Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sun, Mar. 31 2013

Wide (1000+)

#TitleSun, Mar. 31 2013LocationsAvg.TotalWks.Dist.
1G.I. Joe: Retaliation$9,682,790-38%3,719--$2,604$51,008,6891Paramount
2The Croods$6,318,946-35%4,06519$1,554$88,887,9452Fox / DreamWorks Animation
3Tyler Perry's Temptation$4,297,776-46%2,047--$2,100$21,641,6791Lionsgate
4Olympus Has Fallen$3,672,634-35%3,1068$1,182$54,890,0852FilmDistrict
5Oz: The Great and Powerful$2,935,661-34%3,324-481$883$198,374,7164Disney
6The Host (2013)$1,776,000-49%3,202--$555$10,600,1121Open Road
7The Call$1,269,793-33%2,439-68$521$39,605,8913Sony / TriStar
8Admission$767,007-41%2,1611$355$11,744,1412Focus
9Spring Breakers$684,573-31%1,379--$496$10,074,4353A24
10The Incredible Burt Wonderstone$343,061-32%1,575-1585$218$20,629,6463Warner Bros. / New Line
11Jack the Giant Slayer$265,701-28%1,080-1480$246$61,399,3845Warner Bros. / New Line
12Identity Thief$265,090-39%1,082-1084$245$129,916,1058Universal

Limited (100 — 999)

#TitleSun, Mar. 31 2013LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$224,305-40%752-292$298$128,712,56320Weinstein Company
2Life of Pi$116,294-30%340-149$342$123,321,12519Fox
3Snitch (2013)$107,921-40%746-1061$145$41,353,8596Lionsgate / Summit
4Quartet$106,144-36%302-123$351$16,599,66412Weinstein Company
5Safe Haven$82,196-45%550-729$149$69,811,4367Relativity Media
621 And Over$75,086-33%344-790$218$24,952,0895Relativity Media
7Escape From Planet Earth$60,864-23%977-517$62$53,927,0967Weinstein Company
8Django Unchained$43,665-37%233-63$187$162,314,68314Weinstein Company
9Stoker$43,651-40%194-81$225$1,473,8225Fox Searchlight
10Hansel and Gretel: Witch Hunters$41,538-44%202-7$206$55,220,48810Paramount
11Emperor$38,015-42%138-99$275$2,890,3054Roadside Attractions
12A Good Day to Die Hard$37,788-40%209-239$181$66,551,0697Fox
13Argo$36,706-37%26075$141$135,730,13525Warner Bros.
14Side Effects (2013)$34,439-34%102-123$338$31,234,5758Open Road
15Warm Bodies$25,058-48%162-137$155$65,246,5979Lionsgate / Summit
16Mama$17,225-43%123-7$140$71,588,22011Universal
17The Hobbit: An Unexpected Journey$16,324-41%145-90$113$302,849,49316Warner Bros. / New Line
18Parental Guidance$15,993-54%140-45$114$76,898,48814Fox
19Rise of The Guardians$14,961-38%134-28$112$103,295,83719Paramount / DreamWorks
20Les Miserables (2012)$13,625-36%109-20$125$148,775,46014Universal
21The Last Exorcism Part II$13,513-45%102-353$132$15,152,8795CBS Films
22Dark Skies$9,914-58%101-104$98$17,130,7486Weinstein / Dimension
23Beautiful Creatures (2013)$9,356-42%115-73$81$19,398,3457Warner Bros.

Platform (1 — 99)

#TitleSun, Mar. 31 2013LocationsAvg.TotalWks.Dist.
1The Place Beyond the Pines$79,521-24%4--$19,880$279,4571Focus
2Himmatwala$55,300-21%99--$559$197,7701UTV Motion Pictures
3From Up on Poppy Hill$32,527-30%2519$1,301$283,4493GKIDS
4The Sapphires$20,510-37%128$1,709$126,2182Weinstein Company
5To the Arctic 3D$16,222-19%520$312$11,917,07550Warner Bros. / IMAX
6Starbuck$13,935-36%1714$820$3,527,3392eOne Films US
7The Impossible$11,191-36%86-37$130$18,818,96215Lionsgate / Summit
8Born to Be Wild 3D$9,010-39%300$300$22,361,546104Warner Bros. / IMAX
9Dead Man Down$6,851-41%75-537$91$10,764,6134FilmDistrict
10Gangster Squad$4,598-40%500$92$45,996,71812Warner Bros.
11Girl Rising$3,550--30$1,183$518,5304Gathr Films
12Parker$3,291-45%36-19$91$17,609,98210FilmDistrict
13Bless Me, Ultima$3,157-28%11-10$287$1,536,5196Arenas Entertainment
14Kai Po Che$1,440-49%5-13$288$1,116,2946UTV Motion Pictures
15The Lost Medallion: The Adventures of Billy Stone$641-55%7-21$92$363,8375Methinx Entertainment
16Camp (2013)$499-63%6-11$83$104,3116Freestyle Releasing
17Rangrezz$10914%2-9$55$6,1082UTV Motion Pictures