
19Mama$12,98533%130-74$100$71,514,41510Universal
20Les Miserables (2012)$12,9255%129-112$100$148,720,92513Universal
21The Impossible$9,4865%12318$77$18,773,45114Lionsgate / Summit

Platform (1 — 99)

#TitleThu, Mar. 28 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$38,470141%188$2,137$514,9803Gathr Films
2To the Arctic 3D$20,4779%520$394$11,853,57549Warner Bros. / IMAX
3Born to Be Wild 3D$18,47747%300$616$22,317,922103Warner Bros. / IMAX
4From Up on Poppy Hill$9,79223%64$1,632$164,6952GKIDS
5The Sapphires$4,5108%4--$1,128$54,5891Weinstein Company
6Camp (2013)$4,049115%172$238$100,5595Freestyle Releasing
7The Lost Medallion: The Adventures of Billy Stone$3,416-5%28-17$122$360,4604Methinx Entertainment
8Bless Me, Ultima$3,0984%21-24$148$1,525,2485Arenas Entertainment
9Parker$2,68233%55-37$49$17,596,7449FilmDistrict
10Gangster Squad$2,6233%500$52$45,977,66011Warner Bros.
11Starbuck$2,43336%3--$811$3,477,8581eOne Films US
12Hyde Park on Hudson$2,426-2%20-11$121$6,376,14516Focus
13Kai Po Che$1,060-5%18-24$59$1,109,7285UTV Motion Pictures
14Rangrezz$305-35%11--$28$5,8371UTV Motion Pictures
15Escape Fire: The Fight To Rescue American Healthcare$272127%1--$272$99,02825Roadside Attractions